In her Brands-Only Summit presentation, Whole Foods Market's Director of Social Media and Digital Marketing, Natanya Anderson, shares the broad-based lifestyle approach they’ve applied to their social media strategy.
She talks about Pinterest, lessons learned around imagery, contest ups and downs, and more.
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
In his presentation, AutoTrader.com's Senior Product Manager of Social Media, Ryan Dickerson, teaches a class on how to use social media to drive sales online, at retail, and face-to-face.
Ryan talks about how sales are a byproduct of a comprehensive social media strategy and how you can only start selling once you've established your brand in the social space.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
In his Brands-Only Summit presentation, InterContinental Hotels Group's Director of Social Marketing, Nick Ayres, explains how they’re building systems, processes, and procedures to make social work in a complex ecosystem.
He goes into detail about specific case studies on reputation management and community management.
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
In their Brands-Only Summit presentation, United Airlines' Manager of Social Media Programs, Lora O'Riordan, and Director of Social Media, Karin Moan, share how their merger with another airline led to the creation of a new social media team.
They explain how the new team combined marketing, operations, and everything in between to focus on customer service and responding.
In his Brands-Only Summit author discussion, Peppers & Rogers Group's Founding Partner, Don Peppers, talks about his book, "Extreme Trust: Honesty as a Competitive Advantage."
He explains how the payoff of generating extreme trust and long-term customer relationships is worth it for all businesses.
5 ways to make big data small, presented by Sharon CrostSocialMedia.org
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
In her Brands-Only Summit presentation, Johnson & Johnson’s Director of Corporate Communications – Social Media, Devon Eyer, shares how the company is developing an influencer strategy to drive corporate reputation.
She explains her process for finding the right influencers and the long-term strategy for turning them into brand advocates.
The Social Iceberg: Why Social Care Needs Serious AttentionSpredfast
Though your marketing team likely spends more dollars on its 1:many budget—those tweets and posts the entire world sees—there’s an-ever increasing amount of communication happening on social on a one-to-one basis. In fact, the expectations of an evolving audience is helping to push social over call centers. Join Spredfast’s Chris Kerns as he dives in with our panel to explain why 1:1 communication deserves more of your attention.
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
In his presentation, AutoTrader.com's Senior Product Manager of Social Media, Ryan Dickerson, teaches a class on how to use social media to drive sales online, at retail, and face-to-face.
Ryan talks about how sales are a byproduct of a comprehensive social media strategy and how you can only start selling once you've established your brand in the social space.
How to integrate social media with PR, communications, and crisis management,...SocialMedia.org
In her presentation, Ariba's Senior Manager of Social & Community, Debbie Curtis-Magley, teaches a class on how to use social channels to complement your core communications functions.
She goes into detail about how social media can help you react and respond to critical crisis, employees misbehaving, and customer chaos.
It's me, not you: Making social work in a complex ecosystem, presented by Nic...SocialMedia.org
In his Brands-Only Summit presentation, InterContinental Hotels Group's Director of Social Marketing, Nick Ayres, explains how they’re building systems, processes, and procedures to make social work in a complex ecosystem.
He goes into detail about specific case studies on reputation management and community management.
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
In their Brands-Only Summit presentation, United Airlines' Manager of Social Media Programs, Lora O'Riordan, and Director of Social Media, Karin Moan, share how their merger with another airline led to the creation of a new social media team.
They explain how the new team combined marketing, operations, and everything in between to focus on customer service and responding.
In his Brands-Only Summit author discussion, Peppers & Rogers Group's Founding Partner, Don Peppers, talks about his book, "Extreme Trust: Honesty as a Competitive Advantage."
He explains how the payoff of generating extreme trust and long-term customer relationships is worth it for all businesses.
5 ways to make big data small, presented by Sharon CrostSocialMedia.org
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
In her Brands-Only Summit presentation, Johnson & Johnson’s Director of Corporate Communications – Social Media, Devon Eyer, shares how the company is developing an influencer strategy to drive corporate reputation.
