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viaPlace - A Framework to Provide Location-based Services & Experiences


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Presenter: Todd Marks, President, Mindgrub Technologies

Summary: Imagine walking up to a store and having the store's hours, prices, and specials delivered right to your mobile phone or device. Sitting in front of a computer searching for information is old. The paradigm shift is “now I’m here, what information is around me?” viaPlace is twofold: a registry system that mirrors a domain registrar which allows for the delivery of advertising, entertainment and education to an end user based on their geographic location. With over 3 billion people worldwide using mobile devices its clear location based services, marketing and advertising is the next hottest trend.

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viaPlace - A Framework to Provide Location-based Services & Experiences

  1. 1. viaPlace – Location Based mobile Learning Todd Marks President & CEO Mindgrub Technologies LLC [email_address]
  2. 2. Location Based Mobile Learning <ul><li>History of eLearning? </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Immersive Experiences </li></ul><ul><li>Examples: 600Block </li></ul><ul><li>Latitude, viaPlace </li></ul><ul><li>Barriers and Challenges </li></ul><ul><li>Questions </li></ul>
  3. 3. History of eLearning
  4. 4. In The Beginning : Classroom Instruction
  5. 5. In The Beginning : Classroom Instruction <ul><li>Pros </li></ul><ul><li>Real-Time Collaboration </li></ul><ul><li>Ability to address Audio, Visual, and Kinesthetic Learners </li></ul><ul><li>Incorporation of Multi-Media </li></ul><ul><li>Common Whiteboard </li></ul><ul><li>Ability to share Documents and Hand-Outs </li></ul><ul><li>Ability to monitor progress </li></ul><ul><li>Cons </li></ul><ul><li>Have to Physically Meet </li></ul><ul><li>Not Typically Recorded </li></ul><ul><li>Very Difficult to Catch Up when not attending </li></ul>
  6. 6. And Then, Distance Learning <ul><li>Distance Learning Labs were established to allow students access to subject matter experiences where the teacher and the student where in separate locations </li></ul>
  7. 7. Web 1.0 is a retronym referring to the state of the World Wide Web in the 90’s when it was largely static pages with html text and gif buttons. T
  8. 8. Web 1.0 eLearning? Informal: Chat, Discussion Boards Formal: Page Turners
  9. 9. eLearning Products
  10. 10. Definition of eLearning <ul><li>eLearning is pedagogy empowered by digital technology 1 </li></ul><ul><li>1 </li></ul>
  11. 11. Meanwhile?
  12. 12. Google Trends: eLearning
  13. 13. Where are we Going?
  14. 14. Changes in the Web 2.0 (Dawn of the End-User) v
  15. 15. Definition of the Web 2.0 <ul><li>Perceived second generation of web based services such as social networking sites, wikis, communication tools, and folksonomies </li></ul><ul><li>(O’Reilly Media, 2004) </li></ul>
  16. 16. Definition of the Web 2.0 <ul><li>User Centric Design </li></ul><ul><li>Rich Internet Applications </li></ul><ul><li>Rich eLearning </li></ul><ul><li>Social Media </li></ul>v
  17. 17. Definition of Social Media <ul><li>Social Media can take many different forms, including Internet forums , weblogs , social blogs , wikis , podcasts , pictures and video. Technologies include: blogs , picture-sharing, vlogs , wall-postings, email , instant messaging , music-sharing, crowdsourcing , and voice over IP , to name a few. 1 </li></ul><ul><li>1 </li></ul>v
  18. 18. Evolution of Web 2.0 Informal Learning <ul><li>Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter </li></ul>
  19. 19. Evolution of Web 2.0 Formal Learning Adobe Connect is one of the pioneers of synchronous online learning
  20. 20. Evolution of Web 2.0 Formal Learning
  21. 21. Evolution of Web 2.0 Formal Learning
  22. 22. Evolution of Web 2.0 Informal or Formal? Second Life,, Second Life,,
  23. 23. Web3.0
  24. 24. Definition of the Web 3.0 <ul><li>The Web 3.0 is the next paradigm shift of the internet taking the best of web 2.0, including rich internet applications and social media, and bringing them to mobile devices, netbooks and digital signage. Information is searched for, filtered, personalized and delivered to end users based on preferences, biofeedback and location. 1 </li></ul>1
