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SOAP2015 - Key Challenges in Global Content Development
The document addresses key challenges in global content development, emphasizing the need for adaptive strategies and effective management to enhance user experience. It highlights the importance of large-scale content reuse, with data indicating significant work savings from this approach. Additionally, it discusses local insights from Krakow's business environment, highlighting talent development and the necessity for consistent design and processes across locations.
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SOAP2015 - Key Challenges in Global Content Development
- 1. 1 Johann Laville &Piotr Peszko Key Challenges in Global Content Development
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- 5. 5 Content People Roles TouchpointsChannels Platforms MORE
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- 9. 9 Global to Local Appetiteto measure Communication as a Brand Adaptive Content Excellent User Experience Content At Executive Level
- 10. 10 What is ourstrategy? Content Design and Development Large scale reuse Effective Management
- 11. 11 What is ourstrategy? Release 2.5 70% Relase 3.0 25% Release 4.0 31% Release 5.0 43% Release 6.0 37% Release 7.0 52% PROJECT: Sorry can’t give the name PROJECT: But the data is real In total 36% of work is saved by reuse
- 12. 12 What do wecreate? ~350.000 pages (or page equivalents) ~3200 assets Asset inventory Portfolio management Consistent Design
- 13. 13 How do wecraft the content? Example: Technology used by Content Developers pages 82% use structured writing 56%use only DITA 18% do not use DITA
- 14. 14 What we needto learn? pages Knowledge Check Peer Reviews Supportive technologies
- 15. 15 What we needto learn? 80% 70% 67% 68% 70% DITA Basics Knowledge of basic DITA rules. MIXED CONTENT Distinction between different content types and granularity level. REUSE, LINKING, METADATA Application according to our strategy SEMANTIC CORRECTNTESS Tagging in accordance with our rules STRUCTURED CONTENT Logical organization of content Expectation Level 68%
- 16. 16 Optimize Provide added value Name a pain point Taketime to undersand Baseline your knowledge Collect data
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- 19. 21 Advanced Business Services Jobsin advanced business and technology 20% New jobs created every year in each of the last five years 45kForecast for 2016
- 20. 22 • Universities –200k students each year • Enthusiasm and Good Energy • Willingness to do things that matter Key Elements • Great talents • Excellent mentoring program • Efficient Recruitment Quality of talents • Humble, a bit less pro-active and shy • Less product skills •Experience Key Challenges
- 21. 23 While Krakow slept…content grew Content Strategy Manager Content Designer Content Developer Media Developer Program Manager Operations Specialists Technical Writer
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- 23. 25 Project Manager Tester /Engineer Designer It is the right for me to become Leader Strategy Manager
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- 25. 27 I want togo homezzz..... Ready to work CHICAGO KRAKOW MALAYSIA
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- 27. 29 PL/EN PL/EN Consistent Tools Consistent Processes MotorolaWriting Standards Unified Stylesheets CHICAGO KRAKOW MALAYSIA Consistent Design
- 28. 30 Make your content future-friendly. Makeyour team future-ready.