Brave new (mobile) world, Or, how the mobile web changes everything
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This presentation introduces people to what can be done on the web using mobile phones. It highlights how web-enabled phones allow for new ways of accessing information, finding businesses, and interacting with the world. It also discusses how location-aware phones allow people to better locate information about local businesses and services. This presentation was last given at the Hood River County Rotary on January 5, 2012.
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Brave new (mobile) world, Or, how the mobile web changes everything
- 1. Brave new (mobile) world Or, how the mobile web changes everything Presented by: Buzzy Nielsen Library Director This presentation is licensed under a Creative Commons 3.0 Attribution January 5, 2012 United States license. http://www.creativecommons.org
- 3. That can transport you anywhere! (on the web)
- 4. We're all going mobile
- 5. 83% of adults own cell phones Younger generations = Higher use Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011
- 6. 44% access the Web on their phones Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011
- 7. 25% use only mobile phones Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
- 8. 51% of the younger are mobile-only Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
- 9. Dystopian cage fighting VS Contender: George Orwell Contender: Aldous Huxley Secret weapon: 1984 Secret weapon: Brave New World Greatest fear: Greatest fear: Information deprivation Sensory overload
- 10. A Brave New World Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932
- 12. Instant gratification Social networking Scheduling Microblogging Navigation Email Texting Phone calls Internet
- 13. And it knows where you live
- 14. And it knows where you live
- 15. People behave differently in a mobile world.
- 16. They shop differently Scan a Find prices Locate stores barcode and reviews that have it
- 17. They find things differently Map what Find a place Get turn-by-turn you want that has it directions
- 18. They do lots of things differently Find a Interact Find businesses restaurant socially and services
- 19. And we need to serve people differently in a mobile world.
- 20. Do you scale down well? Desktop site of Insitu
- 21. Do you scale down well? Desktop sites of Insitu and Rosauers viewed on a mobile phone
- 22. Do you scale down well? Desktop and mobile sites of Waucoma Bookstore, Hood River
- 23. Are you helping them find you?
- 24. Are you helping them find you? What, no library listing!!??
- 25. Are you where the people are?
- 27. Thank you View this presentation online: http://www.slideshare.net/hrcld This presentation was made using open source software: Fedora Linux LibreOffice Chromium GIMP Shutter CyanogenMod Operating system Impress Web browser Image editor Screenshot utility Mobile phone Presentation program operating system