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Building & Engaging Your Social Community

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Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!

Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.

Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4

Published in: Social Media
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Building & Engaging Your Social Community

  1. 1. Building & Engaging Your Social Community @GreenleafBookGr #ideasthrive Blogging and Social Media
  2. 2. CORRIN FOSTER Marketing Manager Greenleaf Book Group WELCOME
  3. 3. @GreenleafBookGr #ideasthrive TWEET TO WIN
  4. 4. If you have a strong, loyal community, you can do anything. Jacob DeHart co-founder, Threadless
  5. 5. The Wheel of
  6. 6. BLOGGING
  7. 7. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive BLOGGING The Hub • Original Content • Social Icons • Subscription • Call to Action • Bio • Contact Info • Buy Links
  8. 8. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive BLOGGING Consistency • Content • Posting
  9. 9. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive BLOGGING Optimization • SEO • Shareable • Comments
  10. 10. SOCIAL MEDIA
  11. 11. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive SOCIAL MEDIA Momentum Be Selective Evaluate
  12. 12. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive FACEBOOK • 71% of adults use Facebook • 45% engage multiple times daily • 56% of adults 65+ use Facebook • Accounts for 31% of all seniors • 77% earn less than $30,000/yr • Skews significantly female
  13. 13. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive TWITTER • 23% of adults use Twitter • Beginning to skew male • Daily engagement dropping • 27% earning more than $50,000/yr
  14. 14. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive LINKEDIN • 28% of adults use LinkedIn • More popular than Twitter • 50% of college educated internet users • 13% of users engage daily
  15. 15. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive PINTEREST • 28% of adults use Pinterest • 42% of females use Pinterest • Dominated by women • Skews young • 50+ demographic growing quickly
  16. 16. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive INSTAGRAM • 26% of adults use Instagram • 53% of those aged 18-29 use Instagram • 49% of users use the site daily • Teens from Wealthy Households • Leading in terms of prestige • Skews urban
  17. 17. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive GOOGLE+ YouTube • Google+ • Usage numbers vary greatly • Google possibly phasing out • YouTube • Reaches more adults aged 18-34 than any single cable TV network • Reaches half of all people aged 18-34 • Top rated by millennials • Top in search results
  18. 18. CONNECTING
  19. 19. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive CONNECTING Build Your Profile Align With Influencers Start Sharing
  20. 20. ENGAGING
  21. 21. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive ENGAGING Reciprocate Be Proactive Offer Value
  22. 22. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive FACEBOOK • Create a Page • Claim Vanity URL • Pay to Play • Call to Action • Photos • Space Updates • Schedule • @Name
  23. 23. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive TWITTER • Public Profile • No Twitter Eggs • 80/20 Rule of Tweeting • @Name • #Hashtags • No Auto DMs • Schedule updates with caution • Twitter Parties • Lists
  24. 24. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive LINKEDIN • Personal vs. Business Use • Claim Vanity URL • Link to your other social profiles • Establish Thought Leadership • Solicit Recommendations • Join Groups
  25. 25. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive PINTEREST • Optimize • Organize • Consistency • Balance • Group Boards • Engage • Go Pro • Quality & Quantity
  26. 26. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive INSTAGRAM • Tell Your Story • Link to other social networks • @Name • #Hashtags • Location Tags • Engage
  27. 27. Q&A
  28. 28. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive Q&A What are some techniques for encouraging blog comments? Is guest blogging a good strategy? Can a blog post be used on multiple sites?
  29. 29. VISION & MOTIVATION Questions about blogging and social media? Tweet @GreenleafBookGr #ideasthrive Q&A Is it okay to share content across all social media channels?Personal vs. Professional. Which style is better?
  30. 30. @GreenleafBookGr www.greenleafbookgroup.com Thank you!

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