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Why Mobile Social Media Matters - Statistics, Trends, Technologies

This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring. Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.

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Why Mobile Social Media Matters,[object Object],Shortened link to share this:,[object Object],http://slidesha.re/mo_so,[object Object],Get the link to this presentation!,[object Object],Text BERKO to 66937 now,[object Object],powered by                      ,[object Object],David Berkowitz,[object Object],Senior Director of Emerging Media & Innovation,[object Object],360i,[object Object],212.703.7257,[object Object],dberkowitz@360i.com,[object Object],Twitter: @dberkowitz / @360iBlog: MarketersStudio.com / blog.360i.com,[object Object]
About this presentation,[object Object],	The following presentation was delivered as a keynote address at an event hosted by The Coca-Cola Company. It has been annotated and slightly modified; this is the ‘director’s cut.’,[object Object],	While the statistics, technologies, and tactics will change with each passing month, the broader trends should be more enduring.,[object Object],	Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.,[object Object],If you wish to share this, feel free to use http://slidesha.re/mo_so as it’s been pre-shortened for your convenience.,[object Object],I’m honored that you’re taking the time to review this. Thank you so much. = David Berkowitz,[object Object],2,[object Object]
Best. Agenda. Ever.,[object Object],A few words about your guest,[object Object],Quantifying mobile social media,[object Object],Defining MSM,[object Object],Why people use MSM ,[object Object],How to avoid the Motivation Bubble,[object Object],How people are using MSM,[object Object],What’s coming in 2011+,[object Object],Riveting Q&A (riveting comments?),[object Object],Ovation (standing optional),[object Object],Awesome!,[object Object]
If you remember 3 things…,[object Object],Mobile social media is already mainstream,[object Object],Tap into consumers’ intrinsic motivation,[object Object],All mobile’s going social,[object Object]
a few words,[object Object],about your,[object Object],guest,[object Object],(me),[object Object]
Here’s 360i’s Emerging Media Lab in our NY office. See more on Mashable.,[object Object]

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Why Mobile Social Media Matters - Statistics, Trends, Technologies

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Editor's Notes

  1. Mashable montageFoursquare checkin map – animateAchievementsBarron of Centennial PlaceKing of Cookies Also of disinfectantsMayor of (somewhere fun)Published author 140bio bookMet my wife on an online dating site, found my apartment from a broker we found on LinkedIn, got my job in part because I was a blogger
  2. Mashable montageFoursquare checkin map – animateAchievementsBarron of Centennial PlaceKing of Cookies Also of disinfectantsMayor of (somewhere fun)Published author 140bio bookMet my wife on an online dating site, found my apartment from a broker we found on LinkedIn, got my job in part because I was a blogger
  3. http://mashable.com/2010/08/10/cubicle-spy-360i/#view-as-one-page
  4. http://playbook.360i.comReplace mobile POV with mobile playbook
  5. I go where few people would venture… from uploading pictures from an airplane bathroom to checking in at a cemetery (it wasn’t actually a funeral, for the record)MyMobile Munchies – food truck on Long Island"I love Berkowitz. That guy tries EVERYTHING, so I don't have to.” – Dave Griner on my Facebook wallBranding in un
  6. I remember the doughnuts even more because of the experience with my friends
  7. Left: Be The One for restorethegulf.comRight: Demo app for The Varsity, with a button to share
  8. CauseWorld
  9. Apple Game Center
  10. 62% still say landline phones are necessities http://www.plumbing-ditton.co.uk/imagefolder/tumble%20dryer%20pic.jpg
  11. Image from Snuggle.comhttp://images.intomobile.com/wp-content/uploads/2010/07/verizon-guy.jpg
  12. 90% higher via mobile webMore than 100 point increase compared to next closest category (news, then sports, bank accounts, weather)
  13. http://www.groundtruth.com/ground-truth-half-of-all-time-spent-on-the-mobile-internet-is-on-social-networking-sites
  14. Compares to 8% overall - US only33%of location-based app users strongly agree that friendsand family ask for their opinionbefore making a purchase(Forrester Research)
  15. http://img.nytstore.com/IMAGES/NSRP009K_LARGE.JPG
  16. http://icons.mysitemyway.com/wp-content/gallery/crumpled-paper-icons-culture/109544-crumpled-paper-icon-culture-map-north-america-sc53.png
  17. http://www.foodspotting.com/reviews/35603
  18. God
  19. http://www.wga.hu/art/p/provost/abraham.jpgTalk about the power of this – Here I Am! Hineni!
