This document provides tips and best practices for non-profits using social media. It recommends focusing social media efforts on a few key platforms where an organization's target audiences engage. It emphasizes the importance of developing trusted relationships and sharing engaging content over direct sales pitches. It also stresses allocating adequate staff time and resources and collaborating across departments to ensure consistent branding and messaging across all social media channels.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
With 2017 almost halfway through, it is always good to keep an eye on the future to see what trends are playing out currently, and what it means for the future.
Social media trends are incredibly important to monitor, simply because they change so quickly. Social media has evolved at breakneck speed, and this has meant that digital marketing strategies must be adjusted accordingly to keep up.
Here are just some of the trends to keep an eye on as 2017 plays out, and might also be worth incorporating into future digital marketing strategies.
Social Media Marketing is one of the important techniques of Digital Marketing. Social Media Marketing has become very important with the growing popularity of the Social Media Platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. Social Media Marketing is used to drive both Organic and Paid Traffic to your website.It has been estimated that on an average a person spends approximately 2 hours in Social Media per day and this is increasing day by day. Social Media Marketing is also known as SMM in the Digital Marketing. In this powerpoint, I have explained the basics of Social Media Marketing.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
With 2017 almost halfway through, it is always good to keep an eye on the future to see what trends are playing out currently, and what it means for the future.
Social media trends are incredibly important to monitor, simply because they change so quickly. Social media has evolved at breakneck speed, and this has meant that digital marketing strategies must be adjusted accordingly to keep up.
Here are just some of the trends to keep an eye on as 2017 plays out, and might also be worth incorporating into future digital marketing strategies.
Social Media Marketing is one of the important techniques of Digital Marketing. Social Media Marketing has become very important with the growing popularity of the Social Media Platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. Social Media Marketing is used to drive both Organic and Paid Traffic to your website.It has been estimated that on an average a person spends approximately 2 hours in Social Media per day and this is increasing day by day. Social Media Marketing is also known as SMM in the Digital Marketing. In this powerpoint, I have explained the basics of Social Media Marketing.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly! Your social media manager announces she’s taking a job overseas!
Success factors for developing your eXtension CoP Social Media Strategy #eXcop11Marissa Stone
The Internet offers a universally accessible interactive hub of fast, consistent, cost-effective resources to connect with individuals working toward common goals. The groups derived from these connections are called virtual social networks. The content shared in these networks is called social media. Developing a virtual social network for your CoP is an important mechanism for generating and disseminating knowledge within your greater online community. But how do you develop a successful social media strategy to reach those interested in the content developed by your CoP? Join us for this interactive workshop and explore the success strategies we’ve used to (1) Develop a list of social media objectives; (2) Develop a list of social media sites (3) Assess your membership’s social media expertise and create successful social media teams; (3) Utilize eXtension’s online arsenal of contacts and content (4) Join the online conversation and develop strong online relationships with influencers in your field (5) Define social media activities; (6) Create a “call to action” that supports and motivates members. Bring your questions, concerns and real world experience and together with these strategies, developing your virtual social network is only a well-planned, social media strategy away.
This is a social media strategy for the theatre advertising agency SpotCo. I am not associated with them at all. This is purely for a class project for my Social Media Management class
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.
Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:
* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications
Just like running a profitable pharmacy, we didn’t learn how to schedule a Facebook post in pharmacy school- right? If you’re like me, you had to bootstrap and learn how to run a business while providing quality patient care. Digital health is the new frontier, and these social media tips for pharmacies will create a solid foundation to start building your community.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly! Your social media manager announces she’s taking a job overseas!
Success factors for developing your eXtension CoP Social Media Strategy #eXcop11Marissa Stone
The Internet offers a universally accessible interactive hub of fast, consistent, cost-effective resources to connect with individuals working toward common goals. The groups derived from these connections are called virtual social networks. The content shared in these networks is called social media. Developing a virtual social network for your CoP is an important mechanism for generating and disseminating knowledge within your greater online community. But how do you develop a successful social media strategy to reach those interested in the content developed by your CoP? Join us for this interactive workshop and explore the success strategies we’ve used to (1) Develop a list of social media objectives; (2) Develop a list of social media sites (3) Assess your membership’s social media expertise and create successful social media teams; (3) Utilize eXtension’s online arsenal of contacts and content (4) Join the online conversation and develop strong online relationships with influencers in your field (5) Define social media activities; (6) Create a “call to action” that supports and motivates members. Bring your questions, concerns and real world experience and together with these strategies, developing your virtual social network is only a well-planned, social media strategy away.
