Social Media and Volunteer Engagement

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Join this free webinar to learn more about social media, and how you can use social media tools to increase your volunteer engagement and expand your volunteer recruitment.
Volunteer engagement is changing. What do you need to know about social media as a volunteer program manager? How can you use social media to promote your volunteer opportunities and recruit volunteers? This webinar will offer an introduction to including social media in your volunteer recruitment and retention plans. You'll see examples of Twitter, Facebook and YouTube pages, as well as blogs that other nonprofits have successfully used to draw attention to their organizations and volunteer opportunities.
You'll also learn about the social media tools available as part of your VolunteerMatch account that can help you promote your volunteer opportunity on other social networking sites.
VolunteerMatch is here to help make it easy for you to recruit volunteers, manage existing volunteers, and promote your organization.

Published in: Technology, Travel

Social Media and Volunteer Engagement

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  2. 2. 2Jennifer Bennett @JenBennettCVACVA, Senior Manager, Education & TrainingMatt Wallace @ItsMattWallaceSenior Associate, Nonprofit Relations
  3. 3. 3• What we’ll be covering today and what we wont.• What is Social Media and why does it matter?• How to use Social Media to recruit and engagevolunteers• Use Social Media if… Don’t use Social Media if… Areyou ready to start?• Q&AAgenda
  4. 4. This isn’t going to be a how-to use any particularsocial networking site.We will be talking about how social media ingeneral, and a few specific sites, can help youbetter recruit, engage, train and buildrelationships with your volunteers.4Introduction
  5. 5. 5What is Social Media?Social Media is a way of interacting with othersusing online tools or platforms.• Keep up to date with friends and family• Share ideas or opinions• Get ideas or reviews of places to eat or stayIt can also be used to communicate withprospective volunteers, and recruit, train, andkeep in touch with current volunteers.
  6. 6. 6Successful Social Media Campaigns• Social Media should be– Brief– Timely– Actionable• Social Media can– Keep volunteers and supporters up to date– Help spread and share news and ideas– Attract new volunteers– Provide an experience not based on a location
  7. 7. Social Media & Volunteer Engagement• What do you need your volunteers to do?– Sign up for an event, shift or orientation• What do you want you volunteers to know?– Initial trainings, new policies/procedures– That you appreciate what they do• What would you like your volunteers to share?With you? With the world? With each other?– Feedback on new programs or opportunities– Support and passion for your org and mission– Experiences with other volunteers even if they work differentdays or in different cities7
  8. 8. FacebookThe most popular social networking site in the world.Great For:• Building a community of all of constituents• Sharing photos, videos, stories and events all in one place.• Building relationships with peripheral volunteers (single day,corporate groups)• Saying “thank you” and promoting that to your whole community• Getting feedback or ideas from volunteers or community membersExamples:MS Society Long Island http://www.facebook.com/?ref=home#!/NMSSLI?sk=wall&filter=12VM Facebook http://www.facebook.com/VolunteerMatch?ref=ts#!/VolunteerMatch?sk=wall&filter=12Hoboken Volunteer Center http://www.facebook.com/pages/Hoboken-Volunteers/1912053739538
  9. 9. TwitterTwitter is about what is happening right now! In 140 characters orlessGreat For:• Promoting new or upcoming volunteer opportunities• Immediate volunteer needs or reminders• Sharing news or events• When you need the “ripple effect” - ReTweeting can help spreadthe word• Participating in or building support for an event or a topic –hashtags (#) group like tweets #volunteer, #volunTweet9
  10. 10. You TubeNot just for cute kitten videos! Actually useful too.Great For:• Gathering videos to be promoted in other places – website, Facebook,etc.• Providing orientations and trainings available on the volunteer’sschedule• Professional development for your volunteers – new information• Helping your volunteers understand your clients or the work you do• Saying “Thank You!”Examples:MS awareness blog http://www.youtube.com/user/laurenvparrottCat Shelter Training Video http://www.youtube.com/watch?v=rUfvlndupy8Junior Achievement Training Video http://www.youtube.com/watch?v=_zvb5bTPoAoThank You Video for Volunteer Firefighters http://www.youtube.com/watch?v=qjjkFTEyqA4Volunteer Thank You Video http://www.youtube.com/watch?v=x_eoa9wA0Q810
  11. 11. BlogsOriginally a combination of Web and Log – an online journal ofsorts – now, it can be so much more.Great For:• Sharing news and ideas and soliciting feedback• Creating a customizable, easily updated place for informationon your volunteer program, and your organization.• Show volunteers in action with videos and photos• Helping volunteers communicate with you and with othervolunteers.Blog as website for prospective volunteers http://rainiervolunteers.blogspot.com/Blog run for international volunteers http://globalvolunteers.blogspot.com/Boston Volunteer Center blog http://volunteer-boston.blogspot.com/11
  12. 12. 12Syndication Tool• Promote VolunteerMatch listings on other sites• Changes to listings update automatically• Customize the colors/fonts to match your site• Choose how opportunities are displayed
  13. 13. 13Social Media on VolunteerMatch• Promote your VolunteerMatch opportunities– Facebook, Twitter, Blast Email Tool– Add this creates a Wall post, or a shortened link fortwitter• Direct prospective volunteers to one place– Syndication Tool (Community Leader tool)
  14. 14. 14Social Media on VolunteerMatch
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  16. 16. 16Should I Start Using SocialMediaDo• Start small – pick one medium and build from there• Commit to regular updates – you can’t build a communityif you aren’t posting information on a regular basis• Recruit a team of volunteers to help you• Promote! – Volunteers can’t follow you if they don’t knowyou’re there.Don’t• Get overwhelmed. It’s ok to pick the sites that work for you• Leave up old information – If it doesn’t work or if it’s out ofdate, take it down
  17. 17. 17Questions?
  18. 18. 18ResourcesLearning CenterFind upcoming webinar dates, how-to videos and morehttp://www.volunteermatch.org/nonprofits/learningcenter/VolunteerMatch CommunityAsk and answer questions after the webinar – use keywords Social Mediahttp://community.volunteermatch.org/volunteerSocial Media for Nonprofitshttp://socialmedia4nonprofits.org/Related Webinar Topics:•Best Practices for Recruiting Online•Playing by the Rules: Creating an Effective Volunteer Handbook•Walking the Walk: Engage Volunteers in your Volunteer Engagement Program
  19. 19. 19Thanks for attending!Join us online:Like us on Facebook: www.Facebook.com/VolunteerMatchFollow us on Twitter: @VolunteerMatchVisit Engaging Volunteers, our nonprofit blog:blogs.volunteermatch.org/engagingvolunteers/For any questions contact:Jennifer Bennett(415) 321-3639@JenBennettCVAjbennett@volunteermatch.org

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