In his Brands-Only Summit presentation, Manulife's Brendan Kenalty gives a case study on social selling.
He shares how, as a financial company, they're activating social media selling and employee content sharing in a regulated industry.
Manage a global social media program, presented by Anita VeszeliSocialMedia.org
In her Brands-Only Summit presentation, Ericsson's Anita Veszeli teaches a class on how to manage a global social media program.
She talks about approaching social media on a global scale, including organizational structure, governance, content strategy, and more.
Keeping the social in social media, presented by Ray HancartSocialMedia.org
In his Brands-Only Summit presentation, The J.M. Smucker Company's Ray Hancart shares a case study on their social media framework.
He explains their approach for putting and keeping their consumers first.
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, 3M’s Amber Campeau and Suzy Langlois explain how they leveraged data to centralize social media across the enterprise.
They discuss the re-architecture step by step from being decentralized with no governance, to becoming centralized with a focus on content.
What in the world is dark social? Presented by Brewster StanislawSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Simply Measured's Brewster Stanislaw explains what dark social is, why it is important, and how you can measure it.
He arms you with the information and tools you need to teach your colleagues about dark social and illustrate the true business impact of your social team.
For companies with distributed sales teams, increasing productivity and business via social media often come with “user adoption” challenges. Here are six proven ways to increase social business usage over time.
Manage a global social media program, presented by Anita VeszeliSocialMedia.org
In her Brands-Only Summit presentation, Ericsson's Anita Veszeli teaches a class on how to manage a global social media program.
She talks about approaching social media on a global scale, including organizational structure, governance, content strategy, and more.
Keeping the social in social media, presented by Ray HancartSocialMedia.org
In his Brands-Only Summit presentation, The J.M. Smucker Company's Ray Hancart shares a case study on their social media framework.
He explains their approach for putting and keeping their consumers first.
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, 3M’s Amber Campeau and Suzy Langlois explain how they leveraged data to centralize social media across the enterprise.
They discuss the re-architecture step by step from being decentralized with no governance, to becoming centralized with a focus on content.
What in the world is dark social? Presented by Brewster StanislawSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Simply Measured's Brewster Stanislaw explains what dark social is, why it is important, and how you can measure it.
He arms you with the information and tools you need to teach your colleagues about dark social and illustrate the true business impact of your social team.
For companies with distributed sales teams, increasing productivity and business via social media often come with “user adoption” challenges. Here are six proven ways to increase social business usage over time.
How to create an effective social media workflow and save timeReal-Time OutSource
Social media marketing has been a powerful means of reaching a broad range of audiences with targeted, unique content. In fact, there are currently more than 100 social media networks for marketers to choose from – and that number is constantly growing.
What Happens in Vegas: Reaching Citizens Through Employee AdvocacySprout Social
The City of Las Vegas recently launched an employee advocacy program that offers a great example of how much impact your employees can have on amplifying your brand and offering value to your audience on social media. Since the program’s launch in April 2015, the city has seen:
- A 275% increase in overall brand awareness
- A 320% spike in total city stories shared by employees
- Employees using Bambu now share 10.9 city stories each month
At the 2016 Government Social Media Conference, Jennifer Davies (Public Information Officer, City of Las Vegas) and Andrew Caravella (VP of Marketing, Sprout Social) discussed benefits, challenges and implementation of the city's employee advocacy program.
Cadbury social media management - case studyCrowdControlHQ
Each Cadbury brand has its own active social media presence. With thousands of Cadbury chocolate lovers engaged as fans and followers, Cadbury needed a way to manage their social media presence and keep control over it while also listening to the community and keeping the conversations going. CrowdControlHQ was the perfect tool to manage the situation
Social Media Compliance: Compliance for the Financial Services Industry in 2016Hearsay Systems
Webinar presentation featuring Yasmin Zarabi (VP of Legal and Compliance, Hearsay Social) and Stephen Selby (Assistant VP of Social Media Strategy, Audit & Regulator Relations, LIMRA), moderated by Victor Gaxiola (Sr. Customer Advocacy Manager, Hearsay Social). #HScompliance
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
Philip Sheldrake (Influence Crowd/Meanwhile) explains how companies should plan and implement a social PR strategy that fits their needs and structure.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
Ross Breadmore (Nixon McIness) and Kerryn Dinsdale (Senior PR Manager, Barclaycard) explain how the credit card company adopted social media and developed an effective social PR strategy.
