Question 3
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Harry Wright conducted a survey to gather audience feedback on concepts and ideas for a romantic comedy film. The survey results showed that the target audience was females aged 15-25 from towns and cities who enjoy films, sports, and computer games. One key finding was that the narrative should be told from the female character's point of view. Wright used this feedback to help produce the film trailer by following the audience's preference on the narrative perspective. The questionnaire also helped Wright create an audience profile to target for advertising the completed film.
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Question 4
The document discusses research conducted to determine the target audience for a media thriller project. A survey found that late teens and young adults were the largest audience for modern thrillers. The survey also found that psychological thrillers were the most popular subgenre. Films like Seven and Silence of the Lambs were influences because they featured memorable, twisted antagonists. Additional research on IMDB found that thrillers like Seven appealed most to those aged 18-30. Therefore, the author concluded that the main target audience for the media project should be late teens and young adults.
Pitch proposal
This document outlines a proposal for a youth film club at Cinema City. It discusses targeting aspiring filmmakers aged 16-25, especially those from higher socioeconomic backgrounds who enjoy analysis. The proposal involves creating a short film from the perspective of a cinephile who discovers the film club. Distribution would be through Cinema City's website and social media channels. Feedback would be gathered from viewers on social media to help promote the club.
Who are your audience and what have you learned from your audience feedback?
The document discusses research conducted into the target audience for a student film production. It was found that females aged 15-25 preferred the horror genre. The production team developed a trailer with a female hero in the horror genre to target this audience. Feedback from a focus group of the target demographic was positive, correctly identifying the genre and expressing interest in a potential film.
Who are your audience and what have you learned from your audience feedback?
The document discusses researching a target audience for a student film production. It was found that most people surveyed preferred the horror genre with a female hero. The production team decided to create a trailer with this theme, targeting males and females aged 15-25. Research showed this age group particularly liked horror films. Feedback on the completed trailer was positive, with most focus group members saying they would want to see the full film.
Attracting our audience
1) The document discusses attracting audiences to an action film project by conducting research on popular genres and conventions.
2) It addresses dark themes, mysterious storylines, dramatic scenes, and cliffhangers by using a first-person point of view to connect audiences to the character.
3) Big, bold titles are used to draw in audiences and signal that it is an action film similar to how Mission Impossible 3 approached its opening titles.
Question 5
The filmmaker attracted their target audience (demographic groups E and D) through realistic scenes that allowed audiences to think deeply into the antagonist's mind. Low key lighting and locations helped audiences relate to the ideas presented. A central prop, like the puppet in Saw, gave audiences something to focus on and engage with. The characters followed Propp's character theory involving a villain the audience could feel hatred towards. Audience research through film synopses and questionnaires helped choose an obsessive stalker narrative and female lead to make audiences feel more sympathetic. Sharing the draft widely online through YouTube and social media attracted a broader target audience and allowed the filmmaker to improve the film based on varied feedback.
Who are your audience and what have you learned from your audience feedback?
- The document discusses research conducted into target audiences for a student film production. It was found that the target audience preferred horror films with female heroes.
- Research also considered genre and found that horror was the most popular among the target 15-25 age range. The production was developed with this genre and age group in mind.
- Feedback from a focus group was positive, with most saying they would see the full film. This validated that the target audience had been identified correctly.
Lo3
The document summarizes information about two movies: Captain America and The Thing. It provides details on their genre, target audience, year of production, director, producer, distributor, box office takings and budget. It then discusses various advertising methods and their effectiveness for different target audiences. The target audience for Captain America was mostly males aged over 25. Its higher budget and star power compared to The Thing likely contributed to its greater box office success.
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Question 4
The document discusses research conducted to determine the target audience for a media thriller project. A survey found that late teens and young adults were the largest audience for modern thrillers. The survey also found that psychological thrillers were the most popular subgenre. Films like Seven and Silence of the Lambs were influences because they featured memorable, twisted antagonists. Additional research on IMDB found that thrillers like Seven appealed most to those aged 18-30. Therefore, the author concluded that the main target audience for the media project should be late teens and young adults.
Pitch proposal
This document outlines a proposal for a youth film club at Cinema City. It discusses targeting aspiring filmmakers aged 16-25, especially those from higher socioeconomic backgrounds who enjoy analysis. The proposal involves creating a short film from the perspective of a cinephile who discovers the film club. Distribution would be through Cinema City's website and social media channels. Feedback would be gathered from viewers on social media to help promote the club.
Who are your audience and what have you learned from your audience feedback?
The document discusses research conducted into the target audience for a student film production. It was found that females aged 15-25 preferred the horror genre. The production team developed a trailer with a female hero in the horror genre to target this audience. Feedback from a focus group of the target demographic was positive, correctly identifying the genre and expressing interest in a potential film.
Who are your audience and what have you learned from your audience feedback?
The document discusses researching a target audience for a student film production. It was found that most people surveyed preferred the horror genre with a female hero. The production team decided to create a trailer with this theme, targeting males and females aged 15-25. Research showed this age group particularly liked horror films. Feedback on the completed trailer was positive, with most focus group members saying they would want to see the full film.
Attracting our audience
1) The document discusses attracting audiences to an action film project by conducting research on popular genres and conventions.
2) It addresses dark themes, mysterious storylines, dramatic scenes, and cliffhangers by using a first-person point of view to connect audiences to the character.
3) Big, bold titles are used to draw in audiences and signal that it is an action film similar to how Mission Impossible 3 approached its opening titles.
Question 5
The filmmaker attracted their target audience (demographic groups E and D) through realistic scenes that allowed audiences to think deeply into the antagonist's mind. Low key lighting and locations helped audiences relate to the ideas presented. A central prop, like the puppet in Saw, gave audiences something to focus on and engage with. The characters followed Propp's character theory involving a villain the audience could feel hatred towards. Audience research through film synopses and questionnaires helped choose an obsessive stalker narrative and female lead to make audiences feel more sympathetic. Sharing the draft widely online through YouTube and social media attracted a broader target audience and allowed the filmmaker to improve the film based on varied feedback.
Who are your audience and what have you learned from your audience feedback?
- The document discusses research conducted into target audiences for a student film production. It was found that the target audience preferred horror films with female heroes.
- Research also considered genre and found that horror was the most popular among the target 15-25 age range. The production was developed with this genre and age group in mind.
- Feedback from a focus group was positive, with most saying they would see the full film. This validated that the target audience had been identified correctly.
Lo3
The document summarizes information about two movies: Captain America and The Thing. It provides details on their genre, target audience, year of production, director, producer, distributor, box office takings and budget. It then discusses various advertising methods and their effectiveness for different target audiences. The target audience for Captain America was mostly males aged over 25. Its higher budget and star power compared to The Thing likely contributed to its greater box office success.
Evaluation Part 4 and 5: Audience Identification and Appeal
The document discusses targeting the audience for a psychological thriller film. Research found that the audience for these films is predominantly male aged 15-45 years old. The target audience enjoys psychological, thriller, sci-fi and horror genres and films that make them question themes and form opinions on social topics with ambiguous endings. The target socio-demographic group is categories A to C2 who enjoy films that require concentration. The opening sequence uses enigma coding around the antagonist to engage the audience and encourage discussion, allowing them to relate to the characters and place themselves in the narrative for entertainment and escape.
Year 10 - Film Poster Research
The document analyzes movie posters for a sci-fi action film. It discusses research conducted on target audiences and conventions of existing posters. Creative decisions made in developing teaser and main posters are described, including using a character image and blending sci-fi and forest settings. The strengths of the teaser poster using a single eye image and its genre references are noted, while weaknesses in the main poster's character placement are identified. Overall, the analysis focuses on effective poster design informed by audience research.
Evaluation - Who are your audience and what have you learned from your audien...
The document discusses feedback received from test audiences of a horror film trailer. A survey found the trailer was most effective at appealing to females under 21. Most of the test audience understood the plot from the trailer and said they would pay to see the full film. However, 30% of males said the trailer did not scare them. The document analyzes how the feedback aligns with theories about genre audiences and evaluates if the trailer is successful in attracting an audience.
Hannah b ta_podcast_questions
The document discusses the process of researching the target audience for a social realism film. The filmmaker explored specialist film sites like IMDB and MUBI to understand how social realism is classified as a genre and the types of audiences that consume these films. From this research, the filmmaker found that social realism has a niche audience of media students and film fans. The filmmaker's target audience is more mainstream and unfamiliar with social realism as a genre. Due to the niche nature of social realism films and their audiences, the filmmaker believes the film is best suited for specialist art house venues rather than mainstream cinemas.
Annotated results
The survey results show that the target audience for an action film idea is mostly male aged 11-20. Most respondents preferred iconic film themes and styles they enjoy like violence. They were also most familiar with certain actors in the action genre. Respondents also provided what they disliked about favorite action films so the same mistakes could be avoided. Questions were asked about virtual reality to tailor the film idea to audiences' expectations about VR.
