Lisa Colton presents on mobile trends to the Social Media Boot Camp for Educators. Mobile websites, Jewish apps, location based services, QR codes and more.

1. All
About
Mobile!
Lisa
Colton
See
3
Communica1ons
/
Darim
Online
March
13,
2013

2. Agenda
• Why
Mobile?
• Current
Mobile
Usage
• Mobile
Op1mized
Websites
• Text
Messaging
• Loca1on
Based
Services
• Mobile
Learning
• QR
Codes

3. Between
a PIONEER
&
a TORTOISE
Source: Flickr user ucumari
Source: Flickr user smitag4
Is a
FAST
FOLLOWER

4. Mobile
Use
2013
• 2013:
smartphones
will
represent
over
half
of
all
mobile
phone
use
&
it
will
con1nue
to
grow.
– (Source:
eMarketer,
2012)
• Currently:
55%
of
mobile
owners
access
mobile
web.
–
(Source:
Pew
Research
Center,
2012)
• In
2013,
mobile
devices
will
pass
PCs
to
be
most
common
Web
access
tools.
– (Source:
Gartner
Top
10
Strategic
Technology
Trends
For
2013)
• Personal
cloud
compu1ng
becomes
the
center
of
digital
lives,
for
apps,
content
and
preferences.
Mobile
access
for
personal
management
becomes
norma1ve.

5. AJWS
Text Msg
Donations
Following
AJWS
Haiti Red
Cross
receiving
half
Earthquake of
their
dona1ons
by
text
msg.
$27m
by
1/19
Source: mcommons.com/blog

6. h^p://www.smsmarke1ngnw.com/mobile-­‐sta1s1cs/mobile-­‐stats-­‐2012/

7. Real
Life
Example:
Ushahidi

8. Mobile
Op1mized
Website

9. Group
Text
Messaging
Immediate,
cri1cal
Do
not
become
spam!
Requires
capturing
cell
phone
numbers
and
secng
up
systems
in
advance!
e.g.
eztex1ng.com

10. Loca1on
Based
Services
Examples:
Foursquare
Gowalla
Facebook
Places
Geocaching
SCVNGR
Facebook’s
new
Graph
Search
makes
this
VERY
important.

11. LBS
Connects
to
Social
Web
Twi^er
Facebook
And
leverages
networks
to
build
your
brand

12. Apps
for
Jewish
Learning
“Any>me,
Anywhere”
iMah
Nishtanah
Pocket
Torah

13. Mobile
Learning:
Pass
Back
Genera>on
• h^p://joanganzcooneycenter.org/Press-­‐Releases-­‐50.html
• h^p://www.fastcompany.com/magazine/144/a-­‐is-­‐for-­‐app.html

14. QR
Codes
• Connects
paper
to
online,
via
the
phone’s
camera
scanning
the
code.
• The
QR
code
must
be
easier,
faster,
and
more
interes1ng
than
typing
a
URL
into
your
phone’s
web
browser.

15. QR
Codes:
From
Paper
to
Online

16. QR
Codes:
From
Paper
to
Online
Easier
text
to
read
Easier
photo
to
see
Easier
links
to
click

17. QR
Codes
Presen1ng
student
work
in
the
hallway.
QR
codes
link
to
audio
or
video
interviews
student
did
with
family
members.

18. Help
Parents
Use
Mobile
With
Consciousness

19. Your
Checklist
• Is
your
website
mobile
friendly?
• Are
people
checking
in
on
your
FB
page?
• Do
you
have
a
Foursquare
page
set
up?
• Do
you
monitor
FB
and
Twi^er
on
a
phone?
• Are
you
integra1ng
QR
codes
into
materials?
• Are
your
educators
thinking
about
teaching
and
paren1ng
in
a
digital,
mobile
age?

20. NEXT
WEBINAR:
Wed,
April
10,
1-­‐2pm
ET,
Digital
Ci>zenship