Social Media Engagement: It is more than talking; learn to listen! A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.

1. Social Media 101
Hands On Networking
“Engagement”
© 2012 Dorien Morin-van

2. Social Media
Engagement
© 2012 Dorien Morin-van

3. “Just like you wouldn’t ask
somebody to marry you on the
first date,
social media allows potential
clients & customers to get to know
you better.”
© 2012 Dorien Morin-van

4. Five Stages
Connecting
First Impressions
Building Trust
Deeper Relationship
Commitment!
© 2012 Dorien Morin-van

5. Or, in #SM terms…
Connect
Converse
Collect
Curate
Create
Convert
© 2012 Dorien Morin-van

6. Connecting
Initial Contact
© 2012 Dorien Morin-van

7. Current Friends
On Facebook: Invite your friends to like
your Page.
On Twitter: Connect with others in your
industry or use the ‘find friends button’
On Pinterest: ‘Find Friends’ through FB or
Twitter
On LinkedIn: Connect with those you know
via email.
© 2012 Dorien Morin-van

8. Local
Connect with everyone at networking events ->
use business cards to find them on social media.
Connect with your business associates and ‘like’
their FB Page.
Connect with your local customers and ask them
to ‘Fan You’ on Facebook.
Connect with local businesses and set up a
reciprocal ‘like’ for your pages and shout-outs.
© 2012 Dorien Morin-van

9. Industry
Search for Social Media leaders in your
industry -> start retweeting their content.
Search for online engagement in your
industry and join the conversations
already in place. Become the authority in
your niche!
Search for blogs in your industry and leave
comments. That’s alink back to your own
website!
© 2012 Dorien Morin-van

10. KeyWords
Use your keywords to find others talking
about the same keywords. Curate that
content.
Use your keywords to find people and
businesses to follow. Follow and start a
conversation.
Use keywords to find articles about your
industry and share those with your
audience!
© 2012 Dorien Morin-van

11. Referrals
Ask for the likes.
Ask for the follow.
Ask your current audience to connect on
your other platforms, too
GIVE likes, comments and shares!
© 2012 Dorien Morin-van

12. Show & Tell
Facebook Search
Twitter Search
© 2012 Dorien Morin-van

13. Initial Contact
First ‘Date’
© 2012 Dorien Morin-van

14. What to Wear
Smile
Positive Energy
Business Branding
© 2012 Dorien Morin-van

15. What to Say
Positive Comments
Compliments
Why You Wanted
To Meet!
© 2012 Dorien Morin-van

16. What to Do
Introduce Yourself
Ask About Their Business
Tell The World You Met
© 2012 Dorien Morin-van

17. What to Bring
Social Grace
Listening Ears
Social Media Etiquette
© 2012 Dorien Morin-van

18. The Morning After
Follow Up
Interact on their Social Media
profiles
Tell a friend!
© 2012 Dorien Morin-van

19. Show & Tell
Tagging in Facebook
Mentioning on Twitter
#hashtag on Twitter
© 2012 Dorien Morin-van

20. Building Trust
Give!
© 2012 Dorien Morin-van

21. Share, RT,
RePin, Repost
Your Social Media hub is
CONTENT
When you share something that someone
else has created, that is a very powerful
connection.
© 2012 Dorien Morin-van

22. Like
Put Facebook Pages you’ve liked on an
INTEREST lIST
so you can easily find them and interact.
‘Like’ comments, posts, images etc. Go
down your newsfeed and just ‘like’ twice a
day!
© 2012 Dorien Morin-van

23. Comment
Be part of conversations, both as you
(personal profile) as well as your
Facebook Page.
Leave intelligent comments. As a
business avoid politics, religion and sexual
posts.
© 2012 Dorien Morin-van

24. Provide Information
 On your own social media sites, provide
information. With EACH POST, post a CALL TO
ACTION.
 Respond to each comment with another
comment. Follow up and go to their page and
leave them a comment, too.
 Tell your story and how your business came to
be!
© 2012 Dorien Morin-van

25. Be A Resource
 Be available for questions.
 Answer questions in a timely fashion.
 Never brush off questions as silly or
meaningless.
 Post phoned in questions on your social media
sites with the answer! Chances are someone
else has the same question!
© 2012 Dorien Morin-van

26. Show & Tell
Commenting
Questions
Interest Lists
© 2012 Dorien Morin-van

27. Deeper Relationship
Continuity
© 2012 Dorien Morin-van

28. Be Consistent
Post daily!
Post daily!
Post daily!
© 2012 Dorien Morin-van

29. Be Helpful
Answer questions.
Offer help.
Give daily/weekly tips.
Give away stuff.
Be nice & kind.
© 2012 Dorien Morin-van

30. Add Value
Create your own content!
eBooks, How-To guides, videos
Offer value to all your current customers
and clients as well as those just getting to
know you.
Post videos. How-To’s are great!
© 2012 Dorien Morin-van

31. Build Trust
Do as you say!
Follow through.
Speak highly of all your connections.
© 2012 Dorien Morin-van

32. Show & Tell
PicMonkey for Images
Blog & eBooks
S(t)weet Tips & Pin Point(s)
© 2012 Dorien Morin-van

33. Commitment!
Make them part of your
client/customer base!
© 2012 Dorien Morin-van

34. Offer Promotions
Now that your audience knows you and
trusts you, offer promotions.
Ask them to sign up for your email list and
send them a weekly newsletter.
Post FB only offers and ask your audience
to share!
© 2012 Dorien Morin-van

35. Sales
How do you close the ‘social media’ sale?
In person!
It’s usually done via Skype or phone, or if
at all possible, in person!
© 2012 Dorien Morin-van

36. Show & Tell
MailChimp
3rd party app on Facebook:
RaffleCopter, WooBox, WildFire App
Skype
© 2012 Dorien Morin-van

37. Listening
is as important as talking!
© 2012 Dorien Morin-van

38. “Engaging”
It’s a journey, enjoy it!
© 2012 Dorien Morin-van