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Social Media for Job Seekers Maureen Kerr, Kerr Consulting April 2011 Credit:Flickr.comby Rosaura Ochoa
Agenda What is Social Media? What are the benefits  Forjob seekers? Where does one begin? Credit: Flickr.com by AngelaArcher.com
What’s All the Buzz? Credit: Flickr.com by deanmeyersnet
Definition of Social Media Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. (Wikipidia) 4
Adoption of Social Media Chart From: Wikipedia Crossing the Chasm by Geoffrey A. Moore
The Longtail # of Search Results Amazon.com Search Engines iTunes --------More Generic                 More Specific ------
Rules of Social Media Listen & Learn Engage Measure Photo credit: Flickr: by niclindh
One of the reasons Facebook is so important as a job search tool is because every business and brand that knows the power of web are already there. 
From Flickr.com: by N'ayez pas peur !! La Fabrique de Blogs
140 characters or less Short, succinct  Networking
TwitJobSearch
Benefits: Networking Anytime, day or night Exponential Effective From: Flickr.com by MyTudut
Benefits: Marketing
Benefits: Branding
Benefits: Measurement Credit:Flickr.om: by aussiegall
Video Resumes (not recommended)
Do you have digital dirt?  Don't Let Your Online Persona Undermine Your Resume
A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser." A 31-year-old dentist from a rural county offers that, during the past month, she has been married, gotten drunk, smoked cigarettes, taken drugs and gone skinny-dipping. Hospitals want doctors with great skills to provide great services to communities. They also don’t want patients to say to each other, 'Heard about Dr. Jones? You’ve got to see those pictures.’ From: How Social Media Affects the Workplace: Greg Rollett Rollett Marketing Maureen Kerr             Kerr Consulting            YourMarketingMavens.com 19 Google = Frienemy
Google Me ,[object Object]
Networking
Expertise

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Social Media for Job seekers

  • 1. Social Media for Job Seekers Maureen Kerr, Kerr Consulting April 2011 Credit:Flickr.comby Rosaura Ochoa
  • 2. Agenda What is Social Media? What are the benefits Forjob seekers? Where does one begin? Credit: Flickr.com by AngelaArcher.com
  • 3. What’s All the Buzz? Credit: Flickr.com by deanmeyersnet
  • 4. Definition of Social Media Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. (Wikipidia) 4
  • 5. Adoption of Social Media Chart From: Wikipedia Crossing the Chasm by Geoffrey A. Moore
  • 6. The Longtail # of Search Results Amazon.com Search Engines iTunes --------More Generic More Specific ------
  • 7.
  • 8. Rules of Social Media Listen & Learn Engage Measure Photo credit: Flickr: by niclindh
  • 9. One of the reasons Facebook is so important as a job search tool is because every business and brand that knows the power of web are already there. 
  • 10. From Flickr.com: by N'ayez pas peur !! La Fabrique de Blogs
  • 11. 140 characters or less Short, succinct Networking
  • 13. Benefits: Networking Anytime, day or night Exponential Effective From: Flickr.com by MyTudut
  • 17. Video Resumes (not recommended)
  • 18. Do you have digital dirt?  Don't Let Your Online Persona Undermine Your Resume
  • 19. A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser." A 31-year-old dentist from a rural county offers that, during the past month, she has been married, gotten drunk, smoked cigarettes, taken drugs and gone skinny-dipping. Hospitals want doctors with great skills to provide great services to communities. They also don’t want patients to say to each other, 'Heard about Dr. Jones? You’ve got to see those pictures.’ From: How Social Media Affects the Workplace: Greg Rollett Rollett Marketing Maureen Kerr Kerr Consulting YourMarketingMavens.com 19 Google = Frienemy
  • 20.
  • 25. ConversationsMaureen Kerr Kerr Consulting YourMarketingMavens.com 20
  • 26. Li LinkedIn.com: Maureen Kerr Slideshare.net/moekerr Training, consulting, workshops and seminars Maureen Kerr Kerr Consulting YourMarketingMavens.com 21
  • 27. Resources http://www.socialmedia123.org/jobseekers/ http://mashable.com/2010/03/08/job-seeker-results/ http://www.omarkattan.com/2011/04/13/job-seekers-and-social-media/ http://qrazy.info/2009/11/19/brizzly-vs-friendbar-vs-tweetdeck-vs-ping-vs-tweetminer/ http://applicant.com/facebook-as-a-job-search-tool/ http://bloggertone.com/management/2010/09/24/job-seekers-you-don%E2%80%99t-have-to-be-gaga-to-get-value-from-twitter/ http://www.catalyst-noetic.com/vresumes/VideoResumeResources.html