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Networked engagement (draft)(april 2013)

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Networked engagement (draft)(april 2013)

  1. 1. Networked Engagement Catherine Howe, Public-i
  2. 2. This is about social change This is not about the technology
  3. 3. What is the data telling us? Technology needs to be considered in the context of social change Consistent growth of Internet takeup Ref: OFCOM and ONS Consistent growth of ‘social’ behaviours Ref: OFCOM and OXII Digital exclusion is becoming social Ref: ONS, OXII, CLG exclusion
  4. 4. The relationship with the public is changing
  5. 5. We limit ourselves by simply considering changes to the way we communicate
  6. 6. There are new rules of engagement Networked Digital Open Agile
  7. 7. Participatory culture or a network society? Jenkins, Rheingold  Relatively low barriers to artistic expression and civic engagement  Strong support for creating and sharing one’s creations with others  Some type of informal mentorship whereby what is known by the most experienced is passed along to novices  Participants believe that their contributions matter  Participants feel some degree of social connection with one another (at the least they care what other people think about what they have created)
  8. 8. Collaborating Sharing Connecting Participating Creating
  9. 9. Some examples
  10. 10. Fix My Street FixMyStreet is a simple plugin which allows user to report local problems and have them routed to the right public agency
  11. 11. Patients like me PatientsLikeMe enables patients to record and share details of their treatment and disease management – crowdsourcing medical research
  12. 12. GiffGaff GiffGaff’s customers provide their own customer service – good advice and help is rewarded with phone minutes and free texts
  13. 13. PatchworkHQ Patchwork is redesigning the information flow around multi- agency clients in order to ensure that a networked approach to case management can be created
  14. 14. Couchsurfing Instead of paying for a hotel couchsurfing creates a network of people willing to open up their homes and provide a bed (or sofa) for travellers
  15. 15. We Will Gather  Grew out of a spontaneous response to the riots in 2011 and #RiotCleanup  Based around the simple premise of helping people organise for specific community tasks  It worked once – can you work again?
  16. 16. Occupy  No-one is in charge  Decisions are negotiated  Objectives are contested  They are highly networked and agile  Is this intelligence or community policing?
  17. 17. 3D Printing Manufacturing is disrupted  Control becomes about ideas not about objects Supply chain is shifted  New skills are needed
  18. 18. Google Glass Augmented reality means that the data becomes the reality  How will the state interact with these formats?  What does this do to civic space?  How does this change live events?
  19. 19. Two engagement themes
  20. 20. Networked Power Networked power operates differently to hierarchical power  It depends on connections and sharing rather than on roles or structures  It is highly responsive to need and opportunity  When online it can be highly agile as the environment is designed to support this  There are different forms of ties within networks – strong and weak – and these operate differently  You need to understand your own contribution to understand your relevance and potential influence
  21. 21. Co-production Co-production means involving all stakeholders in not only designing but delivering outcomes  Community engagement theory and practice has moved away from top down models, and best practice examines how you can pass power to communities  It takes an asset based approach to communities rather than the traditional deficit model  It is a strong ‘fit’ with the participatory culture of the online world  It is an important tool in a time when we have to find ‘more for less’
  22. 22. How does this change the relationship between citizen and state?
  23. 23. Disintermediation and new forms of power Political parties have less Local media is struggling to relevance survive There is no space for Your thinking will be done discretion in public
  24. 24. Will we just communicate with the public or collaborate with them?
  25. 25. How will the boundaries get blurred?
  26. 26. There are different ways to imagine your relationship with the public Define this and you can create a new strategy Open and accessible but with little change to Communicative current decision making processes Open to new ideas and agenda setting by the Collaborative public Sharing decision making and looking at new Co-productive models of delivery
  27. 27. How will this change your world? What could community engagement look like?  What does community engagement look like if we assume that people are already online?  How do we manage to engage more on more limited resources?  What are the new skills that are needed?  Should we consider communications and engagement to be converging?
  28. 28. What are we looking for? Informal Civic Formal Civic Informal Social Formal Democratic
  29. 29. Asset Based Community Development Active Citizens Willing ABCD Community Localists Activists Social Nodes
  30. 30. Create a network of networks Connect the active citizens together and become part of their conversation Map the networks Look at online and offline connections Adjust for Understand how ‘democratic’ the network of representativeness networks is This should be about participation not Create a public space surveillance
  31. 31. Network graph
  32. 32. Digital Civic Space
  33. 33. Open Spaces Meetings Take online behaviours offline  Use open spaces techniques in your face to face encounters – if you set the agenda its not a a public meeting  Use technology to take the offline – create and share content to get value from your events  Come prepared to listen
  34. 34. How can these approaches be used? Where do you need a different relationship with the public?  Engagement or consultation around specific issues  Relationship building with specific communities  Demand management for more self-reliant communities
  35. 35. What does the public realm look like online?
  36. 36. How will this change your world?
  37. 37. Thank you for your time Catherine Howe

Editor's Notes

  • 7th November 2012