1. New media in public
sector communications
Simon Wakeman
Head of Marketing

3. podcasting

5. objectives
• create a new two-way communication channel
for young people in Medway
• get young people actively involved in
producing the podcast
• help the organisation learn about
podcasting as a communications tool

6. equipment

8. we learnt…
• don’t underestimate time investment
• accessibility
• pick the best technology

9. social networks

13. we learnt…
• more than just an online billboard
• invest time to interact and respond
• need to offer value to community
• social networks effective for issues that
people actually care about?

16. twitter

17. Medway
Council
100

18. RSPB
Medway
Council
765
100

19. SCC
478
RSPB
Medway
Council
765
100

20. SCC
1243 people
478
RSPB
Medway
Council
765
100

21. SCC
RSPB
Medway
Council

22. we’re learning…
• to provide interesting content
• to maximise shareability
• to be human
• to monitor and respond

23. social media relations

31. we learnt…
• role of social media
monitoring in issues management
• be ready to engage when appropriate
• we needed to think about how
to deal with this kind of thing...

32. things to think about...
• need effective social media monitoring
• need to define roles/skills for social media
• need to explain social media to the organisation
• need clear policies for staff (in and out of work)
• how to avoid bandwagon jumping and fit this
into your comms / marketing strategies

33. more than just communications
• disruption of traditional hierachies/elites
• digitally-enabled community groups
• duty to involve / promote democracy
• more collaborative and participative
future for local government

34. www.simonwakeman.com
simon.wakeman@medway.gov.uk
+44 (0) 7771 701902
twitter: simonwakeman