Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
Digitally curious? YOU can be digitally fabulous!cherylannsmith
Amasa2014 july digital workshop slideshare. Digital is beyond impressions, clicks and CTR. It's about impact, making a difference to your community and building relationships. This presentation aims to give you the background on some statistics, the channels and questions to ask so that you can start being remarkable and less average.
Has the needle swung too far? The perils of putting all your eggs in a digit...Diane Hannay
Marketers have been seduced by digital marketing. This presentation highlights facts about non-human traffic on the Internet and the rise of ad blocking and ad fraud. It also provides compelling information on why traditional media still has a role to play, particularly in regional areas and with the over 45 demographic.
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
Digitally curious? YOU can be digitally fabulous!cherylannsmith
Amasa2014 july digital workshop slideshare. Digital is beyond impressions, clicks and CTR. It's about impact, making a difference to your community and building relationships. This presentation aims to give you the background on some statistics, the channels and questions to ask so that you can start being remarkable and less average.
Has the needle swung too far? The perils of putting all your eggs in a digit...Diane Hannay
Marketers have been seduced by digital marketing. This presentation highlights facts about non-human traffic on the Internet and the rise of ad blocking and ad fraud. It also provides compelling information on why traditional media still has a role to play, particularly in regional areas and with the over 45 demographic.
The opening of the social networks provide marketers direct access to more than 300 million engaged users. Learn how the smartest marketers are leveraging the social networks Facebook, MySpace and others to grow their businesses.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
Mashable Case-Study - Media & Advertising for the Connected GenerationKirsty Donovan
The Chief Strategy Officer at Mashable gives an overview of their humble beginnings, as well as how they used technology & social media to create valuable content that was shareable. For the full video to go with the slides, follow this link: http://bit.ly/1TvrIlc
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
The presentation represents the best practices of digital contents which will make the content more interactive. This also shows the core human and fundamental needs justifying all our social behavior and what kinds of contents cater those needs.
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015ArabNet ME
Speaker: Diya Murra, Account Director, The Online Project
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The Online Project's latest 2015 industry report emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
Social strategy for global brand during the new normalFreedman
We're all scrolling through social more than ever. Brands - now's the time to be brave and try out new social media channels and formats. Here's our top tips.
Hackonomy: Create Value By Breaking Things By Bonin BoughBrant Bough
Hackonomy is a high energy presentation on innovation and disruption based on Boinn Bough's work for brands such as, Pepsi, Oreo, Honey Made, Stride Gum, and more. Bonin holds nothing back. He gives the audience his thoughts on what the future will bring and what to do next. How to break things in order to make them better. Get ready for a high energy out of your seat experience. Bonin will not disappoint.
If you would like to see the video version here is a link to me presenting to the Broadsoft team right before they were sold to Cisco for $2B dollars. http://bit.ly/2FTx9Xr
How The Other Half Swipes - Understanding Affluent Financial Newsreaders On t...onswipe
The iPad has always appealed to high income earners interested in financial & business news.* At Onswipe, we’ve sifted through our 2013 data of over 214,000,000+ mobile users and 1.5 billion minutes spent swiping to uncover their usage behavior, engagement patterns, & more. We’ve also gathered insights from leaders in the publishing and advertising industry about why the iPad is so attractive to this financial demographic.
Hackonomy: Create Value By Breaking Things By Bonin BoughBrant Bough
Hackonomy is a high energy presentation on innovation and disruption based on Boinn Bough's work for brands such as, Pepsi, Oreo, Honey Made, Stride Gum, and more. Bonin holds nothing back. He gives the audience his thoughts on what the future will bring and what to do next. How to break things in order to make them better. Get ready for a high energy out of your seat experience. Bonin will not disappoint.
If you would like to see the video version here is a link to me presenting to the Broadsoft team right before they were sold to Cisco for $2B dollars. http://bit.ly/2FTx9Xr
Cracking the Code on Social Video Marketing - Presentation by Lucy Greggains, CFO of Unruly at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
The opening of the social networks provide marketers direct access to more than 300 million engaged users. Learn how the smartest marketers are leveraging the social networks Facebook, MySpace and others to grow their businesses.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
Mashable Case-Study - Media & Advertising for the Connected GenerationKirsty Donovan
The Chief Strategy Officer at Mashable gives an overview of their humble beginnings, as well as how they used technology & social media to create valuable content that was shareable. For the full video to go with the slides, follow this link: http://bit.ly/1TvrIlc
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
The presentation represents the best practices of digital contents which will make the content more interactive. This also shows the core human and fundamental needs justifying all our social behavior and what kinds of contents cater those needs.