  20. http://media.photobucket.com/image/parchment/sbbeverly/old_crackly_parchment_texture_by_Te.png
  21. http://media.photobucket.com/image/parchment/sbbeverly/old_crackly_parchment_texture_by_Te.png
  22. http://media.photobucket.com/image/parchment/sbbeverly/old_crackly_parchment_texture_by_Te.png
  23. http://media.photobucket.com/image/parchment/sbbeverly/old_crackly_parchment_texture_by_Te.png
  24. http://media.photobucket.com/image/parchment/sbbeverly/old_crackly_parchment_texture_by_Te.pngMake sure to read right to left
  25. Even then it was understood, with the first known check-in, that location comes first. What was true then is true now – it’s a major tenet of mobile social media, far beyond the check-in. http://media.photobucket.com/image/parchment/sbbeverly/old_crackly_parchment_texture_by_Te.png
  26. Fast forward a few thousand years
  27. Facebook Places – find friends nearbyGirl headshot: http://positivesharing.com/wp-content/uploads/2009/02/lego_card.jpg
  28. Map http://www.firestartoys.com/ProductImages/3747/BIG/BIG/BIG/3747.jpg
  29. It’s bigger than check-ins = Connect people to each other, to a place, to a moment in time, to their networks not present there, and to others in their society, and to business ownersLego man http://www.exhibitoronline.com/exhibitormagazine/images/june07/itw/legoman.jpgChef http://s3files.core77.com/blog/images/30_years_legoman_08.jpgYou are here http://www.effectspecialist.com/imagesSP/map-pinpoint.jpg
  30. Decide = ego or self-esteem
  31. Old man http://supertoys.co.uk/catalog/images/5614-1.jpghttp://www.justbricks.com.au/products/7280-LEGO®-Straight-and-Crossroad-Plates.html#
  32. Motivator: Altruism
  33. Floor http://www.pnta.com/images/rental/animated.gifDisco ball: http://media.photobucket.com/image/disco%20ball%20animated%20gif/djkdogg/Backgroundz/AnimatedDiscoBall.gif
  34. Mona Lisahttp://blogs.knoxnews.com/mason/Lego10.jpgLibrary http://30.media.tumblr.com/tumblr_kv2ryfkCH21qapxx6o1_500.jpgCalculator: http://www.geeky-gadgets.com/wp-content/uploads/2009/07/lego-calculator_1.jpg
  35. Mona Lisahttp://blogs.knoxnews.com/mason/Lego10.jpgLibrary http://30.media.tumblr.com/tumblr_kv2ryfkCH21qapxx6o1_500.jpgCalculator: http://www.geeky-gadgets.com/wp-content/uploads/2009/07/lego-calculator_1.jpg
  36. Flickr shown
  37. Mona Lisahttp://blogs.knoxnews.com/mason/Lego10.jpgLibrary http://30.media.tumblr.com/tumblr_kv2ryfkCH21qapxx6o1_500.jpgCalculator: http://www.geeky-gadgets.com/wp-content/uploads/2009/07/lego-calculator_1.jpg
  38. Mona Lisahttp://blogs.knoxnews.com/mason/Lego10.jpgLibrary http://30.media.tumblr.com/tumblr_kv2ryfkCH21qapxx6o1_500.jpgCalculator: http://www.geeky-gadgets.com/wp-content/uploads/2009/07/lego-calculator_1.jpg
  39. Mona Lisahttp://blogs.knoxnews.com/mason/Lego10.jpgLibrary http://30.media.tumblr.com/tumblr_kv2ryfkCH21qapxx6o1_500.jpgCalculator: http://www.geeky-gadgets.com/wp-content/uploads/2009/07/lego-calculator_1.jpg
  40. Some motivators are extrinsicMona Lisahttp://blogs.knoxnews.com/mason/Lego10.jpgLibrary http://30.media.tumblr.com/tumblr_kv2ryfkCH21qapxx6o1_500.jpgCalculator: http://www.geeky-gadgets.com/wp-content/uploads/2009/07/lego-calculator_1.jpg
  41. Treasure chest http://www.firestartoys.com/ProductImages/3850/BIG/BIG/BIG/3850.jpg
  42. MoneyBadgesPointsAnd of course, getting all blinged outTreasure chest http://www.firestartoys.com/ProductImages/3850/BIG/BIG/BIG/3850.jpgPurple pimp hat - http://www.itssotrue.com/wp-content/uploads/2009/03/purple_pimp_hat.jpgBadge http://www.pimall.com/nais/images/badge_m133.jpg
  43. MoneyBadgesPointsAnd of course, getting all blinged outTreasure chest http://www.firestartoys.com/ProductImages/3850/BIG/BIG/BIG/3850.jpgPurple pimp hat - http://www.itssotrue.com/wp-content/uploads/2009/03/purple_pimp_hat.jpgBadge http://www.pimall.com/nais/images/badge_m133.jpg
