Pearsons Digital Literacy July 2012


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A presentation for Pearson Educational Publishers in Cape Town, South Africa that looks at three key digital trends.

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Pearsons Digital Literacy July 2012

  1. 1. Digital Literacy 27 July 2012Bronwen d’Oliveira 0832645404
  2. 2. Digital LiteracyThe ability to locate, organize, understand, evaluate, andanalyze information using digital technology.It involves a working knowledge of current high-technology, and an understanding of how it can be used.Further, digital literacy involves a consciousness of thetechnological forces that affect culture and humanbehaviour.
  3. 3. Digital Literacy
  4. 4. Digital Literacy
  5. 5. Digital Literacy: Trends1. Mobile2. Social Media3. Apps
  6. 6. Digital LiteracyClassroom vs the world• Formal, structured • Informal, fluid• Top-down • Bottom-up• Passive • Active• Disengaged • Engaged• Un-networked • Networked• Powerpoint • Mxit/Facebook, games, web• MCQs • Communication, play, explore• Screen time 30mins/day • Screen time 2 hours/day Source: Steve Vosloo, Shuttleworth Fellow
  7. 7. Digital Literacy: Trends1. Mobile2. Social Media3. Apps
  8. 8. Digital Literacy: Mobile TermsSmartphones: cellular phone with built-in applications andInternet access3 main Operating Systems (OS): Google Android, AppleiOS and RIM’s BlackBerry OSApplications or Apps: programmesrunning on the OS3G and 4G Internet access andWi-Fi support
  9. 9. Digital Literacy: Mobile TermsMobi sites: sites built for mobile browsingMessengers: 3 most used in SA - What’s App, BBM, MxitQR codes: Quick Response CodeInformation is translatedwhen scanned using an appon a cell phone
  10. 10. Digital Literacy: Mobile+5 billion subscriptions worldwide (70%)+600 million in Africa+60% penetration in Africa vs 85% in South Africa6% smartphones in Africa vs 15% in SABlackBerry has approx 40% marketshare in SA
  11. 11. Digital Literacy: Source: Steve Vosloo
  12. 12. Digital Literacy: Dr Math
  13. 13. Digital Literacy: MobileWhat are the impacts of the Africanmobile generation on book productiondistribution, sales and marketing?• Mobile enables the reader to get involved in content• Potential as a distribution channel (Apps & Mxit)• Excellent for sales and marketing (mobi sites, QR codes)
  14. 14. Digital Literacy: Social Media
  15. 15. Source: 2012
  16. 16. Digital Literacy: Social Media Source: Microsoft tag Friendship 2.0 Survey. September 2009
  17. 17. Digital Literacy: Social Media Source: World Wide Worx Mobility Survey 2011
  18. 18. Digital Literacy: TermsFacebook Share: Add information to your own timeline
  19. 19. Digital Literacy: VisualsVisuals
  20. 20. Digital Literacy: Visuals
  21. 21. Digital Literacy: TermsRepins: Add information toyour own Pinterest boardRetweets: RT @bronnitee Enjoyingthe Digital Literacy talk atPearson SAYouTube channel: Collection ofvideos that you upload and like.Google+ hangout: Free videoconference for up to 9 people
  22. 22. Digital Literacy: Social MediaBecome a social brand:• Listen to your customers (readers & authors)• Find topics for books & emerging authors• Reach out to opinion leaders• Create buzz about new books and services• Feed social media with your content arsenal• Create Facebook fan pages for each author• Ensure regular author interviews and upload on video portals and internet radio• Facebook live streaming for weekly live readings, in future on Google+ hangouts
  23. 23. Digital Literacy: Social MediaCreate your own platforms and social media hubs:• Is your website a place where authors are promoted?• Is this available on a mobi site?• Can authors connect their own social media marketing to your platforms?• Use their expertise in content to write blogs, these have great value for inbound marketing and SEO• Different authors, content and topics will need different strategies as they have different audiences• Engage honestly, friendly and openly
  24. 24. Digital Literacy: AppsApps is an abbreviation for application. An app is a pieceof software. It can run on the Internet, on your computer, oron your phone or other electronic device.Applications have been around for ages on computers,however, the app store has fundamentally changed how thesoftware is distributed.First add store launched by Apple in July 2008, thenAndroid Market (now Google play) and BB App World etc.
  25. 25. Digital Literacy: AppsApp stores facilitate the monetization of content distribution.iTunes (apps, music, movies, podcasts, e-books) publishedrevenue of $1.9 billion in 2nd quarter of 2012.
  26. 26. Digital Literacy: App TermsApp Stores: iStore, Google Play, Amazon Appstore,BlackBerry App WorldTarget devices: iPad, iPod touch, smartphone, tabletGoogle apps: web applications with similar functionality totraditional MS Office including Gmail, Google Calendar,Google Docs, Google DriveCloud: Storage not only on your device but on remoteserver, enables sharing between devices
  27. 27. Digital Literacy: Apps• Repackaging content• Integrating multimedia to enhance experience, e.g. links to web pages, videos, text-to-speech (TTS), audio track, translations, links to Twitter (chat to the author)• key to monetize books on mobile, tablets and online options
  28. 28. Digital LiteracyPublishers have vast amounts of content, an existing andpassionate community that want and love the products,often high levels of brand loyalty, subject matter thatengages people and brings them together.Use digital media to enhance and add to production,distribution, sales and marketing process as well asaugment the book experience.
  29. 29. Thank youBronwen d’Oliveira 0832645404