The document outlines initial plans for a character design project, including a mood board analysis and informal proposal. The mood board showed winter styles, a single playable character, and a dark, aggressive tone suited to male audiences ages 18-35. These ideas would influence the final product. The proposal describes a character concept as an ex-warrior who takes bounties in medieval times. Deliverables would include the warrior character in armor holding a sword and dagger. The target audiences are males 18-35 for graphic content and males 15-17 who may be allowed to play. Magazine articles and DVD cases were rejected as they were less appealing than a video game asset.

1. Initial Plans
Your Name

2. Mind Map

3. Mind Map

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• Yes there is a winter style towards the game
• There is style towards the images, which is there is one
character which you control.
• The tone is quite dark and aggressive which would suit the
likes of males from 18-35
How will your mood board influence your final product?
• The ideas I created will go into consideration when creating
my final product.
• I will check over all my ideas then use them to be able to stay
on topic.

6. Informal Proposal
Current Idea
Concept I will make a character design, going down the line of an ex warrior which finds
bounties in the medieval times and comes across the wrong person and has to use
all his power to defeat his competitor.
Type of
products you
would make
I will include his main weapon and his side weapons. His main weapon will be a
sword which will be used in most his head on battles, then a dagger which will be
used for his sneak attacks. I will also include the warrior himself in his Armour/
apparel which will give the customer an idea of what type of game it is.
What you will
need to make
them
I will need to sketch out a copy of my character then scan it on to the computer using
the scanner then, using Photoshop I will outline the character again but onto
Photoshop and add detail to it on Photoshop.
Audience My primary audience will be males aged 18 to 35 as it is too graphic for children and
will appeal to males more because it has a lot of action in the game.
My secondary audience will be males aged 15-17 this is because parents of the
teenagers will be okay with their sons playing the game and buy it for them.

7. Choices
Discounted ideas Reasons for not choosing this
project
Magazine • Magazine articles don’t appeal to me as
much.
• Magazine article are more informing the
creating.
DVD cases • I found it harder to find ideas for a DVD
case than a video game asset.
• Making a DVD case didn’t seem as fun to
make a video game asset.