Mastering Twitter for Journalism


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These are slides for a webinar on using Twitter for journalism.

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  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • If I have time, I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a routine (and amusing) daily story.
  • Mastering Twitter for Journalism

    1. 1. Mastering Twitter for Journalism Steve ButtryOntario Community Newspaper Association March 13, 2013
    2. 2. Read more about it••• @stevebuttry••
    3. 3. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    4. 4. Reasons to master• More people in your community read Twitter than you think• They’re younger than newspaper readers• Produces content for your website• Powerful search function (find sources)• Changes your newsroom culture• Twitter rocks on breaking news
    5. 5. Building followers• Tweet often• Find & follow local people• Be conversational• Livetweet events• Give more than you ask for• Be yourself
    6. 6. Finding people to follow• Use local search to see who’s tweeting• Save searches for community names• Check followers of newsroom account• Check followers (& follows) of local tweeps• Check followers of people who RT• Who follows agencies, people on beat?
    7. 7. Breaking news tips• Tweet unfolding story• Use advanced search (location & not)• Find & connect w/ eyewitnesses• Each has only part of the story• Use hashtags• Verify, verify, verify (& correct quickly)
    8. 8. Breaking news tips• Tweet photos, videos• Check tweets of news figures in story• Feed your tweets into site w/ ScribbleLive, CoverItLive, Liveblog Pro or Twitter widgets• Curate social media reporting, response• Retweet (possibly w/ questions)
    9. 9. Vetting & verifying• Track back RTs, etc. • Links, photos? to source • Take it old school• Look for clusters • Disclose, hedge,• Location enabled? repeat• Evaluate the network • Be brave only in• Evaluate the history correctionTips from Craig Silverman, Regret the Error
    10. 10. Evaluating tweeps• How long have they been tweeting?• Check previous tweets, interaction• Check bio, links• Check Klout score• Google name and scam, spammer• Contact & interviewTips from Mandy Jenkins, Zombie Journalism
    11. 11. Routine beat coverage• Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Lists (Twitter, TweetDeck, HootSuite)• Breaking news• Crowdsourcing• Liveblog (feeding in tweets)
    12. 12. Hashtags• Regular hashtags• Event hashtags• Breaking news• Humorous
    13. 13. Hashtag tips• Use existing hashtag if there is one• Search before launching hashtag (avoid duplication)• Look for secondary hashtags, especially in events or breaking news
    14. 14. Time management• Don’t drink the whole stream• Integrate Twitter into your day• Tweet a few times a day• Check “mentions”• Use lists, alerts & saved searches• Use mobile device• TweetDeck, HootSuite
    15. 15. Organizing chaos• Use Twitter lists• TweetDeck & HootSuite help organize• Check @ mentions• Twitter alerts• Save regular searches (can be columns in TweetDeck, HootSuite)
    16. 16. Live-tweeting prep• Get names (confirm spelling), titles in advance (ask, get program, etc.)• Set scene, saying what you’re covering & that you’re live-tweeting• Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
    17. 17. Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
    18. 18. Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets: Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
    19. 19. Crowdsourcing• Use Twitter, Facebook, website, paper• Say what you know or have• Say what you need• Invite people to tell their stories• Search as well as casting net• Be careful about repeating rumours
    20. 20. Crowdsource
    21. 21. Connect directly
    22. 22. Find eyewitnesses
    23. 23. Key developments
    24. 24. Key developments
    25. 25. Tweet photos
    26. 26. Tweet photos
    27. 27. Tweet details, developments
    28. 28. Details from scene
    29. 29. Tweet quotes
    30. 30. Livetweet briefings
    31. 31. Livetweet action
    32. 32. RT other media
    33. 33. Be the source for news
    34. 34. People to follow• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you, check out to see whether you should follow back• When you follow someone, check whom they follow• Tweeps mentioned in interesting tweets
    35. 35. Read more about it••• @stevebuttry•