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015ArabNet ME
Speaker: Diya Murra, Account Director, The Online Project
Over the past two years, Saudis have changed their behavior in the way they interact, connect and engage on social media platforms. The Online Project's latest 2015 industry report emphasizes the up-to-date changes in Social Saudis in comparison to the 2013 report.
Social strategy for global brand during the new normalFreedman
We're all scrolling through social more than ever. Brands - now's the time to be brave and try out new social media channels and formats. Here's our top tips.
Hackonomy: Create Value By Breaking Things By Bonin BoughBrant Bough
Hackonomy is a high energy presentation on innovation and disruption based on Boinn Bough's work for brands such as, Pepsi, Oreo, Honey Made, Stride Gum, and more. Bonin holds nothing back. He gives the audience his thoughts on what the future will bring and what to do next. How to break things in order to make them better. Get ready for a high energy out of your seat experience. Bonin will not disappoint.
If you would like to see the video version here is a link to me presenting to the Broadsoft team right before they were sold to Cisco for $2B dollars. http://bit.ly/2FTx9Xr
How The Other Half Swipes - Understanding Affluent Financial Newsreaders On t...onswipe
The iPad has always appealed to high income earners interested in financial & business news.* At Onswipe, we’ve sifted through our 2013 data of over 214,000,000+ mobile users and 1.5 billion minutes spent swiping to uncover their usage behavior, engagement patterns, & more. We’ve also gathered insights from leaders in the publishing and advertising industry about why the iPad is so attractive to this financial demographic.
Hackonomy: Create Value By Breaking Things By Bonin BoughBrant Bough
Hackonomy is a high energy presentation on innovation and disruption based on Boinn Bough's work for brands such as, Pepsi, Oreo, Honey Made, Stride Gum, and more. Bonin holds nothing back. He gives the audience his thoughts on what the future will bring and what to do next. How to break things in order to make them better. Get ready for a high energy out of your seat experience. Bonin will not disappoint.
If you would like to see the video version here is a link to me presenting to the Broadsoft team right before they were sold to Cisco for $2B dollars. http://bit.ly/2FTx9Xr
Cracking the Code on Social Video Marketing - Presentation by Lucy Greggains, CFO of Unruly at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
Rhys McLachlan – Managing Partner, Futures and Implementation, MediaCom UK
Kiwi-born Rhys probably has the most envied role in MediaCom, he gets all the latest gadgets, he’s allowed to pontificate about all sorts of flying car nonsense and, most annoyingly, he’s somehow managed to convince the bosses that a critical element of his role entails annual flights to Las Vegas in order to attend the legendary Consumer Electronic Show. Rhys will give us his views on the opportunities, behaviours and challenges for clients as the pace of change in TV accelerates.
Collecter les erreurs de description d'infrastructure avec Salt et SentryArthur Lutz
Mirroir de la présentation http://slides.logilab.fr/2016/collecte_d_erreurs_salt_avec_sentry/
Collecter les erreurs de "infrastructure as code" avec sentry
James Rice – Regional Sales Director, SKY
Born in Glasgow, James has a pedigree in TV advertising sales, first with Granada ITV, then joining Carlton in 1992 to head up regional sales and invited to head up the Sky regional sales operation in 2006. He enjoys the job of selling the future SKY is creating.
FOSDEM 2016 - After describing your infrastructure as code, reuse that to mon...Arthur Lutz
mirro of self-hosted HTML slides http://slides.logilab.fr/2016/fosdem_describe_it_monitor_it/
Having difficulties with passively testing your infrastructure with old-school supervision software ? Your infrastructure description differs from your monitoring configuration ? Having trouble communicating between ops and monitoring ? Use Salt configuration management to change that.
Once you start using configuration management systems like Salt and describe your infrastructure as code, you can then re-use that description to generate monitoring configuration for various existing monitoring solutions (nagios, shinken, etc.).
You can also use Salt to orchestrate the checks and use other data silos to explore your supervision.
Active checks can be automated by Salt by reusing nagios scripts and munin plugins, collect the data in Graphite and explore them by building graphs in Grafana, finally define alerts with tools like graphite-beacon or Cabot.