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
How Family Dollar engages some of the best bloggers in a Fabulous way, presen...SocialMedia.org
In her Brands-Only Summit presentation, Family Dollar’s Stephanie Tavares-Rance shares a case study on working with bloggers.
She goes into detail about how they engaged some of the top bloggers and vloggers to discuss beauty products in their #Fabulous campaign.
Global thought leadership on a shoestring, presented by Maria LettmanSocialMedia.org
In her Brands-Only Summit presentation, Cargill's Maria Lettman shares a case study on global thought leadership.
She explains how they launched a global thought leadership program on Twitter with no budget.
How to create an effective social media workflow and save timeReal-Time OutSource
Social media marketing has been a powerful means of reaching a broad range of audiences with targeted, unique content. In fact, there are currently more than 100 social media networks for marketers to choose from – and that number is constantly growing.
What Happens in Vegas: Reaching Citizens Through Employee AdvocacySprout Social
The City of Las Vegas recently launched an employee advocacy program that offers a great example of how much impact your employees can have on amplifying your brand and offering value to your audience on social media. Since the program’s launch in April 2015, the city has seen:
- A 275% increase in overall brand awareness
- A 320% spike in total city stories shared by employees
- Employees using Bambu now share 10.9 city stories each month
At the 2016 Government Social Media Conference, Jennifer Davies (Public Information Officer, City of Las Vegas) and Andrew Caravella (VP of Marketing, Sprout Social) discussed benefits, challenges and implementation of the city's employee advocacy program.
Cadbury social media management - case studyCrowdControlHQ
Each Cadbury brand has its own active social media presence. With thousands of Cadbury chocolate lovers engaged as fans and followers, Cadbury needed a way to manage their social media presence and keep control over it while also listening to the community and keeping the conversations going. CrowdControlHQ was the perfect tool to manage the situation
Social Media Compliance: Compliance for the Financial Services Industry in 2016Hearsay Systems
Webinar presentation featuring Yasmin Zarabi (VP of Legal and Compliance, Hearsay Social) and Stephen Selby (Assistant VP of Social Media Strategy, Audit & Regulator Relations, LIMRA), moderated by Victor Gaxiola (Sr. Customer Advocacy Manager, Hearsay Social). #HScompliance
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
Philip Sheldrake (Influence Crowd/Meanwhile) explains how companies should plan and implement a social PR strategy that fits their needs and structure.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
Ross Breadmore (Nixon McIness) and Kerryn Dinsdale (Senior PR Manager, Barclaycard) explain how the credit card company adopted social media and developed an effective social PR strategy.
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
How Family Dollar engages some of the best bloggers in a Fabulous way, presen...SocialMedia.org
In her Brands-Only Summit presentation, Family Dollar’s Stephanie Tavares-Rance shares a case study on working with bloggers.
She goes into detail about how they engaged some of the top bloggers and vloggers to discuss beauty products in their #Fabulous campaign.
Global thought leadership on a shoestring, presented by Maria LettmanSocialMedia.org
In her Brands-Only Summit presentation, Cargill's Maria Lettman shares a case study on global thought leadership.
She explains how they launched a global thought leadership program on Twitter with no budget.
Leveraging content to increase Pinterest traffic, presented by Tracy BaecklerSocialMedia.org
In her Brands-Only Summit presentation, eBay's Tracy Baeckler shares a case study on Pinterest influencers.
She explains how they're leveraging influencer content on Pinterest to drive engagement and traffic to ebay.com.
Cineplex's new (and improved!) social strategy, presented by Justine MelmanSocialMedia.org
In her Brands-Only Summit presentation, Cineplex Entertainment's Justine Melman shares a case study on developing a corporate social media strategy.
She explains the steps they took to identify, define, and launch a new (and improved) social media strategy.
Case study: Instagram, presented by Lauren SalazarSocialMedia.org
In her Brands-Only Summit presentation, Weight Watchers' Lauren Salazar shares a case study on how they're leveraging Instagram.
She goes into detail about their Instagram strategy and talks about their top-performing video campaign, user-generated content, and more.
Run a social media training program, presented by Kirsten HamstraSocialMedia.org
In her Brands-Only Summit presentation, SAS Institute's Kirsten Hamstra teaches a class on running a social media training program.
She talks about how to lead a social training program that teaches effective and ethical social media engagement.
Manage paid social, presented by Brandon RhotenSocialMedia.org
In his Brands-Only Summit presentation, Wendy's International's Brandon Rhoten teaches a class on managing paid social.
He explains how to make the most of your paid social efforts, focusing on which platforms, tools, and vendors work best for your brand.
