This game allows players to create and design every aspect of a virtual world, including cities, people, jobs, and pets. Players will then experience life as a character they create, interacting with the world they designed. The target audience for this game is 13-17 year old teenagers, particularly girls, as it will appeal most to those who enjoy being creative and designing. The marketing strategy is to advertise the game through banners on websites frequented by the target age range, so the game reaches those most likely to enjoy customizing every detail of a personalized simulated life.

1. My Game
By Uma Caruana-Klasson

2. My Life
• This game is a real life game also called 3rd
person, where you can see someone's life
happening through your eyes, not through theirs.
• The game is based on Sims, except that you
create everything in the game. You create the
city, the people, the jobs, the pets, the shops,
everything, so it is perfect to you. You will play as
your character, live through their life and see
everything you've created around you while you
work, relax, shop, do ANYTHING.

3. Audience Profile
• My target audience would be 13-17 year old
teenagers. They are probably going to have a
creative imagination. Typically girls will enjoy the
game more than boys. They might want to use
the game to put their ideas into reality. My target
audience would be opinionated. They would
typically be a very smart person who is well
behaved in school. Their hobbies would most
likely be making and designing things.

4. Marketing Strategy
• What: advertising the game I have designed to
the right people
• Where: on similar age ranged websites,
• When: whenever someone plays a game on a
certain site and has to load, the advert for that
game will come up,
• Why: so we can advertise the game to people
with the right specifications like: age and gender,
• How: banners, or advertise when a similar age
ranged game is loading,
• Who: the majority would be girl sites with an age
range of 13-17,

5. My Poster

6. The black and
white sketches
Poster Analysis The Cafe represents
shows that it is what you can design
a black canvas in the game.
and that you
will have to
design
everything
The pencils
which is one of
show that you
the audiences
choose and
hobbies.
design
everything.
The girls in the poster You are looking at what is Purple is
are the audience that I happening but following thought to be
am aiming at and they the main character of your a girls colour.
look about 15. choice