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Measuring Social Media Engagement

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D
David Alston

Marketing Magazine's Engagement Marketing Presentation by David Alston in Toronto, November 24/09

BusinessTechnologyNews & Politics
1 of 32
MeasuringSocial Media Engagement @davidalston of @radian6
Social Mediais not a media.
Social Mediais a two-way communications channel.
Ideas Compliments Memes Complaints Crisis Influencers Competition Crowds Campaign Needs
The New Framework: The 5 C’s
Content
Community
Conversation
Collaboration
Connections
Social Media Maturity Model Measurement & Analysis Engagement Values
How do I measure it?
Share of Conversation
Share of Voice
Fan Mentions
Point of NeedLeads
Community Growth
Sentiment Score & Deltas
Total Twitter Followers Impressions
Engagements per Day
Influencer Mentions & RT’s
Types of Conversations
What’s are the results from listening & engaging?
Find & Build Communityon Passion
Propel Campaigns through Listening
Push leads into the Funnel
Track & Activate Advocates
Answer Questions In Your Field
Uncover ContenttheCommunity Needs
Find & Resolve Complaints 2
Track Resonanceof Issues
Connect? Twitter.com/davidalston Linkedin.com/in/davidalston www.radian6.com david@radian6.com

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