Social media applications and arguments1


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An overview of both applications and arguments around social media usage and journalism

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Social media applications and arguments1

  1. 1. Social media and the professional communicator Applications and Arguments
  2. 2. Applications and Arguments Applications Arguments• Media & communication • We all need some critical professionals can not afford perspectives on social to be outside the social media media space • Too much of social media hype is marketing-driven• Social media is grabbing attention and eyeballs • For too long the digital utopians have led the• Social media represents an charge important set of new • Now it’s time for a backlash communication channels • The ‘digital sublime’ has• Digital Natives are in this become the digital space (our students) ‘mundane’
  3. 3. Journalists think social media is important However, with 84% most journalists use informationPew Center data and Cision Research 2010 delivered via social media rather cautious as they think it is less reliable than information delivered via traditional media.
  4. 4. 2008 data on journalists use of social mediaNearly 75% follow at least one blog regularly, compared with about 70% a year ago.More than 75% of journalists say they use social media to researchstories, compared with about 67% last year.Nearly 38% of journalists now say they visit a social media site at least once a weekas part of their reporting, compared with only 28% last year.More than 53% of journalists now say they visit a social media site such as FaceBookor YouTube at least once a month, up from about 44% last year.Nearly 19% of journalists receive five or more RSS feeds of newsservices, blogs, podcasts or videocasts every week, compared with only 16% a yearago.About 44% receive at least one regular RSS feed.
  5. 5. Social media in PR practice“There are so many uses — • Business to Businessconversational marketing, reaching • Brand loyaltyinfluencers — that PR is able toparticipate in conversations and • Authenticityanswer questions, be a supportsystem for clients and companies, as • Client connectionswell as empowering customers andpower users to be a de factoresource for your company, achampion for your products.”Christina Warren – mashable.com
  6. 6. Social media marketing for SMEs75% have a company page on a social Nearly 20% of Marketing Dollarsnetworking site Will Go to Social Marketing in 5 Years69% post status updates or articles of intereston social media sites Improving brand awareness57% build a network through a site such as 2. Increase site trafficLinkedIn 3. Increasing lead generation 4. Improve Customer Service54% monitor feedback about the business 5. Generate new sales 6. Generate repeat sales39% maintain a blog26% tweet about areas of expertise16% use Twitter as a service channel
  7. 7. Cognitive Surplus For the first time in history, the amount of television being watched by a younger generation is decreasing rather than increasing annually. Why? Because time is being poured instead into interactive media, and above all into online activities. Harnessing this cognitive surplus leads to the generation of new content and therefore new real social relations More than one trillion hours can be harnessed in this way But: does it lead to better lives and more real interaction"we live, for the first timein history, in a world Shirky celebrates the cult of the amateur and the wisdomwhere being part of a of the crowdglobally interconnectedgroup is the normal case Shirky does not mind that the clickstream monetizedfor most citizens". without the amateurs being rewarded financially
  8. 8. ‘In the quiet spaces opened up by theprolonged, undistracted reading of abook, people made their ownassociations, drew their own inferences andanalogies, fostered their own ideas. Theythought deeply as they read deeply.’‘Like our forebears during the later years of theMiddle Ages, we find ourselves today betweentwo technological worlds,’ writes Carr. ‘After550 years, the printing press and its productsare being pushed from the center of ourintellectual life to its edges.’ Mathia Dempsey
  9. 9. The Shallows • navigation & evaluation of‘ ‘Try reading a book whiledoing a crossword puzzle; links distracts the brainthat’s the intellectualenvironment of the internet.’ from interpretation • ‘pancake people’ (wide & thin) • reliance on external memory • we need data collection and reflection
  10. 10. You are not a gadget Jaron Lanier directs most of his ire toward the "anonymous blog comments, vapid video pranks, and lightweight mashups" that flit through our browsers and Twitter feeds. But hes also critical of bigger Internet landmarks, such as Wikipedia, the open-source software Linux, and the "hive mind" in general. Michael Agger, The only thing I criticize is the confusion of people with machines. This happens as a side effect of certain designs that depend on all of the above- designs like Web 2.0/Creative Commons/etc. And even in those cases, I have tried to make clear that I am not saying you Jaron Lanier shouldnt ever use any of the tools I criticize.
  11. 11. So what?Social learning Curriculum• Digital native learning • Can we ‘teach’ this stuff? habits are different • What are the criticaltodays students think and process content areas?information fundamentally differently • What are the learningfrom their predecessors. Thesedifferences go far further and deeper outcomes we’re after?than most educators suspect or realize. • What is the role of theMark Prensky academic guide?,%20Digital%20Immigrants%20-%20Part1.htm • How do we need to change or respond?
  12. 12. "I Googled It"During the study, one of the researchers asked a study participant, "What is thiswebsite?" The student answered, "Oh, I dont know. The first thing that cameup. learning refers to the acquisition of social competence that happensexclusively or primarily in a social group.Social learning depends on group dynamics.Social learning promotes the development of individual emotional and practicalcompetence as well as the perception of oneself and the acceptance of otherswith their individual competencies and limitations.