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Fishing Where Your  Buyers Swim Trish Bertuzzi The Bridge Group, Inc. http://blog.bridgegroupinc.com
The Problem: It’s a Big Pond
Possible Approach #1 ,[object Object],Source:  www.forrester.com/Groundswell/profile_tool.html
[object Object],[object Object],Possible Approach #2
[object Object],[object Object],Possible Approach #3
[object Object],[object Object],[object Object],[object Object],Possible Approach #4
[object Object],Step 1: Know Thy Buyer Personas
Jennifer Occupation:  Dir. Marketing Industry: $10M - Technology; Software Reports to: VP Marketing Years experience: 10+ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Step 2: Go Find the Jennifer’s
Jennifer’s  Social Networking Usage LinkedIn Groups Jennifer 92% 80% 70% 15% Scott  (comparison 1) 50% 25% 20% 0% Tom (comparison 2) 30% 5% 10% 0%
[object Object],[object Object],Step 3: Find the Conversation
Jennifer’s  Groups on MarketingProfs Inside Sales Experts  eMarketing Association Network Online Lead Generation Innovative Marketing, PR, Sales…
Build relevant  Jennifer ’s Find your real  Jennifer ’s  online Join the conversation What I’m Asking You To Do?
Thank You! Trish Bertuzzi President Twitter: @bridgegroupinc Learn more about The Bridge Group: http://www.bridgegroupinc.com http://blog.bridgegroupinc.com

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Fishing Where Your Buyers Swim

  • 1. Fishing Where Your Buyers Swim Trish Bertuzzi The Bridge Group, Inc. http://blog.bridgegroupinc.com
  • 2. The Problem: It’s a Big Pond
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Jennifer’s Social Networking Usage LinkedIn Groups Jennifer 92% 80% 70% 15% Scott (comparison 1) 50% 25% 20% 0% Tom (comparison 2) 30% 5% 10% 0%
  • 11.
  • 12. Jennifer’s Groups on MarketingProfs Inside Sales Experts eMarketing Association Network Online Lead Generation Innovative Marketing, PR, Sales…
  • 13. Build relevant Jennifer ’s Find your real Jennifer ’s online Join the conversation What I’m Asking You To Do?
  • 14. Thank You! Trish Bertuzzi President Twitter: @bridgegroupinc Learn more about The Bridge Group: http://www.bridgegroupinc.com http://blog.bridgegroupinc.com