Social, Context & Delightion How Inbound Companies Solve for the Customer.
1. Social, Context
& Delightion
How Inbound
Companies Solve for
the Customer.
Social Brand Forum
Laura Fitton, Evangelist @ HubSpot
@pistachio | pistachio@hubspot.com
#delightion #socialbrand13
2. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
Where do I
upgrade my
browser?
Whatās
Web 2.0?
NO business
network in Boston
Twitter
is
Dumb!
#delightion #socialbrand13
3. (Don t Believe the) Hype
Oneforty.
#delightion #socialbrand13
4. Laura @Pistachio Fitton
āExcited & geeky about
where all this leads!"
Inbound
Marketing
Evangelist
CEO/Founder
A lotta
Twitter
Readers
(acquired By HubSpot 2011)
#delightion #socialbrand13
11. THE HUBSPOT CULTURE CODE.
1.āÆ We are as maniacal about our metrics as our
mission.
2.āÆ We obsess over customers, not competitors.
3.āÆ We are radically and uncomfortably transparent.
4.āÆ We give ourselves the autonomy to be awesome.
5.āÆ We are unreasonably selective about our peers.
6.āÆ We invest in individual mastery and market value.
7.āÆ We defy conventional āwisdomā as itās often
unwise.
8.āÆ We speak the truth and face the facts.
9.āÆ We believe in work+life, not work vs. life.
10.āÆWe are a perpetual work in progress.
#delightion #socialbrand13
17. ā
What we really need is
a mindset shift that will make us
relevant to today s consumers,
a mindset shift from
telling & selling
to building relationships.
Jim Stengel
Former global marketing oļ¬cer
for Procter & Gamble
14
#delightion #socialbrand13
18. SOLVE FOR THE HUMANS
Not just their happiness,
but also their success.
#delightion #socialbrand13
19. Social, Context & Delightion: BIG PICTURE
ā¢āÆ Inļ¬uence Was/Inļ¬uence Is
ā¢āÆ 2 Word Guide to Social Media
ā¢āÆ Establish ties
ā¢āÆ 4 Word Guide to Social Media
#delightion #socialbrand13
30. Image Credit: Fotographia Guerilla
ā
Make the customer
the hero of your
story.
Ann Handley
Chief Content Oļ¬cer
MarketingProfs
Tweet Quote!
ebook!
#delightion #socialbrand13
35. ā
Either write something worth reading or
do something worth writing about.
Benjamin Franklin
Image Credit:"
lhalstead"
#delightion #socialbrand13
37. To build ANY social followingā¦
Take Good AMAZING
Care of the Network
You Already Have
Photo: http://www.flickr.com/photos/harmishhk/
#delightion #socialbrand13
38. ā¢āÆ the more you give,
the more you get
Be
generous.
35
ā¢āÆ build trust, credibility,
& goodwill
ā¢āÆ increase # of pages &
inbound links
#delightion #socialbrand13
39. Make āØ
stuļ¬ āØ
people āØ
want.
ā¢āÆ Educational Ebooks
ā¢āÆ How-to videos
ā¢āÆ Online Calculators
ā¢āÆ Planning tools
ā¢āÆ Answers to common questions
36
#delightion #socialbrand13
40. Be helpful.
Helpful is the new viral.
Helpful
Relevant
Remarkable
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions can
you answer? What knowledge can you
share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-NewViral.aspx#ixzz1GsSghdGN
Frequent
37
#delightion #socialbrand13