She explains her process for finding the right influencers and the long-term strategy for turning them into brand advocates.
The Social Iceberg: Why Social Care Needs Serious AttentionSpredfast
Though your marketing team likely spends more dollars on its 1:many budget—those tweets and posts the entire world sees—there’s an-ever increasing amount of communication happening on social on a one-to-one basis. In fact, the expectations of an evolving audience is helping to push social over call centers. Join Spredfast’s Chris Kerns as he dives in with our panel to explain why 1:1 communication deserves more of your attention.
How to lead a social media engagement strategy, presented by Christi McNeillSocialMedia.org
In her presentation, Southwest Airlines' Social and Public Relations Lead, Christi McNeill, teaches a class on building a scalable, effective plan to engage customers, fans, and critics in social conversations.
She explains the eight steps for engagement and how other brands can apply them to their own social engagement strategy.
What I've Learnt from Social Media ListeningJoe Edwards
I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he'll also look at various brands and case studies to identify real world examples.
Innovative Search Marketing. A presentation on the effective and innovative use of Search Marketing as part of a wider Digital Marketing strategy. Presented in January 2009 while at Neo@Ogilvy in Singapore.
Smart Social Summit 2017 | Buying on Belief: Brands that Do Good, Do WellSpredfast
Consumers today prefer to purchase from socially responsible brands. But the trend goes beyond preference into principles: 57% of consumers will boycott a brand that doesn’t share their social beliefs. Brands have become far more than just a logo or product—brands must be human in order to connect and relate with consumers. How do you address an issue that consumers care about while still staying authentic to your DNA? Join these brands as they share how they’ve paired a compelling cause with their line of work to create good for the world and good for their business.
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...Mike Merrill
This is a presentation I delivered at the KickApps Business Results Seminar in Dallas on 2/25/2010.
Review of Social Media ROI, 4 Trends to Watch and information about the Social Media Club of Dallas
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices Spredfast
Smart Social New York 2017 Breakout Session
Speakers:
Matt Siegel, Chief Digital Officer at Roc Nation
Nola Weinstein, Global Head of Social & Experiential Marketing at Twitter
Dan Porter, Chief Executive Officer at Overtime
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
"The Most Powerful Brand on Earth," presented by Susan EmerickSocialMedia.org
In her Brands-Only Summit author discussion, Brands Rising's Susan Emerick, talks about her book, "The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media."
She shares the secrets to building a successful employee advocacy program with a roadmap to harness the power of empowering employees and partners to build trust and advocacy in social media.
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
In her Brands-Only Summit presentation, First Republic Bank's Kathleen Fetters teaches a class on how to successfully run a social media listening program.
She goes into detail about listening, monitoring, and tracking social media conversations and applying those insights to your social media strategy.
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Join us to preview results from the fourth edition of the The Social Customer Engagement Index, sponsored by SAP, an exclusive whitepaper being released later this year. In late 2013, we surveyed our audience on the use and effectiveness of social media tools for customer service. Results show that as companies gain more experience and further integrate social into service processes and teams - and align social service strategies more closely with the organization’s overall customer engagement strategy – they are seeing more positive impact from their efforts. Additionally, a greater number of service interactions are taking place over social channels. But even as the percentage of social service interactions increases, it still lags far behind traditional service channels like email and the phone.
Join us as we analyze the results and discuss how companies are succeeding or failing in integrating modern communication into their service strategies.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected. 2020 has been the year of disruption: Climate Crisis, COVID-19, Racial Justice, #BlackLivesMatter. What can we take away from all this in a business context? And what on earth can we say on social media — as a brand — when the entire country/world is laser-focused on one hot button issue? Apparently, a lot.
Crushing 11 Big Myths About Social Media and Content MarketingJay Baer
You think you know the best practices in social media and content marketing, but the truth may be different. Jay Baer crushes 11 big myths from the world's of social media and content marketing.
How to manage your social media content strategy, presented by Natanya AndersonSocialMedia.org
In her Brands-Only Summit presentation, Whole Foods Market's Natanya Anderson teaches a class on how to manage your social media content strategy.
