Social Media for Professional DevelopmentContent • nichetwitter new markets • • • social media • keywords YouTube • facebook • Web 2.0• business export •blogging• • From flickr.com: by cristinacosta UPEI: FEBRUARY 15th, 2012 By: Maureen Kerr, Kerr Consulting
How We Consume Media Has Changed1970’s:tv, radio, newspaper, magazines, record player1980’s:VCR, Walkman, PC, videogames, Satellite TVPresent Day: Internet, Smartphones, Blogs, textmessaging. iPhones, tablets
Adoption of Social MediaCrossing the Chasm by Geoffrey A. Moore
Definition of Social MediaWikipedia: Social media is an umbrella termthat defines the various activities thatintegrate technology, social interaction, andthe construction of words, pictures, videosand audio.
Flipping the Funnel:Seth Godin Free E-book: Flipping the Funnel Google: Seth Godin www.Sethgodin.typepad.com WORTH SHARING
Why It’s Perfect for Business• Its FREE• Reach new audiences• Provides new ways of reaching existing audiences• Great way to build relationships• And bring people down the funnel• Drive traffic to your website
How to Use Social Media to Promote Yourself• Define your Strategy• Market Research• Build your Brand• Put profiles on: Facebook, LinkedIn, Twitter (but only if you’re going to use them!)• Start conversations, it’s about dialogue• Post pictures, videos and podcasts
The History of the Long Tail• Popularized by Chris Anderson in a 2004 “Wired” magazine article that has led to a series of books• Long Tail Theory: “Long tail products that are in low demand (low sales volume) collectively make up a market share that exceeds the bestsellers.”
FacebookNot just for fun:-Group-Business/Fan page-Advertising -Targeted, qualified, demographics -Pay-per-click
Keyword Researchhttps://adwords.google.com/select/KeywordToolExternal Google ALERTS
A Bit of a Science… USE YOUR KEYWORDS EVERYWHERE:• Domain name • Titles of pages• Alt tags on pictures • Categories on blog on your website • Meta tags• Links of keywords • Twitter posts• Press releases • Tagging pictures• Articles • Throughout your• Tagging blog posts website copy/text
Public Relations (PR)• Article Marketing;• Press Releases;• Promote and market yourself, but subtly;• Provide keywords, links back to your site;• Provide something of value;• Put a spin to it;• Research industry publications online and off.