Social Media for Job Seekers<br />Maureen Kerr, Kerr Consulting<br />April 2011<br />Credit:Flickr.comby Rosaura Ochoa<br />
Agenda<br />What is Social Media?<br />What are the benefits <br />Forjob seekers?<br />Where does one begin?<br />Credit:...
What’s All the Buzz?<br />Credit: Flickr.com by deanmeyersnet<br />
Definition of Social Media<br />Social media is an umbrella term that defines the various activities that integrate techno...
Adoption of Social Media<br />Chart From: Wikipedia<br />Crossing the Chasm by Geoffrey A. Moore<br />
The Longtail<br /># of Search Results<br />Amazon.com<br />Search Engines<br />iTunes<br />--------More Generic          ...
Rules of Social Media<br />Listen & Learn<br />Engage<br />Measure<br />Photo credit: Flickr: by niclindh<br />
One of the reasons Facebook is so important as a job search tool is because every business and brand that knows the power ...
From Flickr.com: by N'ayez pas peur !! La Fabrique de Blogs<br />
140 characters or less<br />Short, succinct <br />Networking<br />
TwitJobSearch<br />
Benefits: Networking<br />Anytime, day or night<br />Exponential<br />Effective<br />From: Flickr.com by MyTudut<br />
Benefits: Marketing<br />
Benefits: Branding<br />
Benefits: Measurement<br />Credit:Flickr.om: by aussiegall<br />
Video Resumes (not recommended)<br />
Do you have digital dirt? <br />Don't Let Your Online Persona Undermine Your Resume<br />
A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser."<...
Google Me<br /><ul><li>Branding
Networking
Expertise
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Social Media for Job seekers

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Social Media for Job seekers

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Social Media for Job seekers

  1. 1. Social Media for Job Seekers<br />Maureen Kerr, Kerr Consulting<br />April 2011<br />Credit:Flickr.comby Rosaura Ochoa<br />
  2. 2. Agenda<br />What is Social Media?<br />What are the benefits <br />Forjob seekers?<br />Where does one begin?<br />Credit: Flickr.com by AngelaArcher.com<br />
  3. 3. What’s All the Buzz?<br />Credit: Flickr.com by deanmeyersnet<br />
  4. 4. Definition of Social Media<br />Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. (Wikipidia)<br />4<br />
  5. 5. Adoption of Social Media<br />Chart From: Wikipedia<br />Crossing the Chasm by Geoffrey A. Moore<br />
  6. 6. The Longtail<br /># of Search Results<br />Amazon.com<br />Search Engines<br />iTunes<br />--------More Generic More Specific ------<br />
  7. 7.
  8. 8. Rules of Social Media<br />Listen & Learn<br />Engage<br />Measure<br />Photo credit: Flickr: by niclindh<br />
  9. 9. One of the reasons Facebook is so important as a job search tool is because every business and brand that knows the power of web are already there. <br />
  10. 10. From Flickr.com: by N'ayez pas peur !! La Fabrique de Blogs<br />
  11. 11. 140 characters or less<br />Short, succinct <br />Networking<br />
  12. 12. TwitJobSearch<br />
  13. 13. Benefits: Networking<br />Anytime, day or night<br />Exponential<br />Effective<br />From: Flickr.com by MyTudut<br />
  14. 14. Benefits: Marketing<br />
  15. 15. Benefits: Branding<br />
  16. 16. Benefits: Measurement<br />Credit:Flickr.om: by aussiegall<br />
  17. 17. Video Resumes (not recommended)<br />
  18. 18. Do you have digital dirt? <br />Don't Let Your Online Persona Undermine Your Resume<br />
  19. 19. A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser."<br />A 31-year-old dentist from a rural county offers that, during the past month, she has been married, gotten drunk, smoked cigarettes, taken drugs and gone skinny-dipping.<br />Hospitals want doctors with great skills to provide great services to communities. They also don’t want patients to say to each other, 'Heard about Dr. Jones? You’ve got to see those pictures.’<br />From: How Social Media Affects the Workplace: Greg Rollett<br />Rollett Marketing<br />Maureen Kerr Kerr Consulting YourMarketingMavens.com<br />19<br />Google = Frienemy<br />
  20. 20. Google Me<br /><ul><li>Branding
  21. 21. Networking
  22. 22. Expertise
  23. 23. Blogging
  24. 24. Linkedin
  25. 25. Conversations</li></ul>Maureen Kerr Kerr Consulting YourMarketingMavens.com<br />20<br />
  26. 26. Li<br />LinkedIn.com: Maureen Kerr<br />Slideshare.net/moekerr<br />Training, consulting, workshops and seminars<br />Maureen Kerr Kerr Consulting YourMarketingMavens.com<br />21<br />
  27. 27. Resources<br />http://www.socialmedia123.org/jobseekers/<br />http://mashable.com/2010/03/08/job-seeker-results/<br />http://www.omarkattan.com/2011/04/13/job-seekers-and-social-media/<br />http://qrazy.info/2009/11/19/brizzly-vs-friendbar-vs-tweetdeck-vs-ping-vs-tweetminer/<br />http://applicant.com/facebook-as-a-job-search-tool/<br />http://bloggertone.com/management/2010/09/24/job-seekers-you-don%E2%80%99t-have-to-be-gaga-to-get-value-from-twitter/<br />http://www.catalyst-noetic.com/vresumes/VideoResumeResources.html<br />
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