She talks about sourcing great content, determining which platforms to focus on, and developing your content calendar.
How to lead a social media engagement strategy, presented by Christi McNeillSocialMedia.org
In her presentation, Southwest Airlines' Social and Public Relations Lead, Christi McNeill, teaches a class on building a scalable, effective plan to engage customers, fans, and critics in social conversations.
She explains the eight steps for engagement and how other brands can apply them to their own social engagement strategy.
What I've Learnt from Social Media ListeningJoe Edwards
I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he'll also look at various brands and case studies to identify real world examples.
Innovative Search Marketing. A presentation on the effective and innovative use of Search Marketing as part of a wider Digital Marketing strategy. Presented in January 2009 while at Neo@Ogilvy in Singapore.
Smart Social Summit 2017 | Buying on Belief: Brands that Do Good, Do WellSpredfast
Consumers today prefer to purchase from socially responsible brands. But the trend goes beyond preference into principles: 57% of consumers will boycott a brand that doesn’t share their social beliefs. Brands have become far more than just a logo or product—brands must be human in order to connect and relate with consumers. How do you address an issue that consumers care about while still staying authentic to your DNA? Join these brands as they share how they’ve paired a compelling cause with their line of work to create good for the world and good for their business.
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...Mike Merrill
This is a presentation I delivered at the KickApps Business Results Seminar in Dallas on 2/25/2010.
Review of Social Media ROI, 4 Trends to Watch and information about the Social Media Club of Dallas
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices Spredfast
Smart Social New York 2017 Breakout Session
Speakers:
Matt Siegel, Chief Digital Officer at Roc Nation
Nola Weinstein, Global Head of Social & Experiential Marketing at Twitter
Dan Porter, Chief Executive Officer at Overtime
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
"The Most Powerful Brand on Earth," presented by Susan EmerickSocialMedia.org
In her Brands-Only Summit author discussion, Brands Rising's Susan Emerick, talks about her book, "The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media."
She shares the secrets to building a successful employee advocacy program with a roadmap to harness the power of empowering employees and partners to build trust and advocacy in social media.
How to run a social media listening program, presented by Kathleen FettersSocialMedia.org
In her Brands-Only Summit presentation, First Republic Bank's Kathleen Fetters teaches a class on how to successfully run a social media listening program.
She goes into detail about listening, monitoring, and tracking social media conversations and applying those insights to your social media strategy.
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Join us to preview results from the fourth edition of the The Social Customer Engagement Index, sponsored by SAP, an exclusive whitepaper being released later this year. In late 2013, we surveyed our audience on the use and effectiveness of social media tools for customer service. Results show that as companies gain more experience and further integrate social into service processes and teams - and align social service strategies more closely with the organization’s overall customer engagement strategy – they are seeing more positive impact from their efforts. Additionally, a greater number of service interactions are taking place over social channels. But even as the percentage of social service interactions increases, it still lags far behind traditional service channels like email and the phone.
Join us as we analyze the results and discuss how companies are succeeding or failing in integrating modern communication into their service strategies.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected. 2020 has been the year of disruption: Climate Crisis, COVID-19, Racial Justice, #BlackLivesMatter. What can we take away from all this in a business context? And what on earth can we say on social media — as a brand — when the entire country/world is laser-focused on one hot button issue? Apparently, a lot.
Crushing 11 Big Myths About Social Media and Content MarketingJay Baer
You think you know the best practices in social media and content marketing, but the truth may be different. Jay Baer crushes 11 big myths from the world's of social media and content marketing.
How to manage your social media content strategy, presented by Natanya AndersonSocialMedia.org
In her Brands-Only Summit presentation, Whole Foods Market's Natanya Anderson teaches a class on how to manage your social media content strategy.
She talks about sourcing great content, determining which platforms to focus on, and developing your content calendar.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Prospecting into New Revenue-Generating Audiences for Your BrandTinuiti
All brands want to be able to build brand awareness with “brand-unaware” consumers in order to fuel their new customer acquisition efforts.
