Slide deck to support my talk at Brand Camp Boston. From the program: Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.

1. Inbound
Personal
Branding
Get yourself caught in a vortex of success
Laura Fitton @pistachio
pistachio@HubSpot.com

2. Laura @Pistachio Fitton, Fall 2011
“Excited & geeky about
where all this leads!"
Inbound
Marketing
Evangelist
Twitter for
Dummies
84,000
Twitter
@pistachio Founder Readers
(acq. By HubSpot)

3. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
Where do I
upgrade
my
browser?
What’s
Web 2.0?
Twitter
is
Dumb!
NO business
network in Boston

7. “Laura Fitton… has
thousands of people
following her on Twitter. …by
consistently touching a tribe
of people with generosity
and insight, she’s earned
the right to lead”
-Seth Godin, Tribes

11. Founder/CEO
oneforty.com

12. Laura @Pistachio Fitton, Fall 2011
“Excited & geeky about
where all this leads!"
Inbound
Marketing
Evangelist
Twitter for
Dummies
84,000
Twitter
@pistachio Founder Readers
(acq. By HubSpot)

13. How did THAT
Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/

15. “
If you have more money than brains,
you should focus on outbound
marketing. If you have more brains
than money, you should focus on
inbound marketing.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!

16. Less of this.
16

17. More of this.
17

18. Humans Are Changing
???

19. Humans Are Changing

20. The balance of power shifted
mere mortal

21. The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums

22. Any to Many

23. http://bit.ly/inbound101
3 Steps:
1 2 3
Measure
Get Found Convert What
Matters

24. 1 Get
Found

25. “
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
Image Credit:!
lhalstead!

26. Have more fun!
Try more things.

27. Don’t be afraid to polarize

28. 2 Convert

29. Care
Passionately
About Things.
(*Other than yourself)

30. Care
Passionately
About People.
Photo: Twilk background by @Mulka

31. Do good.
Photo: Esther Havens for @charitywater

32. Have fun.

33. Be a (more authentic)
version of your
professional self.

34. 3
Measure
What
Matters

35. You don’t just want a following.
35

36. You want
screaming,
raving fans

37. Laura’s Rules
http://bit.ly/laurasrules

38. the absolute
central challenge
in life…

39. learn to not be
afraid of who you
actually are.

40. 1.
be kind and
fair to
everyone.

41. 2.
don’t worry
whether or
not anyone
likes you.

42. 3.
help people.

43. 4.
ask.

44. 5.
act.
(get excited
and share it)

45. 6.
love yourself.

46. 7.
love others.
(try radical
forgiveness)

47. 8.
gratitude for
everything.
(everything)

48. 9.
hope is your
only hope.
(fear is your
only worry)

49. 10.
be present.

50. BONUS:
adversity is an
opportunity to
ask “what bullet
did i just dodge?”

51. THANK YOU
Laura Fitton @pistachio
THANK YOU pistachio@HubSpot.com
THANK YOU

52. Laura Fitton @pistachio
pistachio@HubSpot.com
Learn more:
http://bit.ly/inbound101