Pitch
The document provides details about the planning and research for a student film project titled "The Replacement". It includes the film's synopsis, proposed rating, and planned release date. Primary research such as audience surveys was conducted to help inform marketing decisions. Fonts, imagery, and flatplans for potential posters are presented. Secondary research on similar films and genres was also reviewed to help with genre selection and marketing approaches. The document discusses how the research can be applied to poster designs, distribution, and building an audience for the film.
Evaluation Five
The document discusses how the filmmakers attracted and addressed their target audience of 12-18 year olds for their thriller film "Imperceptible". They analyzed a similar film called "Taken" to understand appropriate content and intensity. They chose subtle, intense music that built tension without being cheesy. The unique element was that the kidnapper's victims knew each other slightly, creating mystery around his motives. Social media was key to engagement, with polls to name the film and updates on production allowing audience involvement.
Evaluation question 5
This document discusses how to attract and address a target audience of 15-24 year olds, particularly females, for a thriller film opening. Some key ways mentioned are having a young cast that the audience can relate to, a narrative involving topics like love that interest this demographic, an intriguing mystery, and music and title appealing to the target genre preferences. Creating posters and trailers is suggested for marketing. Allowing the audience to relate to and feel mystery around the male antagonist character, who is in their age range, in his fixation on and slow reveal of stalking a female victim, could further intrigue the target viewers.
How did you attract/address your audience?
Our target audience for the production was pre-teens and teenagers aged 12-16, as the film doesn't contain graphic violence or language. During pre-production, the filmmakers conducted surveys and polls on social media to get audience input on the production and what they wanted to see. This helped the audience feel connected and involved. The film's title was inspired by the Maze Runner series, and the filmmakers decided to use the same font to draw associations and appeal to the same target demographic. The film aimed to feature a powerful female character challenging male stereotypes in action films, to attract both male and female viewers. Key genre conventions like weapons, fights, and a fast pace were included to create tension and adrenaline
Iron man 3
The document discusses the marketing and audience targeting of the 2013 film Iron Man 3. It notes that Iron Man 3 had a wide target audience of both genders and all ages since the film covered many genres. An extensive marketing campaign was conducted, including trailers, merchandise, posters on buses and billboards. The poster uses a large iconic image of Iron Man to represent the film and ensure recognition. Extensive research is also conducted before and after production to understand the target audience and get feedback to improve the film.
Unsung advertising final pwp
This document provides details on the target audience for three horror film posters. The posters will target 16-19 year olds, with an even gender split, as primary research found 70% of this age group enjoys horror films. The target demographic likely falls under social grades D and E as students or low-income workers. In terms of psychographics, the posters will likely resonate most with "Aspirers" and "Explorers" who value status, adventure, and discovery. The narrative of the film serves as a warning for teenagers seeking fame online by exploring dangerous areas.
Audience profiling
This document discusses audience profiling for a new psychological horror production. The primary target audience is 15-24 year old females in income bracket C2-E. The secondary target audience is 25-35 year old males in income bracket B-C1. These audiences were chosen to match the female teenage protagonist and engage both mass and more sophisticated niche viewers. The document discusses using online and social media marketing like Web 2.0 to engage the target digital native audiences. A 15 rating and below the line marketing are recommended due to the production's genre and low budget.
Lo3
This document discusses marketing strategies for movies Captain America and The Thing. It provides details on the target audience, year of production, directors, budgets and box office earnings for each movie. It then analyzes different marketing channels like television, websites, cinema, billboards, posters and their effectiveness based on the target audience. Merchandising is also discussed as an important marketing strategy. The target audience for Captain America is identified as mostly males over 25 years old. To appeal to female audiences, the producer leveraged the lead actor Chris Evans.
PR1 Research techniques
The document discusses research techniques used in film, including qualitative and quantitative research. It also discusses audience profiling categories like gender, age, and socioeconomic status. The demographic scale ranges from class A (wealthy) to class D (unemployed). Mainstream films aim for a worldwide audience, while alternative and niche films target smaller audiences with specific interests. Marketing techniques available to media producers include social media for younger audiences and print ads for older audiences.
Target Audience Research and Feedback
The document discusses audience research conducted to inform the creation of a horror trailer. A questionnaire asked about preferred locations, antagonists, and other elements. Key findings included that a haunted house was the most appealing location and a ghost the scariest antagonist. Demographic information from similar films helped target the trailer at males aged 15-24. Feedback on posters and magazines recommended dark colors, bright eye-catching lighting, appealing content, and a scary main image.
Producer and audience captain america
1) Captain America is about a man who is deemed unfit for the military but volunteers for an experiment that turns him into Captain America and gives him superhero abilities, which he uses to defend American values.
