Social Media for your diversity and LGBT company networks.
Leassons learnt from 10 years online and offline networking experience.
For Workplace Pride Connecting Networks event at IBM 13 december 2013
SQL Database Design For Developers at php[tek] 2024
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1. "Getting Social withyour LGBT
Employee Network”
Connecting Networks 11 December 2013
Social Media: How it impacts your business and your LGBT/
Diversity Goals
By Marion Mulder
2. Reach and connect the community
As a community interact with others
It starts with a clear objective
6. • A diverse group of
people with an
instant binding factor
of recognition: their
sexual orientation &
gender identity
• 6 degrees of
separation – the
strengths of weak ties
• Very active online
• Visibility versus
Privacy
What makes our community special?
8. The Challenge: Where are the women?
Organise an event with 20+ (LBT) women speakers and 100 (LBT) women participants
Facebook group
LWAW
Picture removed
for privacy
reasons
Facebook group
Workplace Pride
Women
Linkedin group
Workplace Pride
Women
Picture removed
for privacy
reasons
Picture removed
for privacy
reasons
A real live example: #LWAW2012
9. The Challenge: Connecting the Workplace Pride community and interact with others
Linkedin group
Workplace
Pride
Linkedin group
Workplace
Pride Women
Picture
removed for
privacy
reasons
Picture
removed for
privacy
reasons
Linkedin Groups
Facebook
group
Workplace
Pride Women
Picture
removed for
privacy
reasons
Facebook
group
Workplace
Pride Women
Facebook
Picture
Groups
removed for
privacy
reasons
Facebook
pages
website
twitter
A real live example: #WorkplacePride