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Work with influencers, bloggers, and celebrities in social, presented by Katie Cornish

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SocialMedia.org
SocialMedia.org

In her Brands-Only Summit presentation, Nintendo's Katie Cornish teaches a class on working with influencers, bloggers, and celebrities in social. She covers engaging, disclosing, and managing the relationships of your brand’s high-profile social influencers.

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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016 Work with influencers, bloggers, and celebrities in social KATIE CORNISH NINTENDO
How to Work With Influencers, Bloggers & Celebrities In Social 1 Katie Cornish Head of Social Media & Influencer Marketing Nintendo of America
Who Am I? 2 Katie Cornish, Head of Social Media & Influencer Marketing at Nintendo of America • Early career worked red carpet events and celebrity partnerships • Evolved to run trends and entertainment programs • Transitioned to celebrity, influencer and social media • Today head the social media and influencer marketing teams at Nintendo
Why Influencer Marketing? 3
4
Step 1: Determine Your Audience 5
Step 1: Determine Your Audience 6
Step 2: Identify Your Brand Ambassadors 7
Step 3: Determine the Value 8 • Set KPIs • Influence versus paid placement? • Immediate worth • Long-term potential • Negotiate, negotiate, negotiate
Step 4: Collaborate, Collaborate & Comply 9 • They know their audience better than you • Forced content doesn’t work! (And can ruin it for the rest of us) • Building accountability with influencer creates better work • Make sure they follow FTC guidelines for paid partnerships
Step 5: Execute & Evaluate 10 0 100 200 300 400 500 600 700 0 5,000 10,000 15,000 20,000 25,000 11/08/2015 11/09/2015 11/10/2015 11/11/2015 11/12/2015 11/13/2015 11/14/2015 Numberof"BuyNow"Clicks CountofVisits/PageViews Day Daily Site Performance Visits Page Views "Buy Now" clicks
Q&A Katie Cornish : (212) 915-9224 : Katie.Cornish@NOA.Nintendo.com 11
Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016

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Work with influencers, bloggers, and celebrities in social, presented by Katie Cornish

  • 1. SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016 Work with influencers, bloggers, and celebrities in social KATIE CORNISH NINTENDO
  • 2. How to Work With Influencers, Bloggers & Celebrities In Social 1 Katie Cornish Head of Social Media & Influencer Marketing Nintendo of America
  • 3. Who Am I? 2 Katie Cornish, Head of Social Media & Influencer Marketing at Nintendo of America • Early career worked red carpet events and celebrity partnerships • Evolved to run trends and entertainment programs • Transitioned to celebrity, influencer and social media • Today head the social media and influencer marketing teams at Nintendo
  • 5. 4
  • 6. Step 1: Determine Your Audience 5
  • 7. Step 1: Determine Your Audience 6
  • 8. Step 2: Identify Your Brand Ambassadors 7
  • 9. Step 3: Determine the Value 8 • Set KPIs • Influence versus paid placement? • Immediate worth • Long-term potential • Negotiate, negotiate, negotiate
  • 10. Step 4: Collaborate, Collaborate & Comply 9 • They know their audience better than you • Forced content doesn’t work! (And can ruin it for the rest of us) • Building accountability with influencer creates better work • Make sure they follow FTC guidelines for paid partnerships
  • 11. Step 5: Execute & Evaluate 10 0 100 200 300 400 500 600 700 0 5,000 10,000 15,000 20,000 25,000 11/08/2015 11/09/2015 11/10/2015 11/11/2015 11/12/2015 11/13/2015 11/14/2015 Numberof"BuyNow"Clicks CountofVisits/PageViews Day Daily Site Performance Visits Page Views "Buy Now" clicks
  • 12. Q&A Katie Cornish : (212) 915-9224 : Katie.Cornish@NOA.Nintendo.com 11
  • 13. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016