Because, sometimes customers give birth in the supermarket, presented by Jori...SocialMedia.org
In her Brands-Only Summit presentation, The Kroger Company's Jorie Mark shares a case study on how they improved their social media engagement strategy.
She talks about how their two-person social media team used associate contests, user-generated content, and a deepened relationship with PR to secure engaging, geo-specific content for their highly diverse audiences.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
Earn adoption from the C-suite and the front lines, presented by Carla MeyerSocialMedia.org
In her Brands-Only Summit presentation, Garmin International's Carla Meyer teaches a class on how to earn adoption from the C-suite.
She explains how to transition from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...SocialMedia.org
In their Brands-Only Summit presentation, AT&T's Joy Hays and JD Link share a case study on merging brands' social accounts.
They discuss how they handled a merge with DIRECTV that resulted in new processes for governance and consolidation of all social media accounts for both brands.
We built a social media command center, and so can you, presented by Brian Jo...SocialMedia.org
In his Brands-Only Summit presentation, FedEx's Brian Johnston shares a case study on how they built a social media command center.
He explains the steps they took to build a functional social media command center and gives tips on how your company can do it, too.
Manage your social media content strategy, presented by Tuck RossSocialMedia.org
In his Brands-Only Summit presentation, BBVA Compass' Tuck Ross teaches a class on how to manage your social media content strategy.
He explains how to source great content, determine which platforms to focus on, and develop your content calendar.
Run a social media listening program, presented by Erling AmundsonSocialMedia.org
In his Brands-Only Summit presentation, Symantec Corporation's Erling Amundson teaches a class on running a social media listening program.
He covers how to listen, monitor, and track social media conversations and applying the insights to your social media strategy.
Integrate social media with customer service, presented by Stacey DePoloSocialMedia.org
In her Brands-Only Summit presentation, GoDaddy's Stacey DePolo teaches a class on integrating social media with your customer service program.
She explains how to manage a scalable and reliable process that extends customer service to social channels.
Work with influencers, bloggers, and celebrities in social, presented by Kati...SocialMedia.org
In her Brands-Only Summit presentation, Nintendo's Katie Cornish teaches a class on working with influencers, bloggers, and celebrities in social.
She covers engaging, disclosing, and managing the relationships of your brand’s high-profile social influencers.
Use social media in a crisis, presented by Olivia HartingSocialMedia.org
In her Brands-Only Summit presentation, Chevron's Olivia Harting teaches a class on how to leverage social media in a crisis.
She describes how to prepare a successful crisis communications plan to utilize social media to support and defend your brand during a PR disaster.
Build a social employee advocacy program, presented by Jason SpencerSocialMedia.org
In his Brands-Only Summit presentation, Humana's Jason Spencer teaches a class on building a social employee advocacy program.
He covers developing, launching, and maintaining an effective program to empower employees as ambassadors in social media.
The state of social media: A customer experience approach, presented by Bryan...SocialMedia.org
In his Brands-Only Summit presentation, Nissan's Bryan Long shares a case study on their customer experience approach.
He discusses the next phase of their social customer care program, including a look at their social media command center and social ecosystem.
How to Gain Social Recruiting Momentum at a Conservative Company | Talent Con...LinkedIn Talent Solutions
Social and talent brand conversation can still a confusing topic in the world of financial services, insurance, and other typically conservative industries. Hear how Liberty Mutual and First Citizens Bank ignited the social and talent brand strategy within their reluctant companies.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Every 60 seconds 1,820 terabytes of data are created, including 98,000 tweets, 600 YouTube videos, and nearly 700,000 status updates. Navigating this world of social data can be overwhelming if you don't have the right approach--but the smart business knows that understanding data is the social center of excellence. This field is no longer just for the elite or uber-techs; it's time to democratize social data. It can and should be taken out of its silo and used to drive your decision-making across the company, because insightful businesses know how to turn data into action.
In this webinar, learn from our panel of experts how to:
-Use social analytics to create a 360-view of your customer
-Cultivate a culture of social intelligence in all departments of your business
-Understand social data as more than just numbers and text, but as pathways to actionable decisions.
-Turn data insights into a deeper understanding about how your business does and should work best
In this edition of The SoDA Report, we explore Spurring Positive Change. Effecting real change is not a formulaic process. As strategic design expert Anna Meroni underscores in her work, it involves interpreting situations where problems are open and ill-defined, tasks are unclear, processes are experimental and where knowledge is something that emerges step by step through continuous interactions with other players.
*Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) are available via the Report's responsive site www.sodareport.com.
Abila User and Developer Conference 2016David J. Neff
This is the keynote presentation from the Abila User and Developer Conference. It covers major trends in the nonprofit and association world. From the rise of the millennials, personalization to tracking your donors journey through your website.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
The difference between the “new” and “old” customer centers on relationship control. As GetSatisfaction's Wendy Lea notes, the new customer engagement model is the “opposite of cold calling. Your customers decide if and when to communicate. Your job is simply to give them the tools that make the interaction and communication easy and natural.”
The transition to real-time service means being there when your customers decide to engage. This is much more than manning a Twitter account - it requires a psychological and strategic shift in how your corporation views customer engagement.
Join our panel to learn how to:
-Create new channels of communication between you and your customer.
-Develop a holistic view of your customer.
-Leverage analytics to track your customer service.
-Set best practices for your employees to respond in real-time to your customers.
-Utilize customer service to develop business leads.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Employees are your #1 untapped marketing asset! Studies show that content shared by employees on social media receive 8x more engagement compared to those shared on brand channels.
In this FREE webinar, you will learn how to leverage your workforce to amplify your marketing, improve employer branding, and supercharge your online selling efforts.
We will also be presenting results of a comprehensive study in the Philippines on "Social Media Marketing through the Workforce". In this study, you will learn how Philippines companies leverage their workforce and social media marketing to their advantage.
To get a copy of the study, visit: https://www.xiklab.com/socialmedia-marketing-through-the-workforce/
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
Similar to Social selling in financial services, presented by Brendan Kenalty (20)
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
In his SocialMedia.org case study presentation, Red Lobster's Brand Manager of Digital Marketing, Carl Allen, talks about how they partnered with "Deadliest Catch" to promote their quality sourcing message in social media during Crabfest.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, Monsanto's Heather McClurg and Nick Weber talk about how social media plays a role in crisis communications.
They share three examples of how Monsanto developed internal processes with different departments to best handle crises online and in social media.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
Measurement that matters, presented by Natalie WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Nestle Purina PetCare's Natalie Williams explains how to determine what to measure in social media.
She shares key principles to help stay focused and understand the true impact of your social efforts, in a way that matters to your business.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
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2. We operate as John Hancock in the United States, and Manulife in other parts of the world.
Case Study:
Social Selling in Financial Services
Brendan Kenalty
Victoria Al-Samadi
Lauren Heerlein
Liza Chalaidopoulos-Isaacs
Sarah Hill
Jen Dorman
Mariya Levchenko
Jan 26, 2016
4. @JohnHancockUSA
@Manulife
Who is Manulife/John Hancock?
3
• The business
• Global financial services (Asia, US, Canada)
• Insurance, wealth management, bank
• 50,000+ employees and agents
• Our team
• 20 on global social team (corporate and divisional)
• 7 of us here in Orlando
• Social operating constraints
• Regulation (IIROC / FINRA)
• Stakeholders’ social knowledge/comfort
• Technology enablers
5. @JohnHancockUSA
@Manulife
Social selling big opportunity @Manulife/John Hancock
Activating our 50,000+ people is next evolution of social media for our brands
4
• Shifting focus from brand channels to employee channels
• New reach (employee personal channels)
• High audience engagement (know what their audience likes)
• Employee engagement impact (motivated to build their personal brand)
• Need to ensure a programmatic approach to employee activation
• Governance, measurement, content, and support
2015 Results:
• 300 employees
• 2x reach
• 5x engagement
6. @JohnHancockUSA
@Manulife
A brief history of social selling @ Manulife/John Hancock
It’s been an exciting two years so far
5
2014
Pilot!!
(Advisors+Execs)
20162015
Compliance
Collaboration
Recruit Expert
Business
Recruiting
Tech Enabler Exec Presentation
Monthly Scorecard
Employee Pilot
2
3
4
5
7
6
9
Acceleration
Funding
Expansion
10
Content Requests
11
12
13
Results!
8
Global
Social
Media
Policy
1
7. @JohnHancockUSA
@Manulife
Social selling requires an ecosystem
Ongoing cycle of insights, content production, distribution and measurement
6
• Requires HIGHLY collaborative approach by community
• 50+ participants across enterprise (creators and channel owners)
• Weekly production meeting (day-to-day coordination)
• Monthly community call (share insights + plans)
Growing # of distribution channels by +10,000x
requires new scalable operation model
8. @JohnHancockUSA
@Manulife
Example of our content cycle @work
Insight driven content drives distribution and impact
7
• Guiding principles
• Listen to channel owners (what do they want to share?)
