Social Business Culture for Talent
Upcoming SlideShare
Loading in...5
×
 

Social Business Culture for Talent

on

  • 561 views

How to embrace Social Media Culture to engage Talent, shared at Embracing Social Media Culture event June 2013

How to embrace Social Media Culture to engage Talent, shared at Embracing Social Media Culture event June 2013

Statistics

Views

Total Views
561
Views on SlideShare
557
Embed Views
4

Actions

Likes
1
Downloads
2
Comments
0

2 Embeds 4

https://twitter.com 2
http://www.kred.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Business Culture for Talent Social Business Culture for Talent Presentation Transcript

  • @TiffanyStJamesEmbracing Social Media Culturein your business
  • Hello!Social Media StrategistTiffany St James@TiffanyStJamesbit.ly/tiffanybioslideshare.net/tiffanystjamestiffany@stimulationltd.co.uk@tiffanystjameshttp://tiffanystjames.comtiffanystjames
  • Key changes brought about by social media@TiffanyStJames
  • Trust in individualsEdelman Trust Barometer 2013 here @TiffanyStJames
  • Glassdoor: candidate feedbackCandidates have the opportunity to provide feedback on:Recruitment organisations, jobseeker selection, the interview process@TiffanyStJames
  • The most socially responsible project worldwide?Good People Projects here @TiffanyStJames
  • Leading talent and skills matching softwareSource: http://goodpeople.com @TiffanyStJames
  • Generations at workGeneration Characteristics Motivations AttitudesB • Strong work ethic• Respectful and loyal• Hours = outputMoving up the ladderFinancial perksBeing seen as a leaderGen X lacks respectGen Y needs to stopbeing on FacebookSource: trendera.comX • Independent• Change job for worth• Work/life balanceFlexible scheduleValue empoweredFeeling appreciatedBoomers should stoptelling us to be like themGen Y are luckyY • Values driven• Need to know ‘why’• Peer orientatedNeed and expect praiseFlexibility in lifeCo-worker recognitionBoomers should relax,have fun… andprobably retire soonGen X should chill outand stop talking somuch about their kids@TiffanyStJames
  • Gen Y Culture ExpectationsThen• I can learn most from those withmore experience than me• Excellence is defined by what Iknow and what I do well• Progression in my career isvertical and logical• Effective learning is in the classand rooted in books• The performance review helps mestay on track and growNow• I learn from everyone around me• Excellence is defined by my strengthsand what I ship• Career development is like a climbingframe• Small bites of real-time learning on thejob are most powerful• Constant real-time feedback helps me getbetter everyday and know what’s nextJeff Turner, Head of L&D, EMEA, Facebook @TiffanyStJames
  • What can you do?
  • Transtheoretical Behaviour ChangePre-contemplationContemplationPreparationActionMaintenanceWhat can you do hereto facilitate action?@TiffanyStJamesSource: Prochaska and DiClemente
  • Transtheoretical Behaviour ChangePre-contemplationContemplationPreparationActionMaintenanceRaiseawarenessCombatdisengagementIncreaserelevanceProvidesolutionsFacilitateactionReinforceMaintainGenerateadvocacyPeer feedback@TiffanyStJames
  • Make your site engaging, use rich mediaGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  • Demonstrate processes, segment jobsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  • Leaders leading by exampleGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  • Share on business-branded social platformsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  • • showcase your culture andemployment brand• fans = database of interestedusers• engage with fans & create acommunity• link back to your corporatewebsite/careers pageManage engaged communities: FacebookErnst & Young, Deloitte, Hallmark, Apple and the CIAall have dedicated Facebook recruitment strategiesFacebook is being used as a strategy to connect withpassive candidates and to build long term talent poolsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  • Dedicated outreach channels and mechanismsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  • Socialisation in the workplaceGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand developOnboarding SoftwareSocial PerformanceManagementIntranets with soft walls
  • Facebook: Social Business Culture PrinciplesFocus on Impact Move FastBe Bold Be OpenBuild Trust@TiffanyStJames
  • Thank you, let’s keep talking….Social Media StrategistTiffany St James@TiffanyStJamesbit.ly/tiffanybioslideshare.net/tiffanystjamestiffany@stimulationltd.co.uk@tiffanystjameshttp://tiffanystjames.comtiffanystjamesPhoto Credits:Building Trust http://www.flickr.com/photos/mikebairdTSJ at C4: http://www.flickr.com/photos/paulclarke
  • Embedding digital and social media capability in organisations