  25. 25. Definition of the Semantic Web Semantic Web is an evolving extension of the web 3.0 where information is tagged in relation to use and context so that it and similar information can be delivered more effectively to humans and machines
  26. 26. Smaller Bits of Information
  27. 27. Smaller Bits of Information 40404: “In the middle of my augmented reality, viaPlace presentation at #SALT. Tweet me @mindgrub and let me know what you think?”
  28. 28. Social Media on Your Smart Phone
  29. 29. How Did We Get Here?
  30. 30. Case Study: Facebook
  31. 31. Location Enabled Social Media
  32. 32. Case Study: Loopt Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
  33. 33. Case Study: Zhiing Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon
  34. 34. Location Based Experiences
  35. 35. What is a Location Based Experience? (2.5) Location Based Services (LBS) information services accessible with mobile devices through a mobile network and based on location (3.0) Location Based Experiences (LBE) mobile websites and multimedia applications that provide a personalized rich interactive experience for an end user based on their location and preferences.
  36. 36. How Did We Get HERE? <ul><li>How do I get THERE ? </li></ul><ul><ul><li>GPS gave you a way to get from Point A to Point B </li></ul></ul><ul><li>WHERE is everything? </li></ul><ul><ul><li>Google gave you a way to find information by searching for it </li></ul></ul><ul><li>What’s HERE ? </li></ul><ul><ul><li>LBS gives you information once you arrive at your destination </li></ul></ul><ul><ul><li>LBE provide experiences relating to your surroundings </li></ul></ul>
  37. 37. LBE Framework Case Study: viaPlace
  38. 38. Types of Location Based Experiences <ul><li>Restaurant Guides and User Comments </li></ul><ul><li>Buddy Finder, Directions </li></ul><ul><li>Transportation Information </li></ul><ul><li>Golf and Recreation mapping </li></ul><ul><li>Historical and Tours </li></ul><ul><li>Real Estate Home Buying </li></ul>
  39. 39. LBE Case Studies
  40. 40. Case Study: 600Block
  41. 41. Case Study: 600Block
  42. 42. Case Study: Shopping
  43. 43. Case Study: Visitors Associations
  44. 44. Case Study: Visitors Associations
  45. 45. Case Study: Stadiums and Arenas
  46. 46. Case Study: Visitors Associations
  47. 47. Case Study: Education <ul><li>Location based campus apps allow for students to quickly find their way around campus and learn about campus events. Quiz apps allow students to learn your product or service anytime and anywhere. </li></ul>
  48. 48. Case Study: Visitors Associations
  49. 49. LBEs and Augmented Reality
  50. 50. Augmented Reality
  51. 51. Augmented Reality
  52. 52. Augmented Reality - Wayfaring <ul><li>The ability to have a trail of experiences </li></ul><ul><li>The experience updates or changes when a user gets to another point in the trail </li></ul><ul><li>A great way to create walking tours, theme park or commercial area experiences that guide the user through the area giving them targeted media along the way </li></ul><ul><li>Think Smithsonian “wands” </li></ul>
  53. 53. Augmented Reality Example: Gettysburg
  54. 54. Next Steps
  55. 55. Barriers and Challenges <ul><li>Still a small number of Smartphone users </li></ul><ul><li>Not entirely the same toolset as designing for the web </li></ul><ul><li>Technology is in flux </li></ul><ul><li>Finding Early Adaptor Customers / Monetization </li></ul><ul><li>Making End-Users aware of applications </li></ul><ul><li>Time </li></ul>
  56. 56. eLearning 3.0 Trends <ul><li>Experiential Learning </li></ul><ul><ul><li>No More Page Turners </li></ul></ul><ul><ul><li>Rich and Interactive </li></ul></ul><ul><ul><li>Think Gaming </li></ul></ul><ul><ul><li>Augmented Reality </li></ul></ul><ul><li>Just in Time / Real Time </li></ul><ul><ul><li>On Mobile Devices </li></ul></ul><ul><ul><li>Corporate Signage </li></ul></ul><ul><li>Smaller Learning Objects </li></ul><ul><ul><li>Think 140 char Twitter </li></ul></ul><ul><ul><li>Interactive Video Segments </li></ul></ul><ul><li>Better Search </li></ul><ul><ul><li>Voice Recognition 2 Search </li></ul></ul><ul><li>Artificial Intelligence </li></ul><ul><ul><li>Smart Agents </li></ul></ul><ul><li> </li></ul>
  57. 57. Questions? ( Todd Marks President & CEO Mindgrub Technologies LLC [email_address]