Social Media and Property Management

471 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
471
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • ----- Meeting Notes (11-06-17 08:13) -----Who was at WEBCON? New content in here.
  • ----- Meeting Notes (11-06-16 13:25) -----140 in hospital
  • ----- Meeting Notes (11-06-16 13:31) -----15,000 by 2pm----- Meeting Notes (11-06-17 08:12) -----group "tag this rioter"taking photos of people cleaning up
  • ----- Meeting Notes (11-06-16 13:31) -----Your residents are on FBShift from 'young' to 'everyone'
  • ----- Meeting Notes (11-06-16 13:31) -----Old days - Physical and InformationalNew - emotional and genuine communityConsumers coming to expect a quick and direct dialogue
  • ----- Meeting Notes (11-06-16 13:31) -----Big 4
  • ----- Meeting Notes (11-06-16 13:31) -----KISS
  • ----- Meeting Notes (11-06-16 14:12) -----56% of all online sharing through FB
  • ----- Meeting Notes (11-06-17 08:38) -----Do not talk at screen
  • ----- Meeting Notes (11-06-16 13:40) -----Anyone can have influence through their social networks.Good - free marketingBad - bad customer service experiences travel at light speed"United Airlines Breaks Guitars"
  • ----- Meeting Notes (11-06-16 13:40) -----> News, updates, information> Talk about your community, socialize, relationships> feedback, improve retention, survey
  • ----- Meeting Notes (11-06-16 13:50) -----Custom Landing PageCustom profile imageEvents CalendarClassified sectionCommunity GuidelinesStaff directory
  • ----- Meeting Notes (11-06-17 08:38) -----Show you real life examples of this happening. This isn't theory.
  • ----- Meeting Notes (11-06-16 13:50) -----CSR is really important these days.My generation cares this
  • ----- Meeting Notes (11-06-16 13:50) -----So many opportunities hereWe bring in the local businesses
  • ----- Meeting Notes (11-06-17 08:38) -----NB brings value to the table.Building relationships with local business.
  • ----- Meeting Notes (11-06-16 13:50) -----Let's look at what our residents ARE saying----- Meeting Notes (11-06-17 08:38) -----This isn't theory, this actually happened
  • ----- Meeting Notes (11-06-17 08:38) -----Artist in community uploaded a painting
  • ----- Meeting Notes (11-06-16 13:50) -----Good reviews > know what you're doing wellBad reviews > Learn where you can improveSM making everyone human, expectation are realistic.Authenticity is what people value
  • ----- Meeting Notes (11-06-16 14:00) -----Broadcast (one way dialogue)Speak to a national audience (keep it relevant)Delete people comments (Striesand effect)----- Meeting Notes (11-06-16 14:15) -----Let your presence die----- Meeting Notes (11-06-16 14:20) -----Too many updates
  • ----- Meeting Notes (11-06-17 08:38) -----People complain about broken elevators, opportunity to explain the situation. Often we think you're doing nothing but there's lots going on behind the scenes.
  • ----- Meeting Notes (11-06-16 13:50) -----Specific examples of companies in this room with 'hate groups' on Facebook.Connection to head office > we can shut down the hate groups.Google is your homepage.
  • ----- Meeting Notes (11-06-17 08:38) -----Corporations & major brands.We deliver much cheaper.
  • ----- Meeting Notes (11-06-16 14:19) -----Starting to see real ROI numbers out of SM----- Meeting Notes (11-06-17 08:38) -----A little different with property management
  • ----- Meeting Notes (11-06-16 13:55) -----Search todayFacebook feed
  • ----- Meeting Notes (11-06-16 13:55) -----Delivery services, cleaning services, local business.Residents organizing themselves to excersize group buying power.
  • ----- Meeting Notes (11-06-17 08:38) -----Walk into building get building alerts
  • Social Media and Property Management

