The document discusses major trends that will impact our world, including the continued growth of the internet and social media. Key points are that the internet is still in its early stages of development and will transform search, social networks, learning, and commerce. Younger generations have different skills and expectations around technology use. Content will increasingly be personalized and accessible on mobile devices. People will have more opportunities to collaborate and share information online through social networks and the sharing economy.

1. Shift Happens : Big Trends to Watch that Will Rock Your World Stephen Abram, Gale Cengage Learning Family Business Forum Asheville, NC April, 22, 2010

2. CHANGE

3. The BIG Challenge “ The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce

7. The Adoption Curve

10. LEAD

11. Discovery

12. Discovery & Ideas

13. A Challenge to Leadership

27. Diabetes Online Yes, Stephen did just say Lizard Spit

28. Kids

31. The Scary re-wiring of the Millennials and post-Millennials

33. Eye Movement Changes

34. Usability The A frame adopted from newspaper layout is not what works. Eyetools

35. Learning

37. Millennial Characteristics Credit: Richard Sweeney, NJIT Entrepreneurial Patriotic Inclusive Multi-taskers Achievement Oriented Graphical Family Oriented Healthy Lifestyle More Liberal and more conservative Direct Confident Independent Experiential Gamers Nomadic Collaborative High Expectations Civic Minded Adaptive / Flexible Balanced Lives Format Agnostic More Choices Internet Natives Optimistic / Positive Respect Intelligence More Diverse More Friends Principled / Values

38. The Engagement Ladder Read/View Argue/Defend Present/Teach Stimulate/Live Act on/ Discuss Content Source Situation Dr. Thomas Davenport

44. Search

48. Will we find our voice? Bing Google Facebook Social Media (Twitter) Libraries

49. Next up: Geo-IP Foursquare Gowalla

50. Play

51. It is about play

52. Play

54. Teamwork

55. Mobile

60. Are you ready for a 21 st Century book experience?

62. What about censorship? Freedom of expression? Freedom…. In general

67. content

68. Get your head out of the book

70. Dedicated eBook Readers

75. Are you ready for boundaryless, containerless content?

76. Is the traditional book or text book now a hollow experience?

77. Are we ready for the post book world? http://www.flickr.com/search/?q=book+sculpture&page=44

84. What will the new text and reading experience be for books, news, scholarship and magazines? Can we assemble them like IKEA? Or on the fly?

85. Can we do better than GM did in adapting to change? Does the IKEA Strategy work for GM. End User - Assemble it yourself!

86. Newspapers: Assemble them yourself. Re-imagine the book, the textbook, the video, the coursepack, and the experience.

87. social

88. Magazine Content Goes Social

89. News Content Goes Social

90. Geo-Social 4Sq/Gowalla

91. Apple/Amazon

92. Community

93. Conversations

94. Relationships

95. Community Networks

96. Life

97. Connection

98. Personalization

99. Personalization

100. Personalization

101. I am unique. Understand me. It’s personal.

102. Don’t limit me! Who are you to limit me?

103. The Next 17 Slides “ Detail that can be reviewed later online”

105. http://www.flickr.com/photos/nessman/2590572476/

106. http://www.flickr.com/photos/briansolis/2735401175/

108. The Sharing Economy

110. Get Good at The Cloud

112. Luck / Opportunity

113. Comfort

114. Simplicity

115. How do you get noticed?

119. Don’t let this ecology scare you.

122. What is the scariest scenario? I have an archaeology background . . .

126. Stephen Abram, MLS, FSLA VP Strategic Partnerships and Markets Gale, Cengage Learning Cel: 416-669-4855 [email_address] http://www.cengage.com Stephen’s Lighthouse Blog http:// stephenslighthouse.com