2) The film was marketed through TV ads, websites, Facebook groups, YouTube trailers, billboards, newspaper reviews and interviews to target audiences of males ages 16-24 and 25+, as well as more females by using an attractive lead actor and including romance.
3) Merchandise like action figures, posters, games and comics were used to appeal to fans of superheroes and drive synergies.
Advertising Unit 15
The document provides details about a film pitch titled "The Replacement". It includes the film's title, a synopsis about a teenage girl being bullied and the murder of her two friends by an unknown hooded figure, and a proposed PG rating due to an implied murder scene. It suggests releasing the film around Halloween to appeal to the thriller genre. A survey was created to conduct primary research on audiences. Secondary research found that thrillers are most popular with the target age group. Based on the research, posters were designed to advertise the film and create intrigue by showing a character in a mask.
Movie example survey
This survey aims to help film producers create movies that target audiences will enjoy. The first question asks about preferred movie genres to design a film in a popular genre. The second question gauges how much audiences enjoy movies to decide on a conventional or unconventional style. The third asks how audiences watch films to understand what types and how many they view. The final questions identify what movies audiences like to allow the producer to relate their new film to popular existing movies.
Focus group results
The focus group provided feedback on horror film trailers, posters, and magazines to help inform the creation of a promotional package. Participants found the "Paranormal Activity-Ghost Dimension" trailer most frightening due to its use of jump scares, children as evil carriers, and tense music. The poster for "The Conjuring" was most appealing for its dark, mysterious appearance and use of shadows. Feedback indicated that effective elements in horror include music, jump scares, evil forces, and atmosphere. Participants preferred magazines that emphasized visual appeal over written content. The feedback highlighted jump scares, imagination-fueled mystery, and lack of gore as effective approaches for the promotional materials.
Survey Analysis
The document summarizes the results of a survey about preferences for action thriller films among 16-24 year old females in London. Key findings include:
- The target audience prefers films where the protagonist is male, between 16-24 years old, and in films like Taken, Casino Royale, and The Bourne Identity.
- Print advertising like posters is most likely to expose the audience to promotional materials, and film trailers are very effective at enticing viewers.
- Sound is the most important aspect for enhancing authenticity in an action thriller trailer, followed by location. The colors black and red best represent the genre.
Audience feedback
Kirat Chahal conducted research through a questionnaire of 30 participants, social media, and video interviews to understand the target audience for a planned horror film. The questionnaire found that 70% of the audience was male and 50% were ages 15-17, who enjoy violent and graphic horror films. 50% preferred haunted house settings and being frightened. Feedback from WhatsApp and Twitter provided additional perspectives, and connections with equipment suppliers. However, the small sample size of 30 limits using only questionnaire results to develop the film.
Audience Survey
The document summarizes the results of a questionnaire conducted to understand the preferences of the target audience for a horror/slasher film trailer. It found that the audience was mostly male teenagers who preferred comedy and Friday the 13th films. They found being alone, spiders, ghosts and death most frightening. The majority also said that trailers encourage watching full movies and that woods and homes are the scariest locations, along with knives and axes as scary weapons. This information will help tailor the trailer to appeal to this audience.
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Evaluation Part 4 and 5: Audience Identification and Appeal
The document discusses targeting the audience for a psychological thriller film. Research found that the audience for these films is predominantly male aged 15-45 years old. The target audience enjoys psychological, thriller, sci-fi and horror genres and films that make them question themes and form opinions on social topics with ambiguous endings. The target socio-demographic group is categories A to C2 who enjoy films that require concentration. The opening sequence uses enigma coding around the antagonist to engage the audience and encourage discussion, allowing them to relate to the characters and place themselves in the narrative for entertainment and escape.
Year 10 - Film Poster Research
The document analyzes movie posters for a sci-fi action film. It discusses research conducted on target audiences and conventions of existing posters. Creative decisions made in developing teaser and main posters are described, including using a character image and blending sci-fi and forest settings. The strengths of the teaser poster using a single eye image and its genre references are noted, while weaknesses in the main poster's character placement are identified. Overall, the analysis focuses on effective poster design informed by audience research.
Evaluation - Who are your audience and what have you learned from your audien...
The document discusses feedback received from test audiences of a horror film trailer. A survey found the trailer was most effective at appealing to females under 21. Most of the test audience understood the plot from the trailer and said they would pay to see the full film. However, 30% of males said the trailer did not scare them. The document analyzes how the feedback aligns with theories about genre audiences and evaluates if the trailer is successful in attracting an audience.
