This document summarizes new merchandise created for an artist's website and live performances. The merchandise includes mugs, hoodies, tops, towels, baby grows, eyelashes, lipstick, underwear, bags, and alternative white tops and bags. The designs feature the artist's new logo combining favorite images, as well as images from her story like apples and Eden scenes. Products were chosen to appeal to fans while keeping costs low for the artist. Alternative white designs were also created for fans who dislike black.

1. This is the new merchandise we have created to be sold on the website
and which could also we purchased at live gigs – this matter will be made
aware of on the website under the‘merchandise’ tab.We are extremely
happy with the new design and layout of the products.We have tried to
create more of a range this time to really fit the wants and needs of all of
our target audience.
New Merchandise

2. On the mug (to the left) you can clearly see the new logo we
have created. It is a mixture of all of the favourite images
because we simply couldn’t decide on one; and to be honest I
think it really works. Two of the images are of ‘The Garden of
Eden’ – one which is a typical scenery of what you can imagine
and one is a complete abstract version. The other images are of
apples – which is from the story and resembles the ‘bad’ in it,
also representing our artist because she is not perfect and can
sometimes seem sinister.
We found that you
could create a child's
baby grow and it was
too hard to resist
making one! We
think it looks super
cute however we
probably wont have it
on the website, only
because it wouldn’t
particularly appeal to
anyone who fall into
our target audience.
Towel possibly to buy for gifts or if someone doesn't want an item of clothing.

3. We have chose
to use a unisex
hoody – mainly
because there is
not much point
is distributing
female and male
– this would cost
to much for the
artist, that’s
what a lot of
distributors do.
For the male top we didn’t put the name on it – mainly
because the font of the name is quite feminine as well as the
symbol because of the bright colours. However, the top is
black which is masculine and if her fans are really true they
wouldn’t love to rock the symbol!
We chose to design a vest top for the
female fans. It is also something Lila
herself can wear which would help
boost sales. This product, like the
hoody, has the name branded on it –
mainly for advertising purposes and
recognition. Even though it is female,
we chose black because it really fits
and matches the symbol.

4. Claudia is wearing big
false eyelashes and
dark lipstick in all of our
filming, we think if we
sell these products,
they would become
extremely popular.
Claudia looks very
beautiful in all of the
footage and girls would
most likely inspire to
look like her, therefore
purchasing the
products.
Therefore if we are selling the products which
help her to create this looks, female fans would
probably invest. It is also a great way to
advertise these products. The eyelashes would
be priced at £5 and the lipstick at £3 therefore it
would fit in with all ages and their
average income to purchase these
products. Other items available for the
female fans are the underwear and bag,
which I think would appeal to the
female fan base.

5. This is the alternative product design. We aren’t 100% sure on
whether to have these on the website or not. Because all of
the previous merchandise is black, we didn’t want to
disappoint any fans if they don’t like the colour black.
Therefore we have created a white top and plain tote bag. The
symbol that represents our artist didn’t work on these colours
as it did on the black. Therefore we have used different images
that we really like. They both have a slight pop art effect on
them which makes the products look more like merchandise –
these images are possibilities for
The DigiPak
therefore it’s
something
people can
recognise it through. I’ve used black font on the
bag instead of read like all the other products
simply because black looked a lot better. I have
used the same font which is a way they can all
be linked. The tote bag would be priced at £5
and the top £10 – again a reasonable price for
people in our target audience.