Twitter: Fun and Games or Powerful Business Tool

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Presentation given to a group of 122 at Tim Hagen's Sales Progress Networking Kickoff 2012

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Twitter: Fun and Games or Powerful Business Tool

  1. 1. Twitter!Fun and Games Or Powerful Business Tool? Tom Snyder Trivera Interactive Sales Progress Network Kickoff Party February 9, 2012
  2. 2. “Who cares what I had for breakfast?” Folgers, Maxwell House, Starbucks McDonald’s, Denny’s, Perkins Kellogg’s, Post, Quaker Oats Dannon, Yoplait, Activia Carnation, Coffee Mate Krups, Bunn, Mr. Coffee
  3. 3. It’s all just fun and games until...…it startsimpactingyour business!
  4. 4. Strategic Twitter Tactics  Develop Relationships  Build Credibility  Seize Opportunity  Close the Sale  Serve your Customer
  5. 5. Size Matters!!!Little/New Brand Large/Big Brand Small Fan Base  Large Fan Base Unfamiliarity  Reputation Personal  Corporate SM Focus  SM Diversity Small Budget  Larger Budget
  6. 6. Build Your Network  Law of Reciprocation  Search/Monitor  Use Lists  Influence Influencers  Engage
  7. 7. Reinforce Your Brand Build Credibility Be Helpful Exhibit Authenticity Confirm Value Proposition Build Trust… …THEN Develop New Business
  8. 8. A Day in the Life… Schedule Tweets Manage Follows/Followers Watch/Listen for Mentions/DMs Look for Advice/RT Opportunities Specific Brand Builders Build Friendships Have Fun
  9. 9. Twitter!Fun and Games Or Powerful Business Tool? BOTH!!!
  10. 10. Resources Tweetdeck – http://www.tweetdeck.com Hootsuite – http://www.hootsuite.com Twitter Search – http://search.twitter.com Twitter Followers – From Zero to Hero http://www.triveraguy.com

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