Hannah b ta_podcast_questions
The document discusses the process of researching the target audience for a social realism film. The filmmaker explored specialist film sites like IMDB and MUBI to understand how social realism is classified as a genre and the types of audiences that consume these films. From this research, the filmmaker found that social realism has a niche audience of media students and film fans. The filmmaker's target audience is more mainstream and unfamiliar with social realism as a genre. Due to the niche nature of social realism films and their audiences, the filmmaker believes the film is best suited for specialist art house venues rather than mainstream cinemas.
Annotated results
The survey results show that the target audience for an action film idea is mostly male aged 11-20. Most respondents preferred iconic film themes and styles they enjoy like violence. They were also most familiar with certain actors in the action genre. Respondents also provided what they disliked about favorite action films so the same mistakes could be avoided. Questions were asked about virtual reality to tailor the film idea to audiences' expectations about VR.
Pitch
The document provides details about the planning and research for a student film project titled "The Replacement". It includes the film's synopsis, proposed rating, and planned release date. Primary research such as audience surveys was conducted to help inform marketing decisions. Fonts, imagery, and flatplans for potential posters are presented. Secondary research on similar films and genres was also reviewed to help with genre selection and marketing approaches. The document discusses how the research can be applied to poster designs, distribution, and building an audience for the film.
Evaluation Five
The document discusses how the filmmakers attracted and addressed their target audience of 12-18 year olds for their thriller film "Imperceptible". They analyzed a similar film called "Taken" to understand appropriate content and intensity. They chose subtle, intense music that built tension without being cheesy. The unique element was that the kidnapper's victims knew each other slightly, creating mystery around his motives. Social media was key to engagement, with polls to name the film and updates on production allowing audience involvement.
Evaluation question 5
This document discusses how to attract and address a target audience of 15-24 year olds, particularly females, for a thriller film opening. Some key ways mentioned are having a young cast that the audience can relate to, a narrative involving topics like love that interest this demographic, an intriguing mystery, and music and title appealing to the target genre preferences. Creating posters and trailers is suggested for marketing. Allowing the audience to relate to and feel mystery around the male antagonist character, who is in their age range, in his fixation on and slow reveal of stalking a female victim, could further intrigue the target viewers.
How did you attract/address your audience?
Our target audience for the production was pre-teens and teenagers aged 12-16, as the film doesn't contain graphic violence or language. During pre-production, the filmmakers conducted surveys and polls on social media to get audience input on the production and what they wanted to see. This helped the audience feel connected and involved. The film's title was inspired by the Maze Runner series, and the filmmakers decided to use the same font to draw associations and appeal to the same target demographic. The film aimed to feature a powerful female character challenging male stereotypes in action films, to attract both male and female viewers. Key genre conventions like weapons, fights, and a fast pace were included to create tension and adrenaline
Iron man 3
The document discusses the marketing and audience targeting of the 2013 film Iron Man 3. It notes that Iron Man 3 had a wide target audience of both genders and all ages since the film covered many genres. An extensive marketing campaign was conducted, including trailers, merchandise, posters on buses and billboards. The poster uses a large iconic image of Iron Man to represent the film and ensure recognition. Extensive research is also conducted before and after production to understand the target audience and get feedback to improve the film.
Unsung advertising final pwp
This document provides details on the target audience for three horror film posters. The posters will target 16-19 year olds, with an even gender split, as primary research found 70% of this age group enjoys horror films. The target demographic likely falls under social grades D and E as students or low-income workers. In terms of psychographics, the posters will likely resonate most with "Aspirers" and "Explorers" who value status, adventure, and discovery. The narrative of the film serves as a warning for teenagers seeking fame online by exploring dangerous areas.
Audience profiling
This document discusses audience profiling for a new psychological horror production. The primary target audience is 15-24 year old females in income bracket C2-E. The secondary target audience is 25-35 year old males in income bracket B-C1. These audiences were chosen to match the female teenage protagonist and engage both mass and more sophisticated niche viewers. The document discusses using online and social media marketing like Web 2.0 to engage the target digital native audiences. A 15 rating and below the line marketing are recommended due to the production's genre and low budget.
Lo3
This document discusses marketing strategies for movies Captain America and The Thing. It provides details on the target audience, year of production, directors, budgets and box office earnings for each movie. It then analyzes different marketing channels like television, websites, cinema, billboards, posters and their effectiveness based on the target audience. Merchandising is also discussed as an important marketing strategy. The target audience for Captain America is identified as mostly males over 25 years old. To appeal to female audiences, the producer leveraged the lead actor Chris Evans.
