This is the presentation I gave in Brighton, UT on March 10, 2010 on how the social web is changing the world and effecting how people interact with business...and how business can change to meet our changing needs.

1. ways the social
web is changing
the world....
by:
tara ‘missrogue’ hunt

2. what are
people doing
on the social
web?

3. twitter 57% women
66% under 25 yrs old
18m + estimated ‘users’
85% tweet <1x per day
1.1% tweet >10x per day
75% all Twitter activity comes from 5% of users
94% of Twitter users have <100 followers
0.68% of Twitter users have >1000 followers
92% follow <100 others
stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09

4. date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp

5. facebook >400m + estimated active ‘users’
57% women
70% outside of the US
5 billion pieces of content shared each week
Average user has:
130 friends
>55 minutes each day on FB
>25 comments on FB each month
‘Fans’ 2 pages each month
Member of 12 groups
>500,000 active applications >1M developers
stats from: Brian Solis Oct09, Facebook public Statistics Jan10

6. mobile 4B mobile phones worldwide
65M active users accessing FB thru mobile devices
Ppl who use mobile devices are 50% more active on SNs
~20% of tweets come from mobile devices
4B mobile phones represent 59% of the world’s population
100% SMS, 92% browser, 71% MMS, 63% camera
15% of mobile phones are smartphones
Mobile content is worth >$71B
stats from: Facebook public Statistics Jan10, Sysomos Jun09, Tomi Ahonen Almanac 2009

7. social
networks SN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Social networks are likely to overtake search soon
Amount of time spent on FB increased 566% in 09
stats from: Neilsen Mar09,

8. Why people are on
social networks Total
Keep in touch with friends 75%
For fun 55%
Keep in touch with family 41%
Invited by someone they know 30%
Keep in touch with classmates 30%
Keep in touch with business network 5%
Job searching 4%
Business development/sales 3%
Searching for new hires 1%
Other 4%
stats from: eMarketer Jul09

9. KIDS TODAY...

10. http://www.youtube.com/watch?v=dGCJ46vyR9o

11. 69%
of online 12-24 yr olds own a laptop
91% of American teens are online (PEW 2008)
69% of American teens have broadband at home (PEW 2008)
stats: srgnet.com November 2009

12. 12-24 year olds
spend an average of
7.1 hours
per day
on video-based
entertainment...
stats: srgnet.com November 2009

13. 59% have video capable media players
65% have watched a <10 min clip in the
past month (23% watched 60min show)
80% watch video on digital media players
52%
watch TV with their laptop almost all
of the time (70% are IMing, texting to share TV
events with friends)
66% watch TV online
stats: srgnet.com November 2009

14. 59%
would rather get rid of cable TV than the internet
stats: srgnet.com November 2009

15. connected to friends
to the internet
mobile delivered to me
nomadic on-the-go
now
stats: srgnet.com November 2009
convenient
instant

16. FRIENDS
meh
BRANDS

17. what does all of
this lead?

18. 1.
people powered manufacturing

19. the
personalizeables.

20. the designables.

21. the
sellables.

22. the
manufacturables.

23. 2.
community innovation

24. dell idea storm:
dell went from spiraling numbers, criticism and dellhell
to working with their customer community to innovate
products, services and even operations.

25. multiple simple
platforms to employ:
Salesforce Service
Cloud, GetSatisfaction,
UserVoice

26. 3.
being human(e)

27. 89%
of people expect to be able to interact with brands.
stat: WebProNews Oct09

28. the new Turing test

29. “any action that prioritizes
rules, protocols, logic,
efficiency, procedures or any
other type of pre-set
guidelines at the cost of
relationships or compassion
towards other human beings
indicates robot.”

30. people
authenticity
robots

31. but
only when those robots
exhibit treasured human
emotions: love, compassion,
remorse, generosity, etc.

32. 4.
culture is everything

33. http://www.flickr.com/photos/laughingsquid/2476324694/

35. most companies
shareholders/directors
customers
employees
companies like:
zappos, virgin,
southwest, clifbar, etc

36. what kind of
culture are
you
creating?

37. 5.
mobility, mobility, mobility

39. DESTINATIONS
stats: srgnet.com November 2009

40. I am the
destination

41. api
application programming interface: is an interface
implemented by a software program to enable
interaction with other software

42. example
wefeelfine.org

43. twitter
est. 90% of twitter’s usage is from their api
http://www.flickr.com/photos/futileboy/3026065024/

44. 6.
social objects

45. http://www.flickr.com/photos/ceonyc/3459287783/

46. From Chris Garcia’s Snug Life video: http://vimeo.com/groups/690/videos/9668885

48. meme
the cultural ideas that connect us

50. LOLCATS

51. rickrolling

52. pants on the ground

53. dancing baby
(circa. 1996)

54. #hashtags

55. 7.
multi-tasking

56. forget loyalty
programs.

57. passports
http://www.flickr.com/photos/hjl/101443399/

58. http://amaztype.tha.jp/US/Books/Title?q=SHOPPING

59. 1. people powered manufacturing
2. community innovation
3. being human(e)
4. culture is everything
5. mobility, mobility, mobility
6. social objects
7. multi-tasking

60. bonus.
leveling up

61. #epicfail

62. #epicwin

63. #epicwin
http://www.flickr.com/photos/stewtopia/3355277605/

64. leveling up
• challenge: too much challenge will cause
anxiety; too little challenge will cause boredom
• clear goals and feedback
• sense of control
• concentration on the task at hand
• loss of self-consciousness & time

65. challenge

66. feedback

67. needed:
more real
world epic
wins

69. thank you

70. tara ‘missrogue’ hunt
horsepigcow@gmail.com
514-679-2951
twitter: @missrogue
skype: sanfranrogue
http://www.horsepigcow.com
http://www.thewhuffiefactor.com

71. http://www.slideshare.net/missrogue
images from: http://www.shutterstock.com, http://www.istockphoto.com
(unless marked from Flickr.com)