This is a social media strategy for the theatre advertising agency SpotCo. I am not associated with them at all. This is purely for a class project for my Social Media Management class
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.
Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:
* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications
Just like running a profitable pharmacy, we didn’t learn how to schedule a Facebook post in pharmacy school- right? If you’re like me, you had to bootstrap and learn how to run a business while providing quality patient care. Digital health is the new frontier, and these social media tips for pharmacies will create a solid foundation to start building your community.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives.
Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
8. Social Media is a BUSINESS function Social Media has implications across all business functions Your social media goals should mirror and help reach your organization goals @LuckyRenee
9. Time, tools and team Time: Social is 24 hours, you are not, the more you give however, the more you get! Set feasible daily time for your management Multiple day parts for short time (breakfast lunch dinner) Tools: Lots of FREE and easy tools to streamline the process My fav’s: Google dashboard, TweetDeck, Hootsuite Check out this great resource from Carrie Lewis of Humane society:http://cariegrls.blogspot.com/2009/05/my-free-igoogle-brand-monitoring.html Team: Have 1 person who is in charge of overall strategy, policies & curating Incorporate ideas from all teams (development and volunteers are essential) Channels can be managed by volunteers, receptionists, interns etc. once the strategy and plan are defined @luckyrenee
10. A donor is a donor Follow traditional donor relations best practices Social can be a hug not just a hand shake How are your supporters connecting with you off-line? Incorporate development tactics Identify influencers Consider “fans” leads Deploy traditional development campaigns @LuckyRenee
11. Become a friend DON’T SELL Rotate content appealing to your audience Become a trusted expert and community outpost Act SOCIAL think media Tell stories Be authentic/develop trust @LuckyRenee
12. YES! You can raise funds BIGGEST RULE: Would you give $20 to a stranger or a friend??? Become a FRIEND 1st! Manage your (boards) expectations Make it MEANINGFUL (not passive) Start small and test highly specific campaigns Create unique metrics of success Take a team approach @LuckyRenee
14. Your Questions: How often do you recommend updating the blood center Facebook page? Test and learn (keep the shop open and active but DON’T SPAM How do you keep your audience engaged on your social media page, when the person doing social media has time constraints & can't log-in every day? Let’s discuss! How often do you monitor your Facebook page? Daily is a must How do you handle it when people post pictures on your Facebook page? Depends on the content How (and how much) do you monitor mentions of your blood center on other people's Facebook pages/Youtube/MySpace etc? These are conversation starters, don’t you want to talk? @LuckyRenee
15. Your Questions: Managing live posts that mention the competition Consider these conversation starters. What would you say if you over heard these comments at a public event? Managing negative comments, especially those that are tied to Google maps Follow your traditional customer service response plan. If you don’t have one, create one BEFORE engaging in social! @LuckyRenee
16. Your Questions: We have multiple recruiters that want to have/manage their pages for their territories. This would then cause multiple pages for our one organization and a challenge with consistent messaging and branding. How do other blood centers handle this? By creating and providing official tools and best practices you can help ensure consistency across pages You can find the red Cross chapter guide here: http://socialmediagovernance.com/policies.php Who manages the social media program? Which department/team member? Depends on who is best at engaging and communication about your brand Regardless input should be given by all teams on content COLLABORATE! How do blood centers handle creating events for each of their individual blood drives? Suggestion: Facebook events and small highly targeted ad buys @LuckyRenee
17. Your Questions: How can we use social media to reach our hospital and partner organizations? Now you’re talkin! Become active in their channels and position yourself as an industry expert (fan/brand/stuff) Perhaps plan joint webinars and live-streamed events How do we motivate our content creators to embrace social media when their desire is limited and they have significant time constraints? First know that there is now time rule, but you do get what you give. Second, understand that the deep relationship building nature of social makes the conversations that happen hear much more lucrative. @LuckyRenee
18. Your Questions: Which social media platforms make the most sense for what we do as blood centers? Fish where the fishes are! DO NOT get distracted by the 5 zillion channels and tools. I'm curious to see how other blood centers promote their social media pages. I'd also like to hear about any successful efforts to increase fans/followers and participation. Let’s talk numbers! In real life, would you rather have 10 really good friend you could rely on or 100 friend that never answer your call? @LuckyRenee