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Web on the go: Why the mobile Internet matters to businesses

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This presentation introduces people to what can be done on the web using mobile phones. It highlights ow web-enabled phones allow for new ways of accessing information, finding businesses, and interacting with the world. It also discusses how location-aware phones allow people to better locate information about local businesses and services.

This presentation was last given at the Coos Bay/North Bend Chamber of Commerce Independent Business Operators luncheon on February 16, 2011.

Published in: Technology, Business
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Web on the go: Why the mobile Internet matters to businesses

  1. 1. Web on the go Why the mobile Internet matters to businesses Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution United02/16/2011 States license. For more information, visit http://www.creativecommons.org
  2. 2. Why you should care
  3. 3. Mobile phone use
  4. 4. 85% of people own mobile phonesYounger generations = Higher use Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  5. 5. 40% access the Web on phones Pew Research Centers Internet & American Life Project, April 29-May 30, 2010 Tracking Survey
  6. 6. 25% only use mobile phonesPew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  7. 7. 51% of the younger are mobile-only Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  8. 8. A growing trendPew Research Centers Internet & American Life Project surveys, April 2006-September 2010
  9. 9. A growing trendPew Research Centers Internet & American Life Project surveys, April 2006-September 2010
  10. 10. What they can do
  11. 11. Thats not a phone
  12. 12. Now thats a phoneAndroid Blackberry iPhone Smartphone = handheld Computer (that happens to make phone calls)
  13. 13. Theres a lot you can doWeb search Phone Calendaring Instant messaging Email Texting Social Internet networking
  14. 14. And thats just what youcan do from the home screen
  15. 15. Same site, different look
  16. 16. Some sites are usable on the go Even sites not designed for mobile devices can still be pretty usable on one.
  17. 17. Some not so much Some sites can be pretty challenging to use, especially those that use a lot of Flash(video and interactive) elements
  18. 18. Where theyre going
  19. 19. Location awareness
  20. 20. Its a social thing
  21. 21. Location awareness opens doorsFind nearby Track your Conduct geography-businesses location based searches
  22. 22. A couple of examplesMap nearby Find the Get turn-by-turn ATMs address directions to it
  23. 23. A couple of examplesScan a Find prices Locate localbarcode and reviews stores that have it
  24. 24. TakeawaysThe mobile web puts ready access to information directly intopeoples pockets.Sites look different on the mobile web (and other devices).Keep this in mind while designing websites.Location awareness makes it easier to find your business.Embrace services that take advantage of it.Make sure that your businesss information is updated inonline services such as Yellow Pages, Yelp, etc.Use of the mobile web is popular, and its only becomingmoreso as smartphones become more common.
  25. 25. Questions? View this presentation is on slideshare: http://www.slideshare.net/nbpl/This presentation was made using open source software.Ubuntu Linux LibreOffice Chromium GIMP Shutter AndroidOperating system Impress Web browser Image editor Screenshot utility Mobile operating Presentation program system

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