    1. 1. Resident Communication. Made Easy.<br />Social Media<br /> The benefits, costs, and risks involved.<br />CFAA 2011<br />Steve Ballantyne<br />Founder and Director of Business Development<br />Trusted by Canada’s best property management companies.<br />Copyright © Neighbourhood Buzz Communications. 2011.<br />
    2. 2. Thank you for coming!<br />2<br />
    3. 3. Who the heck am I?<br />3<br />
    4. 4. A complete communication package that allows property managers to easily and effectively communicate with their residents and develop their community<br />Cutting edge tools… <br />Without the big price tag<br />Print<br />Monthly hi-gloss newsletter, created specially for your residents… <br />All for FREE!*<br />Facebook<br />Creation of custom resident Facebook page plus daily monitoring and management<br />Mobile<br />Provide important and timely messages to your residents using SMS text messaging<br />Email<br />Go digital and provide an email version of the print newsletter…<br />All for FREE!<br />*While we would love to offer all of this completely free, a small delivery fee may apply. <br />Copyright © Neighbourhood Buzz Communications. 2011.<br />4<br />
    5. 5. Ask Questions during the presentation.<br />#CFAA2011<br />“@nbrhoodbuzz, how do I convince my boss to get on Social Media. #CFAA2011”<br />5<br />
    6. 6. 6<br />
    7. 7. 8 hours after gametime…<br />7<br />11,544<br />
    8. 8. Social Media Revolution<br />8<br />
    9. 9. Age and Social Media Use 2008 - 2010<br />9<br />
    10. 10. 10<br />
    11. 11. How can social media help me?<br />11<br />
    12. 12. Wise Words<br />12<br />Don’t try to be everywhere at once.<br />
    13. 13. 13<br />
    14. 14. The New Word of Mouth.<br />14<br />
    15. 15. Anyone can be Oprah.<br />15<br />
    16. 16. The ResidentCommunityTrifecta<br />The Three Communication Necessities for a HealthyCommunity<br />PM to Resident<br /><ul><li>Share important community news and updates</li></ul>Resident to PM<br /><ul><li>Provideinvaluable feedback
    17. 17. Develop Relationship – improveretention</li></ul>Resident to Resident<br /><ul><li>Spread the word about YOUR property
    18. 18. Socialize &Classifieds</li></li></ul><li>Our Philosophy:<br />Social media is like any other social interaction.<br />Build Trust, keep it relevant, make it fun.<br />17<br />Wise Words<br />
    19. 19. A typical Facebook community page<br />18<br />
    20. 20. What do I post on my Facebook page?<br />19<br />
    21. 21. Answer resident questions<br />Be Helpful<br />Stay relevant<br />Promote yourself<br />Give value<br />Have fun<br />20<br />What do I post on my Facebook page?<br />
    22. 22. Answer resident questions<br />21<br />
    23. 23. Be Helpful<br />22<br />
    24. 24. Give relevant information only you can provide<br />23<br />
    25. 25. Promote your corporate social responsibility<br />24<br />
    26. 26. Have fun contests!<br />25<br />
    27. 27. Give Value.<br />26<br />
    28. 28. Monitor & Engage Regularly.<br />27<br />
    29. 29. The Process<br />28<br />
    30. 30. What will my residents say?<br />29<br />
    31. 31. Neighbours helping Neighbours<br />30<br />
    32. 32. Neighbourhood Tips<br />31<br />
    33. 33. Celebrate the neighbourhood<br />32<br />
    34. 34. Let your residents show off your community<br />33<br />
    35. 35. Crowdsource your maintenance<br />34<br />
    36. 36. The Power of the Crowd <br />35<br />
    37. 37. Reaching out and breaking down walls<br />36<br />
    38. 38. Don’t Be Afraid Of Bad Review!<br />It is far RISKIER to notbeinvolved in Social Media thanitisto beinvolved<br />People generally post reviewswhenthey are eitherreally happy with a product or service or veryupset. Eitherwayit’s a greatopportunity!<br />GOOD REVIEWS<br />Learnwhatyou are doingwell and keepdoingit!<br />Learnwhereyourconsumersmaybedissatisified and ratherthanignoringit, take an opportunity to learnfromit and engage withthatresident and makeit right!<br />BAD REVIEWS<br />People are talking, whetheryou have a social media community or not. <br />Embrace the opportunity to be part of the conversation!<br />
    39. 39. Don’t do this<br />38<br />
    40. 40. Who should not be doing Facebook<br />Properties without the “basics”<br />Small property managers<br />Property managers who don’t care<br />It’s a free website…<br />39<br />
    41. 41. What if residents say something you don’t like?<br />40<br />
    42. 42. What happens when you don’t give residents a voice?<br />41<br />
    43. 43. Familiarity breeds Loyalty<br />Jeff Quipp<br />42<br />Wise Words<br />
    44. 44. People trust their friends.<br />43<br />
    45. 45. 44<br />
    46. 46. Benefits<br />Improve sense of community<br />Engage prospects<br />Engage residents<br />Speed of feedback<br />Learning what matters to residents <br />Credibility of the crowd<br />45<br />Costs<br />Staff costs<br />External costs<br />Advertising<br />
    47. 47. Dollars and sense?<br />46<br />*Cyberjournalist<br />
    48. 48. *Cyberjournalist<br />Dollars and sense?<br />
    49. 49. 48<br />Where are we going?<br />
    50. 50. “Pull Marketing”<br />49<br />
    51. 51. Group Buying<br />50<br />
    52. 52. Quick, simple, and free surveys<br />51<br />
    53. 53. Where are we going?<br />Online identity linked to real identity<br />Crowdsourcing community needs<br />Connecting location with mobile phones<br />Acceptance of Social Media<br />Social compliments everything else (PR, SEO, website)<br />52<br />
    54. 54. 53<br />“There is a new worldwide movement developing, made up of people with a different vision for their local communities. They know that movements are not organizations, institutions or systems. Movements have no CEO, central office, or plan. Instead, they happen when thousands of people discover together new possibilities for their lives. They have a calling. They are called. And together they call upon themselves.”<br />John McKnight Co-Director, Asset Based Community Development Institute Northwestern University<br />
    55. 55. Summary<br />Facebook is most valuable Social Media play for property managers right now.<br />Treat social media interactions like any other social interaction.<br />Do – be open and available<br />Don’t – broadcast and censor <br />Give your residents the platform to engage and rave about you!<br />54<br />
    56. 56. Thank You!<br />steve@neighbourhoodbuzz.com<br />55<br />

    ×