EECS 441

1. TINDER
J O N N Y C H OW ( J O N N N Y )

2. PROBLEMS
LONELY PEOPLE WANT SHORT TERM
RELATIONSHIPS

3. SOLUTION

4. PERSONA
• 21 year old
heartbroken college
student
• Wants to talk to
multiple girls
• Does not want to
date

5. TINDER SUBSCRIBER GROWTH

8. BUSINESS MODEL
•Tinder Plus/Gold
•Sponsored Profiles
•Boost

10. LEADERSHIP
• Elie Seidman
• CEO since 2018
• “If you have behaved badly, we want you out – and we want
you out as quickly as possible”

11. WHAT’S HOT

12. SECRET SAUCE
•Fast gestures
•Confidence booster
•Casual and engaging

13. COMPETITION
Tinder Bumble Coffee Meets
Bagel
Hinge OkCupid
Free
Casual
Fast pace
Message when
matched
Feature High number of
users
Women make
first move
More personal
approach
Relies on
common
interests
Matched
through
surveys

15. PREDICTION - SUCCESS
•50 mil users, 5.2 mil
subscribers
•1.5 million dates per week
•Increasing subscribers

16. SOURCES
https://www.feedough.com/tinder-make-money-business-model/
https://www.fastcompany.com/90287554/tinder-ceo-elie-seidman-runs-a-digital-company-but-
loves-paper-and-pen
https://medium.com/@lulu_cheng/tinders-secret-sauce-728e9cd0b51a
https://www.businessofapps.com/data/tinder-statistics/
https://buildfire.com/tinder-statistics/
https://medium.com/@monalisapaul_88268/tinder-business-model-how-does-tinder-make-
money-498659f3f7cc