However, investing in the top of the digital funnel has historically been associated with unprofitable spend, difficult to track ROI, and unclear metrics of success — Until Today.
Startup Grind Cyprus - No B.S. Advertising - Up Your Skills in Advertising - ...Hessan Adnani
In today's world, everyone has an opinion when it comes to advertising a product/service. There is so much budget being wasted on the wrong advertising campaigns & usually, the reason is overcomplication. It's surprising how many marketers miss the fundamentals of advertising.
In this workshop, we will review these fundamentals and how you can directly apply them to your advertising campaigns. These fundamentals will save you a lot of $$$ and boost your ROI to the roof!
This workshop is free and will change the way you think as a marketer. Join us on the 20th of May 2021, at 7:00 PM to explore these systems.
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Building Partnerships That Work: Nonprofit and Community OutreachKristin Messerli
Companies who want to reach today’s young and diverse buyers must have a community strategy. With 75% of household growth is projected to come from minority segments over the next five years, it is important to be active in these communities. Additionally, Millennials and Generation Z are either in or approaching their first home buying experience and are much more likely to choose providers that are associated with a social cause (Cone Communications).
This session will cover the basics on building nonprofit partnerships that are long lasting and effective for business growth. Participants will learn:
- How to identify and build the right community partners
- How to develop strong relationships through networking and communication
- How to convert community outreach initiatives into a new channel of sales and recruitment
Expect the best
We are experts in search and social engagement.
Let us ensure your efforts are getting the best possible results. We can look at the bigger picture and create a social and search strategy that seamlessly integrates with your broader marketing strategies in a way that is cohesive and effective.
We understand that maximising return is a key interest for you. That’s why we use insightful data and analysis to optimise engagement. We will always measure our results and provide you with detailed information on your campaigns and social activities.
Call our Digital Marketing Manager, Chantal Young Dresner today.
Tel: 01273 487 800
Email: chantal@sansfrontiere.co.uk
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
Marketing Flexibility works with businesses to plan and deliver effective marketing strategy. During this time, we’ll discuss how businesses can leverage social media to meet marketing goals. Highlights will include how to create an integrated marketing plan, in which social media is part of the overall strategy – versus an afterthought at the end of each day. We’ll also discuss the importance of analyzing performance data for each specific business, rather than relying on general statistics.
Working with influencers: what can charities learn from the corporate sector?CharityComms
Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.
Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spend as it enables you to connect with your audience and reach your business goals on social.
Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together helps you:
Reach your business goals
Connect with and convert your audience
Demonstrate ROI your social strategy
Maximise marketing resource efficiency
Similar to Pinning for fun and profit, presented by Natanya Anderson (20)
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
In his SocialMedia.org case study presentation, Red Lobster's Brand Manager of Digital Marketing, Carl Allen, talks about how they partnered with "Deadliest Catch" to promote their quality sourcing message in social media during Crabfest.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, Monsanto's Heather McClurg and Nick Weber talk about how social media plays a role in crisis communications.
They share three examples of how Monsanto developed internal processes with different departments to best handle crises online and in social media.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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20. Measuring Success (2014 Priority)
Optimizing Pinterest Efforts
• Individual pin performance
• Success against specific
program KPIs
– Website traffic
– Shares
• Timing of pin posting
• Benefit to partners
Informing Other Initiatives
• Top areas of interest
• What approach resonates
• Align with SEO
• Correct misinformation
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21. What’s Next
• Philosophy
– Location-based pins
– Establish a firm POV on how to
integrate products into Pinterest
• Collaboration
– Grow our collaboration base
• Sharable Imagery
– Continue to evolve and optimize
the creative process
– Leverage graphic artists
throughout the company
• Customer Engagement
– Revisiting engagements and
contests
– Acquisition campaign
• Marketing Integration
– Deeper integration into marketing
programs
– Pinterest promoted pins
• Measurement
– Establish a measurement
framework
– Ongoing analytics delivery
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