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Social media101


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Presentation by Anne Adrian and Sarah Baughman on Social Media basics for Extension Agents at the Virginia Cooperative Extension In-Service on March 20,2012

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Social media101

  1. 1. Social Media 101 Sarah Baughman, Ph.D. and Anne Adrian, Ph.D.Virginia Cooperative Extension Professional Development March 20, 2012
  2. 2. Talk to us!(#VCE2012)Who is using social media?Why are you using or not using social media?What are your fears?What do you perceive as the benefits?
  3. 3. Which toolsWhat is social media? do you not recognize? Which tools have you heard of, but do not know what they are?
  4. 4. Should you be using social media?Americans using social networks increased from 24%in 2008 to 51% in 2012Facebook 800+ million~42% of U.S. adults are active
  5. 5. Should you be using social media?106+ million Twitter accounts17 million Americans, 87% are aware33% of monthly users are 25 to 34 years old53% are “lurkers”-read but don’t post
  6. 6. Extension Social Network Users
  7. 7. Farmers’ Use of Technology Get information to where the audience is: Farmers smartphone ownership 2009: 3% 2010: 10% 2011: 41% Trend is moving upward; what will 2012 be?
  8. 8. Consider thatthere have been60,000 downloads onFour Farm ProgressApps and have had1.7 million page views onapps.
  9. 9. A Consideration Roughly 52% of the worlds population is under 30. How do we harness and connect young adults?
  10. 10. Whats trending?CurationCollecting, filtering and making sense of informationand putting findings into SummifyPinterest BloggingGoogle Plus Others
  11. 11. Whats trending?Google+90 million users,Prediction 400 million by Dec 2012PinterestOver 4 million users 1.5 use every day 14 minutes dailywomen, 25-54 years old, MidwesternSends more traffic referrals than G+, close to Twitter andGoogle
  12. 12. Mobile and SocialMobile Social NetworkingApp audience grew 126%to 42.3 Million users inthe past year.38% of Americans own asmartphone. An averageof 35 apps installed.40% of tablet andsmartphone ownersuse them while watchingTV.
  13. 13. What are the benefits of social media?
  14. 14. What are the benefits of social media? • Not only about scale • Reaching new audiences • Reaching existing audiences in new, engaging ways • Building relationships with new and existing clientele • Building personal learning networks • Rapid response to emerging situations • Increasing marketing possibilities
  15. 15. How are others in Extension using social media? Leads to calls from local reporters County Agents appreciate the ability to curate content Posting allows sharing of links
  16. 16. Mindset change from Extension
  17. 17. Livestock Poultry EnvironmentLearning Center Twitter #ManureMonday started by @LPELC Reach: 12,000-15,000 Twitter accounts
  18. 18. Slideshare YouTube Flickr Tumblr
  19. 19. Effective Principles for using social media1. Set goals for your social media activities. Why are you using and to what end?2. Be honest about who you are.3. Listen, this is how Extension will know4. what information people want.5. Take an active role.6. Dont look at it as another duty. Others are7. finding ways to use new tools, we should too.8. Surround yourself with people who will risk trying new things.
  20. 20. What is Extensions role?"to help people think critically, interpret, analyze and applyinformation they gather from all of the different platforms."- Eli Sagor, Extension Specialist and Forester, University of MinnesotaHow?Using available free tools to do our work better.Social media helps make our content more discoverable.
  21. 21. Resources• Check out for professional development session on social media
  22. 22. Contact InformationAnne Adrian Sarah Baughman@aafromaa @programeval 540-231-7142
  23. 23. Photo Credits••• 3936134&type=1&theater•••• mark.jpg?o=14