The presentation discusses how libraries can engage with both virtual and mobile communities, highlighting the growing importance of mobile access as a significant demographic shifts towards reliance on smartphones. It provides statistics about cell phone usage among adults and younger generations, emphasizing the need for libraries to adapt their services to meet the different ways people interact and access information in this mobile-centric world. The presentation also encourages libraries to enhance their visibility in mobile contexts through tools like QR codes and mobile-friendly websites.

1. A return to the physical
How libraries serve virtual and mobile communities
Presented by:
Buzzy Nielsen
Library Director
This presentation is licensed under a Creative Commons 3.0 Attribution
January 28, 2012 United States license. http://www.creativecommons.org

2. Communities are geographic

3. But they're also virtual

4. And they have needs

5. The virtual 800 lb gorilla

6. and there are many more

7. Including some surprising ones

8. Including some surprising ones

9. Reach out and touch someone
(wirelessly)

10. Libraries were just getting used to
online communities.
But now we've got mobile communities
with whom to connect, too

11. Why libraries should care

12. 83% of adults own cell phones
Younger generations
= Higher use
Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011

13. 44% access the Web on their phones
Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011

14. 25% use only mobile phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

15. 51% of the younger are mobile-only
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

16. Dystopic cage fighting
VS
Contender: George Orwell Contender: Aldous Huxley
Secret weapon: 1984 Secret weapon: Brave New World
Greatest fear: Greatest fear:
Information deprivation Sensory overload

17. A Brave New World
Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932

18. Instant gratification

19. Instant gratification
Social networking
Scheduling
Microblogging
Navigation
Email
Texting
Phone calls Internet

20. And it knows where you live

21. And it knows where you live

22. People behave differently
in a mobile world.

23. They shop differently
Scan a Find prices Locate stores
barcode and reviews that have it

24. They find things differently
Map what Find a place Get turn-by-turn
you want that has it directions

25. They do lots of things differently
Find a Interact Find businesses
restaurant socially and services

26. And we need to serve mobile
communities differently.

27. Do you scale down well?
Desktop site of the Pendleton Round-Up

28. Do you scale down well?
Desktop sites of the Pendleton Round-Up and Rosauers viewed on a mobile phone

29. Do you scale down well?

30. Do you scale down well?

31. You've already scaled down!
Gale databases
Library2Go
L-net chat reference

32. Are you helping them find you?
QR codes

33. Are you helping them find you?
They're like scannable links!

34. Are you helping them find you?
What, no
library listing!!??

35. Are you helping them find you?

36. Are you where the people are?

37. Are you where the people are?

38. Are you where the people are?

40. Thank you
View this presentation online:
http://www.slideshare.net/hrcld
This presentation was made using open source software:
Fedora Linux LibreOffice Chromium GIMP Shutter CyanogenMod
Operating system Impress Web browser Image editor Screenshot utility Mobile phone
Presentation program operating system