PR1 Research techniques
The document discusses research techniques used in film, including qualitative and quantitative research. It also discusses audience profiling categories like gender, age, and socioeconomic status. The demographic scale ranges from class A (wealthy) to class D (unemployed). Mainstream films aim for a worldwide audience, while alternative and niche films target smaller audiences with specific interests. Marketing techniques available to media producers include social media for younger audiences and print ads for older audiences.
Target Audience Research and Feedback
The document discusses audience research conducted to inform the creation of a horror trailer. A questionnaire asked about preferred locations, antagonists, and other elements. Key findings included that a haunted house was the most appealing location and a ghost the scariest antagonist. Demographic information from similar films helped target the trailer at males aged 15-24. Feedback on posters and magazines recommended dark colors, bright eye-catching lighting, appealing content, and a scary main image.
Producer and audience captain america
1) Captain America is about a man who is deemed unfit for the military but volunteers for an experiment that turns him into Captain America and gives him superhero abilities, which he uses to defend American values.
2) The film was marketed through TV ads, websites, Facebook groups, YouTube trailers, billboards, newspaper reviews and interviews to target audiences of males ages 16-24 and 25+, as well as more females by using an attractive lead actor and including romance.
3) Merchandise like action figures, posters, games and comics were used to appeal to fans of superheroes and drive synergies.
Advertising Unit 15
The document provides details about a film pitch titled "The Replacement". It includes the film's title, a synopsis about a teenage girl being bullied and the murder of her two friends by an unknown hooded figure, and a proposed PG rating due to an implied murder scene. It suggests releasing the film around Halloween to appeal to the thriller genre. A survey was created to conduct primary research on audiences. Secondary research found that thrillers are most popular with the target age group. Based on the research, posters were designed to advertise the film and create intrigue by showing a character in a mask.
Movie example survey
This survey aims to help film producers create movies that target audiences will enjoy. The first question asks about preferred movie genres to design a film in a popular genre. The second question gauges how much audiences enjoy movies to decide on a conventional or unconventional style. The third asks how audiences watch films to understand what types and how many they view. The final questions identify what movies audiences like to allow the producer to relate their new film to popular existing movies.
Focus group results
The focus group provided feedback on horror film trailers, posters, and magazines to help inform the creation of a promotional package. Participants found the "Paranormal Activity-Ghost Dimension" trailer most frightening due to its use of jump scares, children as evil carriers, and tense music. The poster for "The Conjuring" was most appealing for its dark, mysterious appearance and use of shadows. Feedback indicated that effective elements in horror include music, jump scares, evil forces, and atmosphere. Participants preferred magazines that emphasized visual appeal over written content. The feedback highlighted jump scares, imagination-fueled mystery, and lack of gore as effective approaches for the promotional materials.
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Similar to Question 3
Survey Analysis
The document summarizes the results of a survey about preferences for action thriller films among 16-24 year old females in London. Key findings include:
- The target audience prefers films where the protagonist is male, between 16-24 years old, and in films like Taken, Casino Royale, and The Bourne Identity.
- Print advertising like posters is most likely to expose the audience to promotional materials, and film trailers are very effective at enticing viewers.
- Sound is the most important aspect for enhancing authenticity in an action thriller trailer, followed by location. The colors black and red best represent the genre.
Audience feedback
Kirat Chahal conducted research through a questionnaire of 30 participants, social media, and video interviews to understand the target audience for a planned horror film. The questionnaire found that 70% of the audience was male and 50% were ages 15-17, who enjoy violent and graphic horror films. 50% preferred haunted house settings and being frightened. Feedback from WhatsApp and Twitter provided additional perspectives, and connections with equipment suppliers. However, the small sample size of 30 limits using only questionnaire results to develop the film.
Audience Survey
The document summarizes the results of a questionnaire conducted to understand the preferences of the target audience for a horror/slasher film trailer. It found that the audience was mostly male teenagers who preferred comedy and Friday the 13th films. They found being alone, spiders, ghosts and death most frightening. The majority also said that trailers encourage watching full movies and that woods and homes are the scariest locations, along with knives and axes as scary weapons. This information will help tailor the trailer to appeal to this audience.
Question 5
The document discusses how the creator addressed their target audience for their thriller film project. They conducted pre-production and post-production surveys using Survey Monkey to understand preferences of their potential audience. The pre-survey asked about favorite genres and character roles to get insight into the target audience, which was mainly females aged 16-22. After production, another survey was done of their media group about what they enjoyed in the film. Feedback was also gathered from social media posts to a similar aged group. One positive comment on their Wordpress blog from a member of the target audience reinforced that lighting and characters attracted the audience. Overall, the surveys showed a female protagonist in a psychological thriller set in a rural area would be most appealing to the target
Questionnaire results
The document summarizes the results of a questionnaire about film preferences. It finds that the majority of respondents were aged 17-21 and most preferred watching thriller and comedy films rated 15. Respondents indicated that film trailers on YouTube and at cinemas influence their decisions to watch films. Accordingly, the document concludes that a zombie thriller rated 15 and marketed through trailers on YouTube would appeal to the target demographic of ages 17-30.
