Social Media + Community Planning
    Nimble communication with the NIMBY
   and being fruitful with the BANANA crowd
What is social media?
"Social Media is a social trend
     in which people use
technologies to get the things
 they need from each other,
 rathe...
and it looks like this
hmmm...



http://www.flickr.com/photos/87765855@N00/3105128025/
Put simply, social media
is people having online
conversations.
What about planning?
"Planning enables civic
leaders, businesses, and
citizens to play a
meaningful role in creating
communities that enrich
pe...
"Technological progress is already changing the way we
interact with the built environment.
 
"However, our planning syste...
leverage social media tools

                                                     to strategically listen
                ...
It's the People

  The new communication model
  is a dialogue.
   
  We should be talking with our citizens
  not at our ...
which means it's...
  transparent 
  inclusive 
  authentic 
  vibrant 
  sincere 
  community-driven
                    ...
Social media and
strong communities
Social media and strong communities

  Be nice
  Not just a feel-good
  platitude
  Nice is a core belief
  Let it be cont...
Social media and strong communities

  Know your citizens
  Future growth is tied to
  CRM or
  Customer  Relations
  Mana...
Social media and strong communities

  Status Updates  and
  Location are key
  We have immediate local
  information from...
Social media and strong communities

  Be compelling
  Community is
  distinguished by
  creating a unique,
  memorable pe...
Sources and additional goodies
http://sustainablecitiescollective.com/Home/32592
 
http://sustainablecitiescollective.com/...
Contact

Richie Escovedo
 
 richie.escovedo@gmail.com
 http://twitter.com/vedo
 http://nextcommunications.blogspot.com
 ht...
Social Media + Community Planning
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Social Media + Community Planning

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Social Media + Community Planning is a presentation originally given to the Midwest Section of the American Planning Association meeting on June 11, 2010

As social media tools reach greater levels of ubiquity, technology and conversations are meshing in new and interesting ways.

Planning professionals can leverage the tools of the social web to better engage communities in meaningful conversations, strategically listen, and help make informed decisions for programs and procedures.

From social networking, photo and video sharing, blogging, and more, planners have new tools to understand.

Published in: Education, Technology, Real Estate
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Social Media + Community Planning

  1. 1. Social Media + Community Planning Nimble communication with the NIMBY and being fruitful with the BANANA crowd
  2. 2. What is social media?
  3. 3. "Social Media is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions."   from Groundswell by Charlene Li and Josh Bernoff
  4. 4. and it looks like this
  5. 5. hmmm... http://www.flickr.com/photos/87765855@N00/3105128025/
  6. 6. Put simply, social media is people having online conversations.
  7. 7. What about planning?
  8. 8. "Planning enables civic leaders, businesses, and citizens to play a meaningful role in creating communities that enrich people's lives...   "Good planning helps create communities that offer better choices for where and how people live. Planning helps communities to envision their future." http://www.planning.org/aboutplanning/whatisplanning.htm
  9. 9. "Technological progress is already changing the way we interact with the built environment.   "However, our planning system is progressing at a much slower pace, and some might say not at all. Potential developments are stuck on a nearby lamp post, and if you have any issues, you can write a letter or attend a meeting. The most active contributors are the ‘NIMBY’ (not in my backyard) and ‘BANANA’ (build absolutely nothing anywhere near anything) crowd, halting bad developments, but good ones too."   Could Social Media Revolutionise the Planning System? http://sustainablecitiescollective.com/Home/32592      
  10. 10. leverage social media tools to strategically listen to better engage communities in meaningful conversations help make informed decisions for programs and procedures http://www.flickr.com/photos/herculie/2370039001/
  11. 11. It's the People The new communication model is a dialogue.   We should be talking with our citizens not at our citizens.
  12. 12. which means it's... transparent  inclusive  authentic  vibrant  sincere  community-driven and NOT always... controlled  exclusive  manufactured  project-driven  "on message"
  13. 13. Social media and strong communities
  14. 14. Social media and strong communities Be nice Not just a feel-good platitude Nice is a core belief Let it be contagious Think about language being used on social networks It's ok to be human http://www.flickr.com/photos/airloc/74772186/ Adapted from http://urbanverse.posterous.com/ten-ways-to-build-strong-communities-my-notes
  15. 15. Social media and strong communities Know your citizens Future growth is tied to CRM or Customer  Relations Management Think Citizen Relations Management See people as individuals  Listen to your community  Tools: Forums, database research, Twitter ecosystems, Facebook
  16. 16. Social media and strong communities Status Updates  and Location are key We have immediate local information from a trusted source No longer are we traveling alone Cities become our Icons for four Foursquare badges, stomping grounds including the BART-themed badge. Tools: Foursquare, http://www.bart. gov/news/articles/2009/news20091022. Twitter, Facebook aspx
  17. 17. Social media and strong communities Be compelling Community is distinguished by creating a unique, memorable perspective Use blogs in multimedia Video and photos tell the story of a place Tools: Blogs, YouTube, Flickr, Vimeo http://urbanverse.posterous.com/ten-ways-to-build-strong-communities-my-notes
  18. 18. Sources and additional goodies http://sustainablecitiescollective.com/Home/32592   http://sustainablecitiescollective.com/Home/28994   http://urbanverse.posterous.com/ten-ways-to-build-strong-communities-my-notes   http://www.bart.gov/news/articles/2009/news20091022.aspx   http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/   http://www.twellow.com/category_users/cat_id/667   http://downtownnewhaven.blogspot.com/   http://seedingthecity.org/blog   http://www.readwriteweb.com/archives/cool_local_places_without_tourists.php   http://theoverheadwire.blogspot.com/2010/04/bigger-thinking-on-texas-stadium-site.html http://www.cityofsound.com/blog/2010/02/emergent-urbanism-or-bottomup-planning.html http://www.ted.com/talks/blaise_aguera.html
  19. 19. Contact Richie Escovedo    richie.escovedo@gmail.com  http://twitter.com/vedo  http://nextcommunications.blogspot.com  http://www.linkedin.com/in/rescovedo
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