Using Social Media To Drive Website Traffic


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Presentation given at the Texas Midwest Community Network in Abilene, TX on October 23, 2013. The presentation is entitled "Using Social Media To Drive Website Traffic".

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  • Use social media to extend your network. Think of your social media sites as outposts of information, but you should keep the good stuff on your website.
  • If Facebook is the primary place to find information about your business, the customer is then competing with everything else going on.Why am I here again?1. Hello! Friends I haven’t talked to in a long time.2. Ooh! A notification! I wonder what that is …3. And then there’s branding. You can only brand yourself to the extent that Facebook (or any other social media site) will let you.
  • Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
  • Using Social Media To Drive Website Traffic

    1. 1. Using Social Media to Drive Website Traffic Texas Midwest Community Network October 23, 2013 Abilene, Texas
    2. 2. Get these slides here: :
    3. 3. 71% of social media users are more likely to purchase from a brand they follow online Source: All Twitter
    4. 4. Website Marketing Your website should be the hub of your online marketing
    5. 5. Integrate Social with Web
    6. 6. Integrate Social with Web From this …
    7. 7. Integrate Social with Web … to this.
    8. 8. Include a Bio and URL
    9. 9. Use a URL Shortener
    10. 10. Add Social Share Buttons
    11. 11. E-mail Marketing
    12. 12. Pinterest
    13. 13. You May Have Seen This
    14. 14. But Have You Seen This?
    15. 15. How Pinterest Works
    16. 16. Drive sales to your website!
    17. 17. Advertise with Twitter
    18. 18.
    19. 19. Twitter Targeting
    20. 20. Promoted Tweets
    21. 21. Promotion Budget
    22. 22. Promoted Tweets
    23. 23. Can I Help? Call Me!
    24. 24. Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC 512-914-8873 @pagetx
    25. 25. Thank You! Questions?