Adopt Salt and its flexibility, modularity and event bus that will add software glue between your existing applications and help you scale them.
This presentation will be looking at how to solve some scalability issues in monitoring and migrating from traditional tools to newer tools while keeping existing developments.
Open Source Stack used:
Salt
Graphite
Munin
Shinken
nagios-plugins
Grafana
Debian
cfgmgmtcamp 2016 - Roll out active Supervision with Salt, Graphite and GrafanaArthur Lutz
mirror of self-hosted slides http://slides.logilab.fr/2016/cfgmgmtcamp_salt_active_supervision/
Having difficulties with passively testing your infrastructure with old-school supervision software ? Reverse the trend by doing active checks automated by Salt reusing Nagios checks and Munin plugins, collect them in Graphite and explore them by building graphs in Grafana, finally define alerts with tools like Graphite-beacon or Cabot. Adopt Salt and its flexibility, modularity and event bus that will add software glue between your existing applications and help you scale them. This presentation will be looking at how to solve some scalability issues in monitoring and migrating from traditional tools to newer tools while keeping existing developments.
EBriks Infotech- 2013 Digital Marketing TrendsRohit Paul
EBriks Infotech, 2013 Digital Marketing Trends is the way to break through the banner blindness of consumers. It makeonline offeringmore relevant by adding location as a filter. For more info visit our site http://www.ebriks.com/
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
In this presentation and workshop Cyber-Duck take delegates through building blocks of developing a user centric brand and marketing strategy and introduce exciting new marketing channels such as artificial intelligence, bots, micro-moments and SEO as well as virtual and augmented reality. The presentation is concluded by exploring the importance of data and analytics.
"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
How to Successfully Apply Data & AI in the Marketing Value Chain. In this session Artefact will be starting with the role of data in the current world and what it has lead to currently: Where are we with Data & Artificial Intelligence? the future is definitely here. We will make it concrete and explore where to apply Data & AI in digital marketing? What can AI do and what can't it do (yet)?Possible areas are automation, optimization and more. Artefact will make it practical to conclude and explain what using Data & AI means practically for Digital Marketing? What are the actionable next steps in Planning, setup/workflow, getting control and creative.
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
UX is one part of the Digital Landscape and I call it the Monster Truck of the digital world. In this presentation I get you across the entire digital landscape and how UX fits into that. This is more a look into the Digital Landscape than the UX Landscape. Take a look at the UX Overview slide presentation too.
Infographic: 31 CX stats and quotes for 2018Clicktale
An infographic containing 31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
Peter Reilly – Commercial Director, STV
Peter, previously sales controller for ITV, is responsible for driving airtime and digital revenue through STV advertising and agency relationships and holds overall responsibility for STV’s sales and commercial production team.
Ross Faulkner – Creative Solutions Controller, ITV
Ross joined ITV in 2008 as a Creative Solutions Controller. Prior to this Ross has had roles as a Senior Strategists at Naked Communications, an Insight Manager at Coca Cola Enterprises & a Media Manager at OMD UK. Ross works with media, communications & creative agencies to develop & implement broader creative and multi-platform solutions. Ross will give us an insight into how ITV are bringing big live-viewing events to life on multiple platforms beyond the broadcast.
Hamish Pringle – Director General, IPA
Hamish's 25 year agency experience with Ogilvy & Mather, Boase Massimi Pollitt, Publicis, Abbott Mead Vickers, his own agency Madell Wilmot Pringle, Leagas Delaney, KHBB and latterly Saatchi & Saatchi where he was Vice-Chairman and Director of Marketing, made him an obvious choice to lead the IPA, which he has done since 2001. Hamish will give his perspective on how the changing TV landscape creates both challenges and opportunities for creative agencies.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3. 90% of respondents believe that
content marketing will become more
important over the next 12 months
73% of digital marketers agree that
‘brands are becoming publishers’.
64% agree that content marketing ‘is
becoming its own discipline’.