• Deliver timely, on-trend info (market info has short window of relevance)
• Leverage company experts (build brand, faster/cheaper, egos)
Our channels and executives are VERY excited about this!
9. 0
50000
100000
150000
200000
250000
0.00%
0.02%
0.04%
0.06%
0.08%
0.10%
0.12%
Executives Advisory Services Bank Retail MAM Phillippines Signator Elevate
Social selling scorecard – December 2015
BUSINESS VALUE (ROI) HIGHLIGHTS
ROI Type Details Participant
MEDIA
ATTENTION
Both XX and XX were contacted by Advisor's Edge magazine via social media to be featured in an upcoming article. Advisory Services
Lead
Generation
XX had 3 contacts from Facebook, 2 life insurance sales are pending and 1 appointment booked for January.
XX: The success was a candidate I have been tracking for awhile now responded to liking one of the articles I shared. I have reached out to him to connect
and book an appointment.
Advisory Services
New Business XX: I received a referral from my WM wholesaler. He never gives me names and this time sends me the prospects personal email address to connect with
him. I used Linked In to look at the prospect's profile to gauge the caliber of the candidate. It turns out he uses a team approach and his book is 100M AUA.
I have had two email exchanges and awaiting the Confidentiality Agreement to be returned before we get into OGP particulars.
Advisory Services
Lead
Generation
There were 40 leads reported for the month, six less from the previous month. This brings up the total number of leads generated by the program to 983.
The decline in leads in December can be attributed to the month being the last of the year and year-end targets of the agency were strictly being imposed
on the agents so that last-ditch efforts are made to meet them. This caused the further decline in the content submission of participants. In September and
October 2015, we were achieving 80-85% week-on-week WCC submission rates from the participants. But in November, we were only hitting 60-70%
submission rates from participants. This decline was further observed in December as we were only hitting 50-60% submission rates. A dip in the
submission rate normally results into a dip in the engagement numbers as well, causing a decline in lead generation.
Manulife Advisors, Metro
Manila and Metro Cebu
New Business There were 8 closed cases for the month of December. This brings the total number of closed cases to 63.
Two new advisors, XX and XX, join the leader board with closed cases this month, bringing the number of participating advisors with closed cases up to 25.
Both XX and XX are not new to the program, having joined the first batch of participants in February 2015. Their feat of closing cases after 10 months into
the program is a testament that, as expected, the nature of the program being a “slow-burn” process but with constant engagement with the followers, can
be translated to sales conversion. They both were able to close their cases from fans of their FB page.
Manulife Advisors, Metro
Manila and Metro Cebu
Reach (Owned):
(# of social connections by group)
Engagement Rate:
(% interactions of social media posts)
Business Value:
(Est. $ business value of leads)
Leads Generated:
Month Business Value of Leads
Sep $ X
Oct $ -
Nov $ X
Dec $ X
Jan $ -
Feb $ X
Mar $ X
Apr $ X
May $ -
Jun $ -
Jul $ X
Aug $ X
Sep $ X
Oct $ -
Nov $ X
Dec $ X
Total $ X
0
50
100
150
200
250
300
350
400
450
500
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Canada AsiaEmployees
8
10. @JohnHancockUSA
@Manulife
We’ve had a few learning’s so far.
Some of these we learned the hard way.
9
1) Education
Compliance & Legal
Business value story to Execs
2) Balanced resource allocation
Planning + In-Market Activities
Content + Distribution
Executives + Experts
11. @JohnHancockUSA
@Manulife
2016 priorities = Accelerate adoption
We have received executive support to quickly expand program
10
1) Scorecards and insights
Drive insight as core of content planning
Scale insight sharing with content owners
(eg. trends / performance)
2) Content
Find technology platform to help manage library
Add more thought leaders as high value content sources
Develop scalable production model across enterprise
3) Distribution
Recruit more sales group across the company to participate
Add more employees
4) Prove Business Value
12. @JohnHancockUSA
@Manulife
Strategy Governance Content
Thanks for listening!
11
Lauren Heerlein
(US)
Liza
Chalaidopoulos-
Isaacs (Global)
Jen Dorman
(US)
Victoria Al-Samedi
(Global)
Brendan Kenalty
(Global)
Mariya Levchenko
(US)
Sarah Hill
(Can)
We look forward to connecting.
@BrendanKenalty
Linkedin.com/in/brendankenalty