Unsung advertising final pwp
This document provides details about a survey conducted to understand the target audience for horror film posters. The survey found that the target audience is 16-18 year olds, with an equal gender split, who enjoy discovering new films on social media and are influenced by the opinions of others. Most respondents said they enjoyed the horror genre, including found footage films similar to the one being advertised, showing there is potential for the hypothetical film's posters to be successful at reaching and appealing to this younger demographic.
Audience response to the film industry questionnaire - My Results
The document summarizes the results of a film industry questionnaire given to various audiences. Key findings include:
1) The majority of respondents were 15-30 year old students, which was the target demographic.
2) Thriller was the most popular genre, with audiences expecting suspense, tension, and a sense of realism from those films.
3) Actors/actresses and storyline were the biggest attractors to films, while billboards and word of mouth were seen as the most powerful forms of advertising.
4) Well-known actors/actresses and a strong storyline were cited as what makes a film stand out.
A2 Media Studies Market Research
Analysis of my survey results-
Introduction
Analysis of question 1 & 2 answers
Analysis of question 3 & 4 answers
Analysis of question 5 & 6 answers
Analysis of question 7 & 8 answers
Analysis of question 9 & 10 answers
Evaluation
Audiance response to the film industry questionnaire my results
The document summarizes the results of a questionnaire given to an audience about their preferences and expectations regarding films. Key findings include:
- The majority of respondents were aged 15-30, which is the targeted age group.
- Thriller was the most preferred genre, followed by romance and comedy. Respondents expect thrillers to be realistic, feature dark settings, and keep them on the edge of their seat.
- Word of mouth and billboards/posters were found to be the most powerful forms of advertisement.
- For opening sequences, respondents preferred something dramatic that draws them in and can be referenced later.
Audiance Response To The Film Industry Questionnaire - My Results
The document summarizes the results of a questionnaire given to an audience about their preferences and expectations regarding films. Key findings include:
- The majority of respondents were aged 15-30, which is the targeted age group.
- Thriller was the most preferred genre, followed by romance and comedy. Respondents expect thrillers to be realistic, feature dark settings, and keep them on the edge of their seat.
- Word of mouth and billboards/posters were found to be the most powerful forms of advertisement.
- For opening sequences, respondents preferred something dramatic that draws them in and can be referenced later.
Questionnaire of short films powerpoint
The document summarizes the results of a questionnaire conducted to gather information for creating a short film. 20 participants answered questions about their viewing habits and preferences for short films. The results showed that most viewers were between 15-25 years old and preferred thrillers and romance genres that build tension and convey emotion. They most often accessed short films on YouTube and Vimeo. This information influenced the creator to target their short film at this age range and include aspects of crime, thriller and romance genres. While the questionnaire provided useful data, the creator notes they could have asked more detailed questions and gathered responses from a more diverse audience.
What have you learned from your audience feedback?
The student conducted initial focus groups and surveys to understand their target audience and what type of horror film trailer would appeal to them. The focus group suggested creating a "found footage" style trailer that could be filmed with a camcorder. Surveys of people aged 12-21 found that most enjoyed horror films and preferred trailers that left them curious without revealing too much. When the student showed the final trailer to the same people surveyed, they correctly identified the target demographic and said they enjoyed the "jumpy" scenes and unexpected appearance of the antagonist at the end. The feedback confirmed the student successfully created an effective trailer for their target audience.
Target audience and collated data from my survey
The document summarizes the results of a survey about horror film preferences conducted to help inform the production of a 2-minute horror film opening. Key findings include:
- The target audience is horror fans aged 15-21, with the genre equally appealing to both male and female viewers in that age range.
- Jump scares and creating tension/suspense are most effective for keeping audiences interested and entertained. Storyline quality and flow are also important.
- Cliffhangers and mystery elements that make audiences want to keep watching should be included in the opening. Developing an emotional connection to characters is also important for building tension.
- Predictable scares and generic storylines should be avoided.
