Buying a home at their fingertips: How to reach out on the standard and mobile web
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This presentation shows how social networking and access to the web on mobile phones is changing the way that customers shop for homes. It shows how local realtors are using these sites and services to reach out to potential home buyers and why others should pay attention. This was last presented to the Coos County, Oregon, Board of Realtors on April 21, 2011.
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Buying a home at their fingertips: How to reach out on the standard and mobile web
- 1. Buying a home at their fingertips How to reach out on the standard and mobile web Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution United 04/21/2011 States license. For more information, visit http://www.creativecommons.org
- 2. The times they are a-changin' Image source: "bookshelf," chotda on Flickr
- 3. Not the least for realtors
- 4. And that means the ways we reach out to people are a-changin', too
- 5. Your customers are there. Are you? People with profiles on social networking sites: Ages 18-29 86% Ages 30-49 61% Ages 50-64 47% Ages 65+ 26% Data source: Pew Internet & American Life Project's May 2010 tracking survey
- 6. It's all about content - Blogging
- 7. It's all about content - Blogging
- 8. It's all about timeliness - Twitter
- 9. It's all about timeliness - Twitter Cross-promotion of content
- 10. It's all about being social - Facebook
- 11. It's all about being social - Facebook More cross- promotion
- 12. It's all about being social - Facebook
- 13. It's all about pictures - Flickr
- 14. It's all about video - YouTube
- 15. It's all about networking - LinkedIn
- 16. But wait ...
- 17. It's all going mobile
- 18. And organizations are adapting
- 19. Mobile phone use
- 20. 85% of people own mobile phones Younger generations = Higher use Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
- 21. 40% access the Web on phones Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey
- 22. 25% only use mobile phones Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
- 23. 51% of the younger are mobile-only Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
- 24. A growing trend Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010
- 25. A growing trend Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010
- 26. That's not a phone
- 27. Now that's a phone Android Blackberry iPhone Smartphone = handheld Computer (that happens to make phone calls)
- 28. There's a lot you can do Web search Phone Calendaring Instant messaging Email Texting Social Internet networking
- 29. And that's just what you can do from the home screen
- 30. Some sites are usable on the go Even sites not designed for mobile devices can still be pretty usable on one.
- 31. Some not so much Some sites can be pretty challenging to use, especially those that use a lot of Flash (video and interactive) elements
- 32. Barcodes are sexy QR codes
- 33. Barcodes are sexy Scan a barcode, and ...
- 36. Location awareness opens doors Find nearby Track your Conduct geography- businesses location based searches
- 37. Location awareness also sells homes
- 39. And there are lots of them Homes.com Zillow Trulia Realtor.com
- 40. Takeaways People are on social networking sites. You should be, too. Cross-promoting your content across sites can get you more views. The web makes sharing multimedia content super-easy. Use this to your advantage. The mobile web - and smartphones - puts ready access to information directly into people's pockets. Sites look different on the mobile web (and other devices). Keep this in mind while designing websites. Location awareness makes it easier to shop for homes. Embrace services that take advantage of it.
- 41. Questions? View this presentation online: http://www.slideshare.net/nbpl/ This presentation was made using open source software. Ubuntu Linux LibreOffice Chromium GIMP Shutter Android Operating system Impress Web browser Image editor Screenshot utility Mobile operating Presentation program system