This was presented during the Info Session on Digital Marketing hosted by the Iligan Chamber (Chamber of Commerce and Industry Foundation of Iligan, Inc.
Boomers want to hear from experts; Gen Xs want to converse with their peers; Millennials and Gen Ys want to engage through technology…and all will consider whether attending your meeting is worth time away from the office, families, and personal priorities! That leaves YOU to bring it all together in one multi-dimensional meeting to please a multi-generational audience.
Creating an appealing meeting for a multi-generational audience is a tall order, but ultimately it’s not about attracting and engaging generations, it is about creating an experience within your experience that delivers something for everyone.
Key Take-Aways:
*Get attendees excited with targeted take-aways, connections, and personalization
*Keep them involved with a focus on design mindset and learning styles rather than generational stereotypes
*Keep them wanting more with smart approaches to content extension and community
This was presented during the Info Session on Digital Marketing hosted by the Iligan Chamber (Chamber of Commerce and Industry Foundation of Iligan, Inc.
Boomers want to hear from experts; Gen Xs want to converse with their peers; Millennials and Gen Ys want to engage through technology…and all will consider whether attending your meeting is worth time away from the office, families, and personal priorities! That leaves YOU to bring it all together in one multi-dimensional meeting to please a multi-generational audience.
Creating an appealing meeting for a multi-generational audience is a tall order, but ultimately it’s not about attracting and engaging generations, it is about creating an experience within your experience that delivers something for everyone.
Key Take-Aways:
*Get attendees excited with targeted take-aways, connections, and personalization
*Keep them involved with a focus on design mindset and learning styles rather than generational stereotypes
*Keep them wanting more with smart approaches to content extension and community
Webwinkel Vakdagen 2012: 10 Gouden tips om meer uit Google AdWords en Google ...Netprofiler
De mogelijkheden van Google AdWords en Google Analytics zijn talloos en de ontwikkelingen gaan zeer snel. Wouter Veenboer bespreekt de belangrijkste en laatste mogelijkheden om de traffic en conversie van een webwinkel te verbeteren. Hoe kunnen we met Google AdWords de juiste mensen op de juiste manier te bereiken?
Aan bod komen de nieuwe toepassingen en vormen om de doelgroep te targeten. Google Analytics biedt de mogelijkheid om uw bezoek te analyseren. De mogelijkheden worden steeds geavanceerder om uw website en haar verkeer sterk te verbeteren. Wat zijn de nieuwste functionaliteiten en welke zijn interessant voor een webwinkel om toe te passen?
Leading sellers use Ariba Network to drive exposure of their product content to procurement organizations and individuals at their key accounts, and leading procurement organizations use online catalogs to drive up compliance to contract terms and to improve the user experience. But what are the options for buyers and sellers collaborating on catalog content? Join a panel of leading sellers and buyers discussing their catalog strategies and preference for hosted CIF versus PunchOut catalogs.
China Mobile Internet 2015 Year in ReviewTalkingData
See what happened in China Mobile internet market in 2015!
About TalkingData:
TalkingData is China’s largest independent Big Data service platform focusing on the mobile Internet. After nearly 5 years of rapid development,TalkingData has progressively built the best-in-class Big Data products and services varying from highly-scalable data mining, deep data analytics, DMP (Data Management Platform), market intelligence, enterprise-level consulting service.
TalkingData are now serving for more than 80,000 mobile developers with reaching over 2 billion independent mobile devices in China. Many well-known internet and traditional companies are running their businesses based on our services, including Tencent,Baidu,Netease,360, China UnionPay,CMB,CIB,CITIC,Ping An, etc.
Mitä asiakaskokemus on? Miten digitaalinen asiakaskokemus muodostuu? Miten hakukoneoptimointi vaikuttaa asiakaskokemukseen? Mars-hankkeen esitys 23.11.2016 Itä-Suomen yliopistolla
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
Specialist digital recruitment agency Cranberry Panda discussed ecommerce skills and salaries at multichannel consultancy Practicology's 2016 client conference.
