on Facebook and
REALLY ARE GOOD!
There is no secret
Let’s see what can you do to start a great social
First, gather your teammates!
Start brainstorming about your goals.
Every team member, from sales to brand ambassadors HAVE TO AGREE
with your marketing and communication goals!
Analyze all internal
and sales assets to
understand what have
you been promoting
Review and analyze your current activity to see what
content did or did not drive engagement.
Facebook Just analyze them all!
• How have you been
• What have you
• Frequency of
• Engagement and interest?
Review your SEO program
• What keywords delivered qualified leads?
• How did you used them to make them
visible online through your SEO program?
Now, pick up your weapons and….define your
social media marketing goals!
Tip: They need to resonate with authentic customer engagement!
(build brand, attract new customers, support sales and engage with your fans).
Social media marketing is the ultimate communications
tool for reaching a target audience.
• Excellent customer service
• Updates on brand/product/service
• Educate customers around your values
• Make your brand go viral on web
• Inform target about your changes
• Act as a leader in online education
Know your audience,
prospects and customers
with whom you want to
• Understand you target
market’s point of view
• Consider influencers,
buyers and end users.
• Know where your target
engages on social
• Consider their behavior.
Consumers are everywhere!
You need to start a media fragmentation.
Play catch-up and shift away from your strategies
from the past.
So, remember: you need to educate, inform and solve
problem in your social media marketing strategy by
gathering your communication assets, understanding your
audience and fragmenting the media you’re in.
BOOM, goes your strategy!
Thank you for the images: