Social Media for               Professional DevelopmentContent •   nichetwitter new markets                    •       •  ...
Who Uses Social Media?
How Do I Know?
508 visits...
No Traditional Media
How We Consume Media Has Changed1970’s:tv, radio, newspaper, magazines, record player1980’s:VCR, Walkman, PC, videogames, ...
Jump On!
The Social Media Space
Adoption of Social MediaCrossing the Chasm by Geoffrey A. Moore
Definition of Social MediaWikipedia: Social media is an umbrella termthat defines the various activities thatintegrate tec...
Lingo•   Blogs•   Micro-blogging•   Content•   Transparency•   Tags/Keywords•   Photo-sharing
Nuances of Social Media
Old Marketing Funnel
Flipping the Funnel:Seth Godin Free E-book: Flipping the Funnel Google: Seth Godin www.Sethgodin.typepad.com      WORTH SH...
Why It’s Perfect for            Business• Its FREE• Reach new audiences• Provides new ways of reaching existing  audiences...
How to Use Social Media       to Promote Yourself• Define your Strategy• Market Research• Build your Brand• Put profiles o...
Listen
Build an Online Brand• Start with:  –   Facebook  –   LinkedIn  –   Twitter  –   Flickr  –   YouTube
The History of the Long Tail• Popularized by Chris Anderson in a 2004 “Wired”  magazine article that has led to a series o...
FacebookNot just for fun:-Group-Business/Fan page-Advertising  -Targeted, qualified, demographics  -Pay-per-click
LinkedIn
Become a Blogger
Twitter.com
Search Engine Optimization          (SEO)
Keyword Researchhttps://adwords.google.com/select/KeywordToolExternal                Google ALERTS
A Bit of a Science…     USE YOUR KEYWORDS EVERYWHERE:• Domain name            •   Titles of pages• Alt tags on pictures   ...
Public Relations                  (PR)•   Article Marketing;•   Press Releases;•   Promote and market yourself, but subtly...
PR Sites•   www.inewswire.com,•   www.prlog.org,•   www.przoom.com,•   www.openpr.com,•   www.pr-usa.net,•   www.seenation...
The Basic Rules• Listen• Engage• MeasureHave fun!!!
Take home question: What Is Your Niche?
Questions?SLIDESHARE.NET …
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Social Media UPEI

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Presentation to UPEI business students on social media for professional development and personal branding. February 15th, 2012

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Social Media UPEI

  1. 1. Social Media for Professional DevelopmentContent • nichetwitter new markets • • • social media • keywords YouTube • facebook • Web 2.0• business export •blogging• • From flickr.com: by cristinacosta UPEI: FEBRUARY 15th, 2012 By: Maureen Kerr, Kerr Consulting
  2. 2. Who Uses Social Media?
  3. 3. How Do I Know?
  4. 4. 508 visits...
  5. 5. No Traditional Media
  6. 6. How We Consume Media Has Changed1970’s:tv, radio, newspaper, magazines, record player1980’s:VCR, Walkman, PC, videogames, Satellite TVPresent Day: Internet, Smartphones, Blogs, textmessaging. iPhones, tablets
  7. 7. Jump On!
  8. 8. The Social Media Space
  9. 9. Adoption of Social MediaCrossing the Chasm by Geoffrey A. Moore
  10. 10. Definition of Social MediaWikipedia: Social media is an umbrella termthat defines the various activities thatintegrate technology, social interaction, andthe construction of words, pictures, videosand audio.
  11. 11. Lingo• Blogs• Micro-blogging• Content• Transparency• Tags/Keywords• Photo-sharing
  12. 12. Nuances of Social Media
  13. 13. Old Marketing Funnel
  14. 14. Flipping the Funnel:Seth Godin Free E-book: Flipping the Funnel Google: Seth Godin www.Sethgodin.typepad.com WORTH SHARING
  15. 15. Why It’s Perfect for Business• Its FREE• Reach new audiences• Provides new ways of reaching existing audiences• Great way to build relationships• And bring people down the funnel• Drive traffic to your website
  16. 16. How to Use Social Media to Promote Yourself• Define your Strategy• Market Research• Build your Brand• Put profiles on: Facebook, LinkedIn, Twitter (but only if you’re going to use them!)• Start conversations, it’s about dialogue• Post pictures, videos and podcasts
  17. 17. Listen
  18. 18. Build an Online Brand• Start with: – Facebook – LinkedIn – Twitter – Flickr – YouTube
  19. 19. The History of the Long Tail• Popularized by Chris Anderson in a 2004 “Wired” magazine article that has led to a series of books• Long Tail Theory: “Long tail products that are in low demand (low sales volume) collectively make up a market share that exceeds the bestsellers.”
  20. 20. FacebookNot just for fun:-Group-Business/Fan page-Advertising -Targeted, qualified, demographics -Pay-per-click
  21. 21. LinkedIn
  22. 22. Become a Blogger
  23. 23. Twitter.com
  24. 24. Search Engine Optimization (SEO)
  25. 25. Keyword Researchhttps://adwords.google.com/select/KeywordToolExternal Google ALERTS
  26. 26. A Bit of a Science… USE YOUR KEYWORDS EVERYWHERE:• Domain name • Titles of pages• Alt tags on pictures • Categories on blog on your website • Meta tags• Links of keywords • Twitter posts• Press releases • Tagging pictures• Articles • Throughout your• Tagging blog posts website copy/text
  27. 27. Public Relations (PR)• Article Marketing;• Press Releases;• Promote and market yourself, but subtly;• Provide keywords, links back to your site;• Provide something of value;• Put a spin to it;• Research industry publications online and off.
  28. 28. PR Sites• www.inewswire.com,• www.prlog.org,• www.przoom.com,• www.openpr.com,• www.pr-usa.net,• www.seenation.com
  29. 29. The Basic Rules• Listen• Engage• MeasureHave fun!!!
  30. 30. Take home question: What Is Your Niche?
  31. 31. Questions?SLIDESHARE.NET …

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