Mawar adalah tanaman semak dari genus Rosa sekaligus nama bunga yang dihasilkan tanaman ini. Mawar liar yang terdiri lebih dari 100 spesies kebanyakan tumbuh di belahan bumi utara yang berudara sejuk.
Building Multi-channel Strategy through Wechat Commerce in Chinatmogroupasia
Presentation on Building your Multi-channel eCommerce strategy in the China eCommerce Landscape - Brand eCommerce Platform - Wechat (Weixin) - Market Places (Tmall, JD, Amazon..)
This hands-on workshop explored the "whys" of visual literacy and offered participants an opportunity to tinker and play with everything from metaphorical icons to photos, gifs, and video.
***please note that videos in this slide deck are not enabled
Feel free to join the open G+ community here: https://plus.google.com/u/0/communities/113762614515763343967
Johanne Lavelle - I Am no Virgin(Records)! Leading a Content Strategy in Smal...LavaConConference
When it comes to content strategy, *cost* is king.
You will learn the value of your content and see a few references.
There are signs your company is ready for a content strategy. If your company has 1 resource dedicated to marketing, that’s one sign…
Traditionally, companies have front-end content strategies. In small-medium businesses, you can do better, easier: a global strategy. If you’re not doing a global content strategy, you’re already behind the other small-medium businesses. In this session, you will learn what is a global content strategy, their outlines, how to use it in your one-pager for the administration. You will see examples of visuals, such as mind mapping tools, or non-tools.
This session will also draw on DITA Metrics 101 and metrics you already have and see every day to determine how to get there with the means and resources of a SME.
What does content localisation actually mean?
Why it is worthwhile?
What is the content localisation process?
What types of content are and aren’t fit to be localised?
Are you a CEO without a Corporate Content Strategy?Rakesh Shukla
Not having a corporate content strategy adversely impacts revenue by 10% and increases spends to create content across Marketing & Sales, Engineering, Delivery & Support organizations by a whopping 200%. Here’s why every CEO should have one, and how.
Webwinkel Vakdagen 2012: 10 Gouden tips om meer uit Google AdWords en Google ...Netprofiler
De mogelijkheden van Google AdWords en Google Analytics zijn talloos en de ontwikkelingen gaan zeer snel. Wouter Veenboer bespreekt de belangrijkste en laatste mogelijkheden om de traffic en conversie van een webwinkel te verbeteren. Hoe kunnen we met Google AdWords de juiste mensen op de juiste manier te bereiken?
Aan bod komen de nieuwe toepassingen en vormen om de doelgroep te targeten. Google Analytics biedt de mogelijkheid om uw bezoek te analyseren. De mogelijkheden worden steeds geavanceerder om uw website en haar verkeer sterk te verbeteren. Wat zijn de nieuwste functionaliteiten en welke zijn interessant voor een webwinkel om toe te passen?
Leading sellers use Ariba Network to drive exposure of their product content to procurement organizations and individuals at their key accounts, and leading procurement organizations use online catalogs to drive up compliance to contract terms and to improve the user experience. But what are the options for buyers and sellers collaborating on catalog content? Join a panel of leading sellers and buyers discussing their catalog strategies and preference for hosted CIF versus PunchOut catalogs.
China Mobile Internet 2015 Year in ReviewTalkingData
See what happened in China Mobile internet market in 2015!
About TalkingData:
TalkingData is China’s largest independent Big Data service platform focusing on the mobile Internet. After nearly 5 years of rapid development,TalkingData has progressively built the best-in-class Big Data products and services varying from highly-scalable data mining, deep data analytics, DMP (Data Management Platform), market intelligence, enterprise-level consulting service.
TalkingData are now serving for more than 80,000 mobile developers with reaching over 2 billion independent mobile devices in China. Many well-known internet and traditional companies are running their businesses based on our services, including Tencent,Baidu,Netease,360, China UnionPay,CMB,CIB,CITIC,Ping An, etc.
