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Optimizing and Integrating Social Media into your PR


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Presented to Likemind - 2010

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Optimizing and Integrating Social Media into your PR

  1. 1. Tom Snyder Trivera Interactive LikeMind- Milwaukee Dec 4, 2009 Optimizing and Integrating Social Media into your PR
  2. 3. Newspaper Ads Direct Mail TV Spots Radio Ads Trade Shows Infomercials Web Email Networking Outdoor Sponsorships Telemarketing Referrals Social Media PR Print
  3. 5. Tactics without strategy is the noise before defeat… Strategy without t actics is the slowest route to victory -Sun Tzu
  4. 6. Elements of a Successful Strategy: <ul><li>Set your Goals </li></ul><ul><li>Identify your Target </li></ul><ul><li>Choose your Tools </li></ul><ul><li>Craft your Voice </li></ul><ul><li>Define your Roles </li></ul><ul><li>Commit to Consistency </li></ul><ul><li>Measure and Improve </li></ul>
  5. 7. Top Down > Bottom Up & Side-to-Side Content C onsumers > Content C reators Information > Conversations Push > Pull What Web 2.0 has Changed
  6. 8. News outlets are looking for content Stories need “angles” Writers are looking for “easy” Media editors LOVE templates What Web 2.0 has NOT Changed
  7. 9. Social Media
  8. 10. Web 1.0 PR Newsroom Media Email Lists SEO
  9. 11. Web 2.0 PR Blog Software RSS Pitchengine Twitter/Lists Tweetups
  10. 13. Integration
  11. 19. Re-Purpose Coverage Blog E-mail Site Twitter Facebook Youtube
  12. 22. Tom Snyder President and CEO [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022 (new Menomonee Falls address on Jan 2, 2010)