THE GROWTH IN CONTENT MARKETING
http://econsultancy.com/uk/reports/content-marketing-survey-report
5. LACK OF A STRATEGY
Only 38% of companies have a defined content
marketing strategy in place.
http://econsultancy.com/uk/reports/content-marketing-survey-report
6. LACK OF RESOURCE & SKILLS
Only 34% have dedicated budgets, 46% dedicated individuals
LACK OF A STRATEGY
Only 38% of companies have a defined content
marketing strategy in place.
http://econsultancy.com/uk/reports/content-marketing-survey-report
7. LACK OF RESOURCE & SKILLS
Only 34% have dedicated budgets, 46% dedicated individuals
COMPLIANCE & RESPONSIVENESS
Organisational structures, silos, legacy processes, communication flow
LACK OF A STRATEGY
Only 38% of companies have a defined content
marketing strategy in place.
http://econsultancy.com/uk/reports/content-marketing-survey-report
8. LACK OF RESOURCE & SKILLS
Only 34% have dedicated budgets, 46% dedicated individuals
COMPLIANCE & RESPONSIVENESS
Organisational structures, silos, legacy processes, communication flow
LACK OF A STRATEGY
Only 38% of companies have a defined content
marketing strategy in place.
http://econsultancy.com/uk/reports/content-marketing-survey-report
”…brands aren't set up to be publishers. They don't necessarily understand the editorial
process or have the stomach for the length of time it takes to build an audience”
Josh Sternberg
10. Paid
Owned Earned
ADVERTISING
Paid search, display, affiliate
DIGITAL
PROPERTIES
Websites, CRM
, microsites,
Social presence
PARTNER
NETWORKS
Word of
mouth, Digital
PR, Influencer
outreach
Paid placementsAtomisation of
content into ads
Atomisation of conversation
through APIs and social
widgets
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/
12. The average half life of 1,000 popular bitly links was 3 hours
Shift to always on, and sharp spikes of attention
13. Struggling to get his 2-year-old daughter to sleep, Mansbach let off some steam in the form of a
status update: "Look out for my forthcoming children’s book, ‘Go the — to Sleep.'
14. Hit Number 1 on the Amazon best seller list one month before
release – due largely to a pirated PDF version
22. The new content curators: professional
http://www.nytimes.com/2012/12/02/fashion/maria-popova-has-some-big-ideas.html
3 posts, 50 tweets a day
1,000,000+ Uus
200,000 newsletter subscribers
270,000 followers
24. The new content curators: alogorithmic
More than 30 Fortune 500 companies use Percolate, including American
Express, Mastercard, GE and Diagio, paying $10K a month
27. AmEx’s OpenForum took four years to get 1 million people aboard,
and now gets over 150,000 unique visitors per month
Content Hubs
28. “Stock is the durable stuff. It’s the content you produce
that’s as interesting in two months (or two years) as it is
today. It’s what people discover via search. It’s what
spreads slowly but surely, building fans over time.”
29. “Flow is the feed. It’s the posts and the tweets.
It’s the stream of daily and sub-daily updates that
remind people that you exist.”
32. Planning Around Patterns - Social programming profiles
60% of UK Twitter users use
Twitter while watching TV
33. “The notion of ideas as this singular thing is a fundamental flaw. There are so many ideas that what you
need is that group behaving creatively. And the person with the vision I think is unique, there are very
few people who have that vision.. but if they are not drawing the best out of people then they will fail.”
Ed Catmull, President of Pixar
Creative process involving a large number of people
Often from different disciplines
Marshalled around a vision
Working as a team
Creative Culture…
34. • Resourcing for projects is purely voluntary
• Project leaders pitch developers to generate interest
• Engineers decide which projects sound interesting to work on
Engineering Culture…
35. • A way of remaining agile as the company scales
• Large number of small, multidisciplinary teams, 8-10 people
• Each responsible for a focused area of service
• Customer-centric, focused improvement, speed of innovation
Amazon
36.
37. Growth Hacking
Process for acquiring and
retaining users that combines
traditional marketing and
analytical skills with those more
akin to product development
38.
39. 70% of the content should be low risk, bread and butter marketing
20% should innovate off what works
10% should be high risk ideas that will be tomorrow's 70% or 20%
40. Goal for live stream viewership was set at 300,000. By the end of the game, it had captured
over 9m views, with over 600,000 concurrent users
People engaged with the live stream for an average of 28 minutes
66,000 mentions on Twitter, brand buzz up +2067% compared to last year’s game
41. Customer experience rather than individual channels
Content calendars, not just campaigns
Distributed and destination
Nimble, agile supporting structures and culture
Test and learn