In her Brands-Only Summit presentation, Family Dollar’s Stephanie Tavares-Rance shares a case study on working with bloggers. She goes into detail about how they engaged some of the top bloggers and vloggers to discuss beauty products in their #Fabulous campaign.

1. SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
How Family Dollar engages
some of the best bloggers in
a Fabulous way
STEPHANIE TAVARES-RANCE
FAMILY DOLLAR STORES

2. 1
How Family Dollar Engages Some of the
Best Bloggers in a Fabulous Way

3. 2
Welcome

4. 3
She loves to stand out in a crowd.
To feel confident and powerful when she
walks into work.
To feel smart and savvy when she manages
her budget.
She loves to be at her absolute best every
single day, without exception.
Who is Our Shopper?

5. 4
Fabulous provides the African American
female shopper with solutions and ideas that
enable her to look and feel fabulous, every
day.
We position Family Dollar as her go-to
neighborhood store for trusted beauty, hair
and personal care brands at great prices,
while providing added value with tips and
inspiration.
What is Family Dollar Fabulous?

6. 5
Bringing It
To Life
The Faces
of Fabulous
Top Beauty
Brands

7. 6
Fabulous kicked off with our VIP event in Atlanta. Today’s most influential fashion, makeup, and hair
styling experts, beauty bloggers, and national brands came together to share their secrets with
each other, to then bring tips and inspiration to our shoppers.
Event garnered 64+MM Public Relations impressions and
522+MM Social impressions
2015/2016 Kick Off Event

8. 7
Maintaining momentum from the kick off event is critical to success!
Yearlong Activation

9. 8
Content pulsed every Friday to provide inspiring
tips through our social strategy of educating,
motivating, and sharing.
Social platforms serve as a forum for Twitter
Parties and Sweepstakes.
Social Media

10. 9
Blog page on FamilyDollar.com is updated
regularly to serve as the Fabulous beauty hub.
Includes original blogger videos about our
fabulous national brand beauty products.
Dedicated Blog

11. 10
Blogger product reviews are highlighted in
hotter-than-ever Ebony Magazine.
Ebony Partnership

12. 11
Participating products are highlighted in-store
with our Fab Pick logo at shelf.
In-Store

13. 12

14. 13
Stephanie Rance, Social Media Manager
704.708.7205
srance@familydollar.com
#FDFabulous @myfamilydollar

15. Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016