Priyankas Horror quantitative results
The document reports on the results of a survey conducted to gather quantitative data about audience preferences for a horror film trailer. 82 respondents completed the survey which was distributed on social media. The results showed a roughly even split between male and female respondents aged 14-24. Most respondents enjoyed horror films and preferred aggressive animals like dogs and tigers over softer animals. Sound was identified as the scariest element in horror films. Woods and graveyards were seen as the most terrifying locations. Black, white, and red were selected as the colors most associated with horror. Friday the 13th and Insidious were cited as the most terrifying films seen. This information will inform the creation of the trailer, focusing on elements like g
Audience Response To My Film Industry Questionnaire
The questionnaire results showed that the target audience for the film was 15-30 year old students who had seen 4-5 films in the last two months. They preferred thriller films with realistic scenes that create suspense and tension. Respondents said they chose films based on the actors/actresses and storyline. Johnny Depp and Keira Knightly were popular potential cast choices. Word of mouth and billboards were the most effective forms of advertisement. Responses about preferred opening sequences were mixed between dramatic scenes that stand out and mellow introductions of characters and settings. Most preferred blockbuster over independent films.
Unsung advertising final pwp
This document summarizes a found footage horror film that was released by authorities as a warning to teenagers. It follows two teenagers who set out to film a supposed criminal but discover something more dangerous. They disappear by sunrise and are never seen again. Authorities were unable to find the teenagers after discovering their camera and declared it a cold case.
Target research
The document discusses establishing a target audience for horror films. It describes conducting a questionnaire of 10 people ages 15-48 to understand preferences around gender, age, favorite horror film genres, and how trailers are watched. The results showed the target audience is primarily 18-25 year olds, with more men and women represented. Younger audiences prefer slasher films, and most watch trailers online, so the author will focus their research and trailer on this demographic.
Production Management Stage 1
This document outlines the initial planning stages for a short film production. It includes mood boards and research on ideas, target audiences, and appropriate content. The chosen idea is a 1950s noir detective film set in America. Primary research found the target audience to be males aged 25-34 who prefer live action, jazz music, and crime drama stories without subtitles. Secondary research examined popular genres and demographics for noir films. The content is aimed at a 12 certificate rating. Next steps include researching production techniques from similar films.
Evaluation Question 4
This document summarizes the research done to identify the target audience for a science fiction media product. The research included analyzing advertisements for sci-fi films, conducting public surveys, and reviewing social media feedback. The research found that the ideal target audience was Asian males aged 26-40 who enjoy sci-fi films, gaming, gadgets, and television shows like CSI. To appeal to this audience, the media product included action scenes, unpredictability, and references to their interests.
Audience response to film industry questionnaire
The document summarizes the results of a film industry questionnaire. It found that the target audience is mostly students ages 15-30. Thriller was the preferred genre and audiences expect suspense, tension and realistic scenes. Most respondents said storylines and actors attracted them to films. Johnny Depp and Keira Knightley were popular potential cast choices. Word of mouth and billboards were seen as the most powerful forms of advertising. Responses about opening sequences varied but most wanted something dramatic to draw them in. Blockbuster films were preferred to independent films. The questionnaire helped decide to create a thriller genre film.
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Audience response to the film industry questionnaire - My Results
Audience response to the film industry questionnaire - My Results
Audiance response to the film industry questionnaire my results
Audiance response to the film industry questionnaire my results
Audiance Response To The Film Industry Questionnaire - My Results
Audiance Response To The Film Industry Questionnaire - My Results
What have you learned from your audience feedback?
What have you learned from your audience feedback?
Audience Response To My Film Industry Questionnaire
Audience Response To My Film Industry Questionnaire
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- 1. WHAT HAVE I LEARNED FROM AUDIENCE FEEDBACK? Harry Wright
- 2. The first survey that I sent out was to enable myself to work on a plot that would be successful, to do this I created a survey using survey monkey and sent I out to a range of people to gather up their thoughts on the romantic comedy genre. The images below and on he next slide show the question and the responders answer.
- 4. This questionnaire was used to see what the audience like and also how they would feel about some of the concepts and ideas that I had for the narrative and the filming of the trailer. One particular question that helped a lot was who's point of view the narrative should be told by, the questionnaire swung towards having the female character telling the narrative, I followed this feedback when producing the trailer. From this information I have made and audience profile. Audience Profile Age 15-25 Gender Mostly females Demographics Same educational background and live in towns and cities psychographics Enjoy films, play sports/active, play computer games The film will be aimed at everyone, however the profile I have created will be the target audience, once produced this film ill be advertised in areas that this ideal person will be found.
- 5. In order to gather up my audience feedback created a survey using survey monkey. These results are from the latest survey created.
- 6. The questionnaire was sent out to people with a link to production and promotional products (magazine cover and film poster). Overall I feel that the feedback from the audience feedback I had previously collected and listened too.