What is Social Media and Why Should I Care?

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Presentation for the Association of Nutrition and Food Service Professionals Spring Conference , May 4, 2012

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What is Social Media and Why Should I Care?

  1. 1. What is SocialMedia, and Why Should I Care? Tom Snyder Trivera Interactive Association of Nutrition and Food Service Professionals Spring Conference May 4, 2012
  2. 2. “Who cares what I had for breakfast?” Folgers, Maxwell House, Starbucks McDonald’s, Denny’s, Perkins Kellogg’s, Post, Quaker Oats Dannon, Yoplait, Activia Carnation, Coffee Mate Krups, Bunn, Mr. Coffee Nutrition & Food Service Professionals
  3. 3. It’s all just fun and games until...…it startsimpactingyour business!
  4. 4. Tactics without strategy is the noise before defeat… -Sun Tzu
  5. 5. The 3 Things EveryBusiness Needs:1. Social Media Strategy
  6. 6. Elements of a Successful Strategy:•Set your Goals•Identify your Target•Craft your Voice•Define your Roles•Commit to Consistency•Measure and Improve
  7. 7. Strategy without tactics is the slowest route to victory -Sun Tzu
  8. 8. The 3 Things EveryBusiness Needs:1. Social Media Strategy2. Social Media Tactics
  9. 9. Possible Social Media Tactics:•Build Credibility•Guard Reputation•Seize Opportunities•Develop Relationships•Close Sales•Serve your Customers
  10. 10. Size Matters!!!Little/New Brand Large/Big Brand Small Fan Base  Large Fan Base Unfamiliarity  Reputation Personal  Corporate SM Focus  SM Diversity Small Budget  Larger Budget
  11. 11. The 3 Things EveryBusiness Needs:1. Social Media Strategy2. Social Media Tactics3. Social Media Policy
  12. 12. Elements of a Social Media Policy:•Assemble Your Team•Re-Create your Culture•Identify Your Layers•Examine Legalities•Provide for Training•Integrate into HR Policies•Review and Improve
  13. 13. What’s Next?•Pick Your Battles•Know Your Limitations•Insource/Outsource•Have Fun•Continue to Learn

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