Social Media for Job seekers
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Social Media for Job seekers

Social Media for Job seekers

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Social Media for Job seekers Presentation Transcript

  • 1. Social Media for Job Seekers
    Maureen Kerr, Kerr Consulting
    April 2011
    Credit:Flickr.comby Rosaura Ochoa
  • 2. Agenda
    What is Social Media?
    What are the benefits
    Forjob seekers?
    Where does one begin?
    Credit: Flickr.com by AngelaArcher.com
  • 3. What’s All the Buzz?
    Credit: Flickr.com by deanmeyersnet
  • 4. Definition of Social Media
    Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. (Wikipidia)
    4
  • 5. Adoption of Social Media
    Chart From: Wikipedia
    Crossing the Chasm by Geoffrey A. Moore
  • 6. The Longtail
    # of Search Results
    Amazon.com
    Search Engines
    iTunes
    --------More Generic More Specific ------
  • 7.
  • 8. Rules of Social Media
    Listen & Learn
    Engage
    Measure
    Photo credit: Flickr: by niclindh
  • 9. One of the reasons Facebook is so important as a job search tool is because every business and brand that knows the power of web are already there. 
  • 10. From Flickr.com: by N'ayez pas peur !! La Fabrique de Blogs
  • 11. 140 characters or less
    Short, succinct
    Networking
  • 12. TwitJobSearch
  • 13. Benefits: Networking
    Anytime, day or night
    Exponential
    Effective
    From: Flickr.com by MyTudut
  • 14. Benefits: Marketing
  • 15. Benefits: Branding
  • 16. Benefits: Measurement
    Credit:Flickr.om: by aussiegall
  • 17. Video Resumes (not recommended)
  • 18. Do you have digital dirt? 
    Don't Let Your Online Persona Undermine Your Resume
  • 19. A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser."
    A 31-year-old dentist from a rural county offers that, during the past month, she has been married, gotten drunk, smoked cigarettes, taken drugs and gone skinny-dipping.
    Hospitals want doctors with great skills to provide great services to communities. They also don’t want patients to say to each other, 'Heard about Dr. Jones? You’ve got to see those pictures.’
    From: How Social Media Affects the Workplace: Greg Rollett
    Rollett Marketing
    Maureen Kerr Kerr Consulting YourMarketingMavens.com
    19
    Google = Frienemy
  • 20. Google Me
    • Branding
    • 21. Networking
    • 22. Expertise
    • 23. Blogging
    • 24. Linkedin
    • 25. Conversations
    Maureen Kerr Kerr Consulting YourMarketingMavens.com
    20
  • 26. Li
    LinkedIn.com: Maureen Kerr
    Slideshare.net/moekerr
    Training, consulting, workshops and seminars
    Maureen Kerr Kerr Consulting YourMarketingMavens.com
    21
  • 27. Resources
    http://www.socialmedia123.org/jobseekers/
    http://mashable.com/2010/03/08/job-seeker-results/
    http://www.omarkattan.com/2011/04/13/job-seekers-and-social-media/
    http://qrazy.info/2009/11/19/brizzly-vs-friendbar-vs-tweetdeck-vs-ping-vs-tweetminer/
    http://applicant.com/facebook-as-a-job-search-tool/
    http://bloggertone.com/management/2010/09/24/job-seekers-you-don%E2%80%99t-have-to-be-gaga-to-get-value-from-twitter/
    http://www.catalyst-noetic.com/vresumes/VideoResumeResources.html