Networked engagement (draft)(april 2013)


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  • 7th November 2012
  • Networked engagement (draft)(april 2013)

    1. 1. Networked Engagement Catherine Howe, Public-i
    2. 2. This is about social changeThis is not about the technology
    3. 3. What is the data telling us?Technology needs to be considered in the context of socialchangeConsistent growth ofInternet takeup Ref: OFCOM and ONSConsistent growth of‘social’ behaviours Ref: OFCOM and OXIIDigital exclusion isbecoming social Ref: ONS, OXII, CLGexclusion
    4. 4. The relationship with the public is changing
    5. 5. We limit ourselves by simply considering changes to the way we communicate
    6. 6. There are new rules of engagement Networked Digital Open Agile
    7. 7. Participatory culture or a network society?Jenkins, Rheingold Relatively low barriers to artistic expression and civic engagement Strong support for creating and sharing one’s creations with others Some type of informal mentorship whereby what is known by the most experienced is passed along to novices Participants believe that their contributions matter Participants feel some degree of social connection with one another (at the least they care what other people think about what they have created)
    8. 8. CollaboratingSharing Connecting Participating Creating
    9. 9. Some examples
    10. 10. Fix My Streethttp://www.fixmystreet.comFixMyStreet is a simple pluginwhich allows user to report localproblems and have them routedto the right public agency
    11. 11. Patients like mehttp://www.patientslikeme.comPatientsLikeMe enablespatients to record and sharedetails of their treatment anddisease management –crowdsourcing medicalresearch
    12. 12. GiffGaffhttp://giffgaff.comGiffGaff’s customersprovide their owncustomer service –good advice and help isrewarded with phoneminutes and free texts
    13. 13. PatchworkHQhttp://patchworkhq.comPatchwork is redesigning theinformation flow around multi-agency clients in order toensure that a networkedapproach to casemanagement can be created
    14. 14. Couchsurfinghttp://www.couchsurfing.orgInstead of paying for a hotelcouchsurfing creates a network ofpeople willing to open up theirhomes and provide a bed (orsofa) for travellers
    15. 15. We Will Gather Grew out of a spontaneous responseto the riots in 2011 and #RiotCleanup Based around the simple premise ofhelping people organise for specificcommunity tasks It worked once – can you workagain?
    16. 16. Occupy No-one is in charge Decisions are negotiated Objectives are contested They are highly networked and agile Is this intelligence or community policing?
    17. 17. 3D PrintingManufacturing is disrupted Control becomes about ideas notabout objectsSupply chain is shifted New skills are needed
    18. 18. Google GlassAugmented reality means that the databecomes the reality How will the state interact with theseformats? What does this do to civic space? How does this change live events?
    19. 19. Two engagement themes
    20. 20. Networked PowerNetworked power operates differently to hierarchical power It depends on connections and sharing rather than on roles or structures It is highly responsive to need and opportunity When online it can be highly agile as the environment is designed to support this There are different forms of ties within networks – strong and weak – and these operate differently You need to understand your own contribution to understand your relevance and potential influence
    21. 21. Co-productionCo-production means involving all stakeholders in not only designing but delivering outcomes Community engagement theory and practice has moved away from top down models, and best practice examines how you can pass power to communities It takes an asset based approach to communities rather than the traditional deficit model It is a strong ‘fit’ with the participatory culture of the online world It is an important tool in a time when we have to find ‘more for less’
    22. 22. How does this change the relationship between citizen and state?
    23. 23. Disintermediation and new forms of power Political parties have less Local media is struggling to relevance survive There is no space for Your thinking will be done discretion in public
    24. 24. Will we just communicate with thepublic or collaborate with them?
    25. 25. How will the boundaries get blurred?
    26. 26. There are different ways to imagine yourrelationship with the publicDefine this and you can create a new strategy Open and accessible but with little change toCommunicative current decision making processes Open to new ideas and agenda setting by theCollaborative public Sharing decision making and looking at newCo-productive models of delivery
    27. 27. How will this change your world?What could community engagement look like? What does community engagement look like if we assume that people are already online? How do we manage to engage more on more limited resources? What are the new skills that are needed? Should we consider communications and engagement to be converging?
    28. 28. What are we looking for? Informal Civic Formal Civic Informal Social Formal Democratic
    29. 29. Asset Based Community Development Active Citizens Willing ABCD Community Localists Activists Social Nodes
    30. 30. Create a network of networksConnect the active citizens together and become part of their conversationMap the networks Look at online and offline connectionsAdjust for Understand how ‘democratic’ the network of representativeness networks is This should be about participation notCreate a public space surveillance
    31. 31. Network graph
    32. 32. Digital Civic Space
    33. 33. Open Spaces MeetingsTake online behaviours offline Use open spaces techniques in your face to face encounters – if you set the agenda its not a a public meeting Use technology to take the offline – create and share content to get value from your events Come prepared to listen
    34. 34. How can these approaches be used?Where do you need a different relationship with the public? Engagement or consultation around specific issues Relationship building with specific communities Demand management for more self-reliant communities
    35. 35. What does the publicrealm look like online?
    36. 36. How will this change your world?
    37. 37. Thank you for your time Catherine