Mitä asiakaskokemus on? Miten digitaalinen asiakaskokemus muodostuu? Miten hakukoneoptimointi vaikuttaa asiakaskokemukseen? Mars-hankkeen esitys 23.11.2016 Itä-Suomen yliopistolla
Practicology Conference - Cranberry Panda digital skills & salaries presentationPracticology
Specialist digital recruitment agency Cranberry Panda discussed ecommerce skills and salaries at multichannel consultancy Practicology's 2016 client conference.
Mawar adalah tanaman semak dari genus Rosa sekaligus nama bunga yang dihasilkan tanaman ini. Mawar liar yang terdiri lebih dari 100 spesies kebanyakan tumbuh di belahan bumi utara yang berudara sejuk.
Building Multi-channel Strategy through Wechat Commerce in Chinatmogroupasia
Presentation on Building your Multi-channel eCommerce strategy in the China eCommerce Landscape - Brand eCommerce Platform - Wechat (Weixin) - Market Places (Tmall, JD, Amazon..)
This hands-on workshop explored the "whys" of visual literacy and offered participants an opportunity to tinker and play with everything from metaphorical icons to photos, gifs, and video.
***please note that videos in this slide deck are not enabled
Feel free to join the open G+ community here: https://plus.google.com/u/0/communities/113762614515763343967
Johanne Lavelle - I Am no Virgin(Records)! Leading a Content Strategy in Smal...LavaConConference
When it comes to content strategy, *cost* is king.
You will learn the value of your content and see a few references.
There are signs your company is ready for a content strategy. If your company has 1 resource dedicated to marketing, that’s one sign…
Traditionally, companies have front-end content strategies. In small-medium businesses, you can do better, easier: a global strategy. If you’re not doing a global content strategy, you’re already behind the other small-medium businesses. In this session, you will learn what is a global content strategy, their outlines, how to use it in your one-pager for the administration. You will see examples of visuals, such as mind mapping tools, or non-tools.
This session will also draw on DITA Metrics 101 and metrics you already have and see every day to determine how to get there with the means and resources of a SME.
What does content localisation actually mean?
Why it is worthwhile?
What is the content localisation process?
What types of content are and aren’t fit to be localised?
Are you a CEO without a Corporate Content Strategy?Rakesh Shukla
Not having a corporate content strategy adversely impacts revenue by 10% and increases spends to create content across Marketing & Sales, Engineering, Delivery & Support organizations by a whopping 200%. Here’s why every CEO should have one, and how.
Emoderation: How to manage social media at scaleEmoderation
Tamara Littleton, CEO, and Blaise Grimes-Viort, VP of Social Media Services, at Emoderation explain how to successfully launch, manage and run global social media campaigns for multinational brands. Head of Languages, Richard Simcott, explains the difference between translation and localisation, while Wendy Christie, Chief Production Officer, advises on quality assurance processes for major social media projects.
To a translator, technical writer or terminologist, the importance of proper terminology management is self-evident. However, conveying this idea to colleagues, managers, and decision makers is not always as simple as it should be.
In order to sell the ideas terminology and terminology management, we need to go beyond our own understanding of terminology and be able to express it in terms that people with a different background can understand and relate to, before using ROI and cost/benefit analysis arguements.
Masterclass on the integration of service design and content strategy given at the Service Design Global Conference 2016 in Amsterdam.
Learn how to apply content strategy to customer journeys, enriching one of the best-known service design deliverables with critically important new layers.
You can now download the full Content Strategy for UX Designers guide here:
https://gathercontent.com/resources/content-strategy-a-guide-for-ux-designers
Content Strategy: What's In It For You? at Atlanta Content StrategyMargot Bloomstein
What's your focus in user experience—design, information architecture, SEO, project management? No matter your role, bringing a content strategist on to your team can help you better understand your client's needs, articulate your approach, and align your tactical decisions with an overall brand-driven, user-centered message architecture. And it doesn't have to bloat the budget! Here's how to make the case for content strategy.
Presented by Margot Bloomstein (@mbloomstein) at Atlanta Content Strategy, January 21, 2010.
Similar to Content Strategy in Europe and in European Projects @ CS Forum 2010 (20)
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
4. Content Strategy and Information Architecture are closely tied, although clearly distinguished, at least in North America. In European projects, however, this distinction has blurred. Why am I talking ABOUT CS?
5. As information architect, I am frequently put in charge of the content strategy, as well as the access, findability and semantic issues of the projects. IA and CS
6. Is this the right model for CS in Europe? Could there be another way for content strategy to be applied in Europe and in European projects? IA and CS
8. Content strategy’s practice areas are: UX discovery and designContributeideas to the vision and design (caninclude audit phase). Messaging strategyIdentify the key messaging and content to support both the brand and the UX vision. Findability and Access pointsNomenclature, labeling, taxonomy and metadatathat supports user access points, navigation and organisation of content. advise on SEO. Content deliveryContent deliverymechanisms, tools, technologies, and requirements. Content creation and maintenancePlanning strategies for the maintenance of content. What we are talking about
9. Content editing is not new: in the printing industry publishers, journalists, editorialists and many other jobs have been responsible for these tasks for a long time. old skills
10. However, an onlinejournalist or editorialist is not a content strategist. CS requires new skills and knowledge related to digital support, like library science, search engine and CMS. Most of all, it is a user centered discipline. But A new expertise…
11. How many people are really doing content strategy in Europe? Is ‘content strategist’ their job title? If there is no CS on a project, who’s doing the job? That’s the question we want to answer. What the question is
29. However, in a serial organisation, there can be some loss and distorsion between the first and last steps…
30. Eventually, some tasks are simply not performed: findability or maintenance tasks can slip through the net… and not really handled by any team member.
31. The key take-away is that most of these professionals are not user centred and therefore do not create content-related deliverables to pass on to the next step…
33. A European project usually deals with more than twenty languages and a very wide range of user behaviours: for instance, the German, Dutch and French do not have the same purchase behaviour online.
34. There are two different kind of European projects: global initiatives (with some local adjustments) and local projects aiming at sharing some content.
36. This kind of organisationaims to profit from an economy of scaleby centralising resources. Consequently, there is little concern about local particularities.
37. Global initiatives are characterised by tensions: Global vs. Local Brand image first vs. Business first Communication territory vs. Answeringqueries
38. On the local side, this can lead to competitive situations between global strategy and local operations (i.e. higher bid for paid search).
39. On the global side, the approach often aligns on the lowest common denominator, which leads to a uniformity of information and tone of voice, without any character.
40. This standardising approach does not fit with a real content strategy, all the more since these projects are driven by marketing or communication department on the client side, according to a top bottom scheme.
41. These projects are also organised on a single platform: the CMS is chosen for its capability to manage different alphabets and languages, and shared assets, not to offer a wide range of variations.
42. Sometimes, there can be specific content, e.g. local initiatives for local product. In this case, the content strategy can be more predominant, but it is still marketing that leads.
43. Last but not least, European projects involve many different agencies (advertising, digital, analytics): positioning, messaging and tone of voice are commonly decided by a non-digital agency.
45. With local projects, the approach is often to focus on the local expressionof the brand and emphasize the local integration.
46. Since usually led by a communication team, the approach is also top down. However, local teams can share best practices, with a mind towards knowledge management.
47. The differences of platforms and technologies are usually strong deterrents from sharing components. When components are re-used, side effects (such as sites looking a bit mish-mash) occur.
48. However, local projects face the same issues as global ones: multiple agencies (with no freedom to create assets), brand- or product-oriented projects.
50. The question we’re asking is what can the future of CS in Europe be, i.e. in terms of defining, creating and maintaining content according to a user centered approach.
52. Is it possible to hire a CS for each languagewhen you’re dealing with 20+ languages? Unfortunately, budgets cannot afford such a luxury.
53. Is it possible to hire a CS for all languages, working for one pilot language, and have then translators dealing with each language? Unfortunately, this wouldn’t take behavioral differences into account.
54. More realistically, content strategy has to adapt its discipline to multi-lingual projects. What are the possible solutions? 54
55. Be present from the beginning to the end of the project to ensure content quality and accuracy. 55
56. Separate tasks between global and local and create / invent deliverables that can be easily handled by translators or copywriters. 56