Using Social Media To Drive Website Traffic

Sarah Page
Sarah PagePrincipal at Sarah T. Page Consulting, LLC
••
Using Social Media to Drive Website Traffic Texas Midwest Community Network October 23, 2013 Abilene, Texas
Using Social Media To Drive Website Traffic
Get these slides here: : http://sarahtpage.com/TMCN/
71% of social media users are more likely to purchase from a brand they follow online Source: All Twitter
Using Social Media To Drive Website Traffic
Website Marketing Your website should be the hub of your online marketing
Using Social Media To Drive Website Traffic
Integrate Social with Web
Integrate Social with Web From this …
Integrate Social with Web … to this.
Include a Bio and URL
Using Social Media To Drive Website Traffic
Using Social Media To Drive Website Traffic
Using Social Media To Drive Website Traffic
Use a URL Shortener
Using Social Media To Drive Website Traffic
Using Social Media To Drive Website Traffic
Add Social Share Buttons
Using Social Media To Drive Website Traffic
E-mail Marketing
Using Social Media To Drive Website Traffic
Using Social Media To Drive Website Traffic
Using Social Media To Drive Website Traffic
Using Social Media To Drive Website Traffic
Pinterest
You May Have Seen This
But Have You Seen This?
How Pinterest Works
Using Social Media To Drive Website Traffic
Using Social Media To Drive Website Traffic
Using Social Media To Drive Website Traffic
Using Social Media To Drive Website Traffic
Drive sales to your website!
Using Social Media To Drive Website Traffic
Advertise with Twitter
http://ads.twitter.com
Twitter Targeting
Promoted Tweets
Promotion Budget
Promoted Tweets
Can I Help? Call Me!
Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
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Using Social Media To Drive Website Traffic

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Presentation given at the Texas Midwest Community Network in Abilene, TX on October 23, 2013. The presentation is entitled "Using Social Media To Drive Website Traffic".

Sarah Page
Sarah PagePrincipal at Sarah T. Page Consulting, LLC

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Using Social Media To Drive Website Traffic

Editor's Notes

  1. Use social media to extend your network. Think of your social media sites as outposts of information, but you should keep the good stuff on your website.
  2. If Facebook is the primary place to find information about your business, the customer is then competing with everything else going on.Why am I here again?1. Hello! Friends I haven’t talked to in a long time.2. Ooh! A notification! I wonder what that is …3. And then there’s branding. You can only brand yourself to the extent that Facebook (or any other social media site) will let you.
  3. Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.