  44. MoneyBadgesPointsAnd of course, getting all blinged outTreasure chest http://www.firestartoys.com/ProductImages/3850/BIG/BIG/BIG/3850.jpgPurple pimp hat - http://www.itssotrue.com/wp-content/uploads/2009/03/purple_pimp_hat.jpgBadge http://www.pimall.com/nais/images/badge_m133.jpg
  45. MoneyBadgesPointsAnd of course, getting all blinged outTreasure chest http://www.firestartoys.com/ProductImages/3850/BIG/BIG/BIG/3850.jpgPurple pimp hat - http://www.itssotrue.com/wp-content/uploads/2009/03/purple_pimp_hat.jpgBadge http://www.pimall.com/nais/images/badge_m133.jpg
  46. Mona Lisahttp://blogs.knoxnews.com/mason/Lego10.jpgLibrary http://30.media.tumblr.com/tumblr_kv2ryfkCH21qapxx6o1_500.jpgCalculator: http://www.geeky-gadgets.com/wp-content/uploads/2009/07/lego-calculator_1.jpg
  47. As extrinsic motivation goes up, intrinsic motivation can go downI could pay everyone in this room $5 to sit through this presentation or raffle off an iPad, but then you’ll base the value of this talk on whether you want an iPad. Instead, with no direct financial incentive for you to stay in the room right now, you’ll base your experience on whether you learned something, connected with other people in your seats, or even had a good enough time this afternoon, all of which taps into your intrinsic motivation and makes you far more likely to get something out of it.
  48. As extrinsic motivation goes up, intrinsic motivation can go downI could pay everyone in this room $5 to sit through this presentation or raffle off an iPad, but then you’ll base the value of this talk on whether you want an iPad. Instead, with no direct financial incentive for you to stay in the room right now, you’ll base your experience on whether you learned something, connected with other people in your seats, or even had a good enough time this afternoon, all of which taps into your intrinsic motivation and makes you far more likely to get something out of it.
  49. http://nournours.files.wordpress.com/2009/04/pavlov-dog.jpg
  50. It also brings to mind the Tragedy of the Commons – everyone jushttp://cchronicle.com/wp-content/uploads/2010/03/Animals-in-arid-land.jpg
  51. Mona Lisahttp://blogs.knoxnews.com/mason/Lego10.jpgLibrary http://30.media.tumblr.com/tumblr_kv2ryfkCH21qapxx6o1_500.jpgCalculator: http://www.geeky-gadgets.com/wp-content/uploads/2009/07/lego-calculator_1.jpg
  52. Home: http://www.webwombat.com.au/finance_/articles/images/first-home-buyers.jpgCoke bottle; http://www.thecoca-colacompany.com/presscenter/img/imagebrands/downloads/lg_coca-cola_classic_bottle.jpgShow icons that trace a path:HOME: the TVA store A product (Coke bottle)Out and about (car)
  53. The Role of the Living RoomWhy use MSM: Something to do while watching TVKey connections: to networks (remote), content http://www.youreviewelectronics.com/wp-content/uploads/2008/10/plasma-tv.jpg
  54. http://www.futurescape.tv/report-social-tv.htmlhttp://www.futurescape.tv/about_reports/About_Social_TV.pdfSocial TV
  55. Photo credit: me (CES 201)
  56. http://www.crunchgear.com/2010/09/10/netflix-now-streaming-on-2010-panasonic-viera-cast-hdtvs-blu-ray-players/
  57. Miso, Glue, Philo, Hot Potato (shut down after Facebook acquisition)
  58. http://2.bp.blogspot.com/_s15pQl9M1xM/S7ZGP35WRUI/AAAAAAAACyw/H-kyG2f2lds/s1600/CharltonHestonTheTenCommandmentsC101021021.jpg
  59. http://2.bp.blogspot.com/_s15pQl9M1xM/S7ZGP35WRUI/AAAAAAAACyw/H-kyG2f2lds/s1600/CharltonHestonTheTenCommandmentsC101021021.jpg
  60. Oh, come on!http://www.3ddepartment.com/wp-content/uploads/2010/06/fioricetsideeffects.jpg
  61. It’s semi-mobile: a stationary device – like whenyou are sitting at the hair salonhttp://c0581522.cdn.cloudfiles.rackspacecloud.com/steve-jobs-with-the-ipad-apple-announces-launch-of-new-tablet-computer.jpghttp://sleekfly.com/content/steve-jobs-ipad-apple-announces-launch-new-tablet-computerhttp://www.beauty-salon-equipment.com/images/2100B_Hot_Spot_Dryer.jpghttp://www.austinneon.com/images/Beauty%20Salon.jpg
  62. It’s semi-mobile: a stationary device – like whenyou are sitting at the hair salonhttp://c0581522.cdn.cloudfiles.rackspacecloud.com/steve-jobs-with-the-ipad-apple-announces-launch-of-new-tablet-computer.jpghttp://sleekfly.com/content/steve-jobs-ipad-apple-announces-launch-new-tablet-computerhttp://www.beauty-salon-equipment.com/images/2100B_Hot_Spot_Dryer.jpghttp://www.austinneon.com/images/Beauty%20Salon.jpg
  63. http://cdn.erictric.com/wp-content/uploads/2010/05/steve-jobs-ipad-phone.jpghttp://erictric.com/2010/05/01/skype-on-ipad-3g-connectivity-is-still-a-no-go/
  64. ABC http://abc.go.com/shows/my-generation/ipad
  65. http://www.labelscar.com/wp-content/uploads/2007/01/north-park-mall-07.jpg
  66. http://twitter.com/Sephora/status/17343771599http://blog.sephora.com/2007/06/sephora-bravotv-foursquare-contest.html
  67. This augmented reality extensionin the app BrightKite allows peopleto find stores selling VIA – a little gimmicky, but good branding
  68. This augmented reality extensionin the app BrightKite allows peopleto find stores selling VIA – a little gimmicky, but good branding
  69. SCVNGR encourages location-basedgameplay, with Challenges and Treksthat encourage participation withplaces and brands.
  70. http://mobile.venturebeat.com/2010/03/02/booyah-location-virtual-goods/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+Venturebeat+(VentureBeat)H&M integrated its productsinto MyTown, much more agame than a check-in utility.
  71. http://www.businessinsider.com/shopkick-iphone-app-demo-2010-8
  72. http://mashable.com/2010/09/14/myshopanion/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+Mashable+(Mashable)
  73. Beerby – find beer nearby
  74. Israelhttp://adland.tv/ooh/coca-cola-village-uses-real-life-buttons-fed-real-world-likes-facebook
  75. Ad Age: http://adage.com/digital/article?article_id=143566Stickybits: www.stickybits.com
  76. How MSM will change in 2011+…Talk about stepping back to go ahead with this and plan for the future
  77. http://3g4g.blogspot.com/2010/03/dilbert-humour-so-why-is-it-called-4g.htmlLTE = Long Term Evolution
  78. Future Checkin app shownAka Ambient CheckinsFootprint Feed - http://www.readwriteweb.com/archives/geofence_your_friends_with_footprint_feed.phphttp://www.footprintfeed.com/
  79. Yes, frightening stuff – but make sure you separate the hype fromwhat’s really going on www.nytimes.com/2010/08/22/science/earth/22parks.html?_r=2&th&emc=thhttp://latimesblogs.latimes.com/lanow/2010/08/frank-ryan-twitter-crash-heidi-montag-text-malibu-.html
  80. http://techcrunch.com/2010/09/10/facebook-places-please-rob-meWe’ve been in contact with the Nashua police, and they confirmed that they while they have an ongoing investigation and have already made a number of arrests, the only Facebook link was that one of those arrested had a Facebook friend who posted about leaving town in the near future (which is why they believe that home was targeted) and it had nothing to do with Facebook Places. The police confirmed that the other burglaries had nothing to do with Facebook altogether.
  81. http://www.youtube.com/watch?v=60I7doffA84&feature=player_embeddedhttp://techcrunch.com/2010/08/14/facebook-twitter-foursquare-soap-opera/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+Techcrunch+(TechCrunch)
  82. Objects become applicationsRFIDNFC = near-field communications
  83. Mobile pic - http://techcrunch.com/2010/09/01/ping-on-iphone/
  84. BBC, Yowza, Waze
  85. Mashable montageFoursquare checkin map – animateAchievementsBarron of Centennial PlaceKing of Cookies Also of disinfectantsMayor of (somewhere fun)Published author 140bio bookMet my wife on an online dating site, found my apartment from a broker we found on LinkedIn, got my job in part because I was a blogger