The document discusses the inefficiencies in marketing content production, highlighting that many sales teams don't utilize the majority of available content due to outdated processes. It outlines five key challenges in asset development and emphasizes the need for improved collaboration through social business platforms, which can enhance visibility, access to information, and involve external partners effectively. The proposed solutions lead to quicker content development, increased productivity, and reduced costs in sales support.

1. 65% OF RESPONDENTS
SAID THEIR SALES TEAMS
USE LESS THAN HALF THE
CONTENT THEIR MARKETING
DEPARTMENT PRODUCES

2. WANT TO DEVELOP
BETTER MARKETING
CONTENT FASTER?
STOP USING ARCHAIC
METHODS!
Jive Software – April 2013

3. Can you meet 21st century demands
with 20th century technology? Nope!
• Marketing has changed a lot in recent decades but one thing
hasn’t: the way content is produced.
• When it comes to producing collateral and other
assets, marketing has been stuck in the past.
© Jive confidential3

4. • Review cycles are a tangle of
crossed signals, out-of-sync drafts
& disconnects
• Collateral is often late to the
game, released just as the market
& competition have moved on
• Critical stakeholders are often left
out of the process
• Quality and relevance suffer
• Costs are too high, eating into
budgets that could be used for
other projects
The pain is evident:
© Jive confidential4

5. Reduce the pain!
MARKETING TEAMS NEED:
• tight coordination
• cross-functional connection
• speedy, synchronized interaction

6. CONSIDER THESE 5 KEY ASSET
DEVELOPMENT CHALLENGES
How best-of-breed social collaboration systems can help you master them.

7. Challenge #1: You can’t see the whole
picture
© Jive confidential7
• Product marketing plans are usually discussed via email strings which
are impossible to get a complete grasp
• Social business environments provide centralized workspaces where
project teams can come together, collaborate & have total visibility
into work processes

8. Challenge #2: Teams need easier access
to answers & experts
© Jive confidential8
• It’s too hard to find quality information in today’s work environments
– Trapped in inboxes
– Siloed in CMS, hard drives and people’s heads
• Social business platforms provide rapid access to critical information
resources

9. Challenge #3: Agencies & contractors
need a seat at the table
© Jive confidential9
• Outside entities play a critical role in content development, but often
their only link to the process is via email and meetings
• Bring outsiders in to the social platform to collaborate directly with
internal teams in secure virtual spaces, where all the project
information lives

10. • Sales teams need collateral,
while marketing teams need
sales input to develop effective
assets
• Social business solutions
support tight-knit cross-
functional collaboration,
engaging sales up-front and
supplying marketing with
invaluable insights and feedback
that greatly improves the
ultimate product
Challenge #4: Sales has to be involved
© Jive confidential10

11. Challenge #5: Document collaboration has
to improve
© Jive confidential11
• Traditional document collaboration is a logistical nightmare:
– Endless email threads
– Multiple attachments
– Out-of-step participants
– Out-of-sync versions
• Social business systems provide unified document collaboration:
– Co-author, comment and finalize together
– No clashing drafts or version control problems
– No confusing email strings
– Integration into Microsoft Word!

12. GAME-CHANGING MARKETING IMPACT
• Faster content development
• Less time finding information & expertise
• Greater marketing team productivity
• Lower sales support costs
• More sales pre rep
© Jive confidential12

13. VISIT JIVESOFTWARE.COM/MARKETING
Find out more about maximizing your content potential.