Covenant fellows

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Lisa Colton's presentation to the Covenant Fellows, Seattle, 2010

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Covenant fellows

  1. 1. Building & Sustaining Community<br />In a Digital World<br />Lisa Colton, Darim Online<br />July, 2010<br />
  2. 2. Agenda<br />What are the Building Blocks of Community?<br />Communication is Key<br />Examples of Online Community<br />Rules are the Same, and Different, Online<br />Presentation is available at http://bit.ly/covfellows10<br />
  3. 3. Goals<br />Demystify social media <br />Help you think strategically<br />Build vocabulary<br />Learn from real examples<br />Inspire you to think about leadership in new ways<br />Warning: You may feel overwhelmed! <br />(And excited, and inspired.)<br />
  4. 4. What Is Community?<br />Flickr user: Na-pix<br />Flickr user: amazon-cares<br />Key attributes of community? When do you feel it?<br />
  5. 5. What Is Community<br />
  6. 6. Ambient Awareness<br />See NYTimes Article “Brave New World of Digital Intimacy”<br />JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw<br />“Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED<br />
  7. 7. Based on Real Human Experience<br />In a 1986 study, McMillan and<br />Chavis identify four elements <br />of "sense of community”:<br />Membership<br />Influence<br />Integration and <br /> fulfillment of needs<br />Shared emotional<br /> connection<br />How do you cultivate and support these? <br />With children, with parents, with each other?<br />
  8. 8. Social Capital<br />The collective value of all social networks<br />(who you know) and the inclinations that <br />arise from these networks to do things for <br />each other (norms of reciprocity).<br /> - Robert Putnam<br />
  9. 9. Source: Flickr user andyadontstop<br />LISTENING<br />
  10. 10. Red Cross<br />
  11. 11. Listening Publicly<br />
  12. 12. Listening Publicly<br />#JED21<br />On<br />Twitter<br />
  13. 13. Ways To Listen<br />"Tools don't get socially interesting until they get technologically boring.” - Clay Shirky<br />
  14. 14. Scale Matters<br />
  15. 15. Community Attributes<br />Size<br />Defined or open<br />Virtual, F2F or both<br />Short or long term<br />Strolling or with a destination<br />
  16. 16. Community Attributes<br />CHEVRUTA<br />Think of a community <br />you’ve been part of … <br />How did the attributes <br />influence your experience, <br />and the success or failure of <br />the community? <br />How could the design have <br />been different to better <br />support these attributes?<br />
  17. 17. COMMUNICATIONS REVOLUTION<br />
  18. 18. COMMUNICATIONS REVOLUTION<br />
  19. 19. Understand Roles in Community<br />
  20. 20. Characteristics of Social Media<br />The Term “Social Media” refers to online tools (web sites) that depend <br />on user contributions and interactions between people to build shared <br />meaning and value. It is:<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
  21. 21. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
  22. 22. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  23. 23. Communal: Supports formation, growth and strength of communities around a particular shared interest.
  24. 24. Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.</li></li></ul><li>Characteristics of Social Media<br />The Term “Social Media” refers to online tools (web sites) that depend <br />on user contributions and interactions between people to build shared <br />meaning and value. It is:<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
  25. 25. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
  26. 26. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  27. 27. Communal: Supports formation, growth and strength of communities around a particular shared interest.
  28. 28. Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.</li></li></ul><li>
  29. 29.
  30. 30.
  31. 31.
  32. 32. Webinars bring together people, experience, resources, discussion and build community.<br />Consider responsibilities and motivations.<br />
  33. 33. #1 THIS IS AN ATTENTION ECONOMY<br />
  34. 34. #2<br />ADD <br />VALUE<br />
  35. 35. #3: Be Human & Find Your Voice<br />
  36. 36. #4: When in Rome…<br />
  37. 37. #5 Transparency is Powerful<br />
  38. 38. # 5: Engage<br />#1<br />Social media is continuing to evolve.<br />Fast.<br />
  39. 39.
  40. 40. #7: BE GENEROUS<br />
  41. 41. #9: Job Descriptions & Allocation of Resources Evolve<br />
  42. 42. #10: PLAN FOR THE CHANGING MARKET<br />www.pewresearch.org/millennials<br />
  43. 43. Source: Flickr user JYRO<br />
  44. 44. Source: Flickr user Rick Neves<br />
  45. 45. Source: Flickr user divemasterking2000<br />

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