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Engagement Attribution and Social Media
 

Engagement Attribution and Social Media

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These are slides for three workshops for the Los Angeles News Group: on community engagement, attribution and using social media to do better journalism.

These are slides for three workshops for the Los Angeles News Group: on community engagement, attribution and using social media to do better journalism.

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  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.

Engagement Attribution and Social Media Engagement Attribution and Social Media Presentation Transcript

  • You’re a journo, not a carrier Los Angeles News Group August 2013 #DFMengage
  • Read more about it • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • sbuttry@digitalfirstmedia.com • zombiejournalism.com
  • Social media = journo tool 1. Livetweet events & breaking news 2. Search 3. Crowdsource 4. Monitor community conversation 5. Curate 6. Hashtags 7. Lists 8. Embed tweets in stories 9. Photos & videos 10.Verification
  • Live-tweeting situations • Trials • Meetings • Sporting events (curate w/ public tweets: Friday Night Tweets) • Festivals • Breaking stories • Remember to feed site using ScribbleLive
  • Livetweeting tips • Don’t transcribe; observe & report • In sports, mix play-by-play & commentary • Use hashtag (& check & engage) • OK to pause for checking facts, names • Note significant pause (halftime, lunch) • Fun interludes, exchanges, anecdotes • Check facts before you hit “tweet”
  • Social search • Twitter advanced search • Facebook graph search • Search for keywords, hashtags, users • Big news? Search: Holy shit, WTF • Search by location (but most tweets aren’t geotagged) • Use Geofeedia (more than just tweets)
  • Crowdsourcing tips • Say what you know, what you need to know • Don’t ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
  • Crowdsourcing tips • Use Facebook, Twitter, G+, website, paper • Search & crowdsource simultaneously • Be careful about repeating rumors
  • Monitor conversation • Follow officials on beat • Searches, alerts for people & keywords on beat • Save location searches for breaking-news terms (fire, emergency, siren) • Save local searches • Join conversation
  • What is curation? Museum curator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
  • Curation Situations • Reaction story • Public event (as LANG did for graduations) • Second screen • Breaking story Tools • Storify • Spundge • Geofeedia • RebelMouse
  • Hashtags • Regular hashtags • Event hashtags • Breaking news • Humorous
  • Hashtag tips • Use existing hashtag if there is one • Search before launching hashtag (avoid duplication) • Look for secondary hashtags, especially in events or breaking news • Hashtags help you find witnesses & other sources
  • Lists • Organize beat by lists • Lists save time • TweetDeck, HootSuite • Create list for story (who’s tweeting about it?) • Embed list in story or blog post
  • Vetting & verifying • Track back RTs, etc. to source • Look for clusters • Location enabled? • Evaluate the network • Evaluate the history • Links, photos? • Take it old school • Disclose, hedge, repe at • Be brave only in correction Tips from Craig Silverman, Regret the Error
  • Evaluating tweeps • How long have they been tweeting? • Check previous tweets, interaction • Check bio, links • Check Klout score • Google name and scam, spammer • Contact & interview Tips from Mandy Jenkins, Zombie Journalism
  • Read more about it • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • sbuttry@digitalfirstmedia.com • zombiejournalism.com