Why We Engage: America East


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These are slides for a presentation on community engagement for the America East conference in Hershey, Pa. They go with this blog post: http://wp.me/poqp6-1ow

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  • We’ll discuss how reporters need to use social media to cover their beats more efficiently.
  • Why We Engage: America East

    1. 1. Why We Engage Steve Buttrysbuttry@DigitalFirstMedia.com America East March 12, 2012
    2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com
    3. 3. What engagement isCommunity engagement = News orgs maketop priority to listen, to join, lead & enableconversation to elevate journalism.
    4. 4. What engagement isn’t• Promotion (though it has promotional value)• Distribution of content (though you should)• Purely a digital pursuit (it uses digital tools along w/ traditional ones)
    5. 5. What engagement isCommunity engagement = News orgsmake top priority to listen, tojoin, lead & enable conversation toelevate journalism.
    6. 6. 3 types of engagement *• Outreach• Conversation• Collaboration* Joy Mayer, Reynolds JournalismFellow, University of Missouri
    7. 7. Avenues of Engagement• Social media • Content submissions• Blogs • Interactive content• Crowdsourcing • Voting, contests• Breaking news • Comments• Stories • Schools, groups• Events • Feedback• Curation • Print• Aggregation • Face to face
    8. 8. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
    9. 9. Use other social tools, too
    10. 10. What is curation?Museum curator: Journalism curator:• Studies topic • Studies topic• Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates• Authenticates • Groups related items• Groups related items • Provides context• Provides context • Presents collected• Presents exhibit content
    11. 11. Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help you vet & verify• Check links, tweets & information on sources• Link to original source• Attribute
    12. 12. Blog network• Covers areas we never covered• Varied voices• Recruit blogs overlapping your beats• Offer clubs liveblogging opportunities• Neighborhood, church, nonprofit newsletters
    13. 13. Engage IRL (in real life)Engage community in person:• Events• Community Media Lab• Tweetups• Community group meetings• In work, life routines• Community working together
    14. 14. Why to liveblog• Immediacy• News value• Storytelling• Traffic• Community engagement, loyalty• Interactivity• Saving time
    15. 15. Why crowdsource?• It saves time• Connecting with sources has always been one of a journalist’s most important jobs• You bring more voices to your news reports• The crowd knows